Social business. Social business, as the term had once been commonly used, was first defined by Nobel Peace Prize laureate Prof.
Muhammad Yunus and is described in his books Creating a world without poverty—Social Business and the future of capitalism and Building Social Business—The new kind of capitalism that serves humanity's most pressing needs. In these books, Yunus defined a Social Business a business: Created and designed to address a social problemA non-loss, non-dividend company, i.e.It is financially self-sustainable andProfits realized by the business are reinvested in the business itself (or used to start other social businesses), with the aim of increasing social impact, for example expanding the company’s reach, improving the products or services or in other ways subsidizing the social mission. Unlike a profit-maximizing business, the prime aim of a Social Business is not to maximize profits (although generating profits is desired). The SEED Initiative - Home. Grameen creative lab.