Cloud-based Mobile App Builder. Loss Aversion in Facebook Games. The Quantified-Self Business. The genius of Facebook—and one of the reasons it is worth more than $50 billion—is that it effortlessly collects huge volumes of information by offering people a place to socialize.
Healthrageous, a startup in Cambridge, Massachusetts, thinks it may be possible to perform a similar feat in health care. The company, launched in 2010 by physicians associated with Harvard Medical School, offers its users digital health-tracking devices including wireless pedometers, blood pressure monitors, and bathroom scales.