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MarTech Cube Marketing Technology News

We recognized the need to address the technology challenges specific to a CMO and the marketing department. This need became the crux of MTC’s mission statement; to be the single source destination for marketers in the digital age; dedicated solely to Marketing Technology arena and the people who buy, influence and consume MarTech around the world.

Personalization Platform Bluecore Named One of Forbes Startup. Bluecore, the multi-channel marketing technology company that’s reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers today announced that it has been named to Forbes’ list of America’s Best Startup Employers for 2021 for the second consecutive year.

Personalization Platform Bluecore Named One of Forbes Startup

For its annual list, Forbes partnered with market research company Statista to identify the fast-growing companies that boast the best employer reputations and employee satisfaction. Bluecore is ranked No. 293 on the list. America’s Best Startup Employers were selected by evaluating 2,500 American businesses with at least 50 employees on three criteria: employer reputation, employee satisfaction, and company growth.

The final list recognizes the top 500 companies based on over 7 million data points. Bluecore works with 400+ retail brands, including Express, Tommy Hilfiger and The North Face, to ensure they dominate the permanent shift to digital. Halloween Songs Rhythm You Need to Tune Into. The spookiest time of the year is almost here, with chilled air and longer darkness, which means it’s Halloween 2020, and it’s time to start preparing for the Halloween party!

Halloween Songs Rhythm You Need to Tune Into

You might have already started baking Halloween Cupcakes, and brewing some festive cocktails, lined up with Halloween movies, and most importantly Halloween costumes, but to really set the mood, you obviously need a goblin approved Halloween Songs Playlist. From rhythms about the devil to the tunes about the living dead to tales of monsters dancing the night away, Halloween songs are killer. This Halloween Go for a Marketing Resurrection Through CDP. This Halloween Go for a Halloween Resurrection of Your Marketing Strategy & make sure that you wipe out the scares of your Customer Experience with CDP Have you again started feeling chills in the air?

This Halloween Go for a Marketing Resurrection Through CDP

Yes! This means summers are definitely over, and Halloween is very near. Are you excited for the start of the festival season? Yes!!! Halloween Makeup tips for maximized website conversions. With Halloween 2020 less than a week away, we get the marketing world a fun read containing the best Halloween marketing ideas that your website needs right away With Halloween eerily crawling just around the corner, the ballpark of words that comes on the top of our mind are Halloween Makeup, Halloween costumes and Halloween Treats, what we generally tend to forget is that this is the thought floating on top of everyone’s head.

Halloween Makeup tips for maximized website conversions

Why not use this in the profitable sense and give a total makeover to the primary source of business i.e YOUR WEBSITE. A website is the primary entity that represents your brand, your outlook towards customers along with a part of you that sets yourself apart from the others. Now while the halloween event has a distinct and vibrant feel to it along with halloween makeup defining the trend of the year, why not go and give your website a cool makeover to drive and maximize the conversions of your site.

Halloween Cupcakes Treats for Social Media Marketing. Halloween 2020 is almost here, so are we with some creepy but yummy Halloween cupcake treats for social media marketing.

Halloween Cupcakes Treats for Social Media Marketing

Taste it for free & leave your feedback Halloween is almost here, and even if it is 2020, we can’t afford to miss Halloween fun. Many of us have already started the preparations for Halloween 2020, from choosing Halloween songs to Halloween makeup, everything is being focused like it used to be done every year. But, Halloween Cupcakes are among the favorite and important parts of these preparations. You might be knowing how to make a creepy looking, but charming and tasty Halloween cupcake, but you might be still stuck in sorting-out an effective Halloween Social Media Marketing strategy, because you know it matters. Episode 2: Discussing the art+science of Marketing with Scott Brinker. Chandrima: [00:00:03] In today's podcast, we are going to discuss the journey of Martech internal marketing world, along with focusing on the shelf life of content and how content marketers can keep up with the joys of driving value and maximizing traction in the same race.

Episode 2: Discussing the art+science of Marketing with Scott Brinker

We're also going to focus on the current burning topic of the pandemic's effect on the marketing sector. And we're trying to understand why marketing needs to be humanized now more than ever. Our guest for today's podcast is Scott Brinker. Scott is currently the VP Platform Ecosystem at HubSpot. He also publishes Chief Marketing Technologist Blog, which is known as the, and is the program chair of the very successful Martech Conference series.

Scott: [00:01:20] Hi, thank you for having me. Martech Interview with Director of Strategic Threat, Darktrace - Marcus Fowler. 1.

Martech Interview with Director of Strategic Threat, Darktrace - Marcus Fowler

Tell us about your role at Darktrace? As the Director of Strategic Threat, I focus on current and emerging threats from nation state actors and non-nation state actors, as well as our Immune System technology’s capability to detect, investigate, and disrupt those attacks. Martech Interview with Chief Technology Officer, Searchspring - Will Warren. 1.

Martech Interview with Chief Technology Officer, Searchspring - Will Warren

Tell us about your role in Searchspring? I was hired into Searchspring as the CTO in September 2019 after Searchspring had acquired a second ecommerce company, Nextopia. I was brought on to help understand the state of each platform, what the future should be for each of the products and how the engineering teams should be structured to help get to that future state. 2. Can you tell us about your journey into this market? 3. 4. Reporting is key – measuring everything a shopper does and then having the ability to act on that data with tools that are simple to use is a requirement to growing your shopping base, and invading new market segments.

Catapult PR Named by Chili Piper as PR Agency of Record. Catapult PR-IR, a narrative-driven public relations agency for B2B tech companies, today announced it has been selected by Chili Piper as its public relations agency of record.

Catapult PR Named by Chili Piper as PR Agency of Record

As Chili Piper’s public relations partner, Catapult will execute a strategic program aimed to build and strengthen its market positioning as the leader in Inbound Revenue Acceleration. Chili Piper’s mission is to reinvent the system of action for revenue teams – their calendar and inbox. CRM Provider Pipedrive expands in Asia launches localized product. Pipedrive, the leading CRM for sales teams, is taking a leap forward in its Asian expansion strategy by launching its product in Chinese, initially focusing on Taiwan.

CRM Provider Pipedrive expands in Asia launches localized product

Arho Anttila, Pipedrive’s General Manager for Asia and Africa sees great potential for cloud-based CRM market growth in Taiwan, with its highly developed tech scene and remarkable internet penetration putting it among the ten largest economies in Asia. “We are very excited about bringing our revenue platform to Taiwanese sales and marketing professionals. They can now take full advantage of Pipedrive’s new comprehensive lead generation and management toolset LeadBooster and our intuitive and easy-to-use core product that helps them to close deals faster, reach their goals and boost revenue, all in their native language.” Besides Japanese and Korean, traditional Chinese is the third language in Asia that Pipedrive has localized its product into. CRM Leader SugarCRM Names New Board of Director. SugarCRM Inc., the innovator of time-aware customer experience (CX), today announced the appointment of James Norwood to its board of directors effective immediately.

James brings more than 30 years of experience in enterprise software with a proven track record in product strategy and development, sales and marketing, M&A, brand creation and differentiation, and has detailed industry knowledge. Text Marketing Platform SlickText Expands C-Suite. SlickText, a proven leader in text marketing, today announces the appointment of Brian Wilson as a chief revenue officer and Meg Scales as a chief marketing officer. Scales brings a unique combination of marketing and tech sales savvy to SlickText along with extensive experience leading industry-recognized SaaS marketing teams. Scales will lead SlickText’s efforts to further enhance its positioning within the SMS industry. Proximity Marketing Soars Local Businesses: A Case Study.

With Proximity Marketing rocking the Martech world & causing a roar in local businesses, will be seeing a martech innovation phaseshift of the companies on the same? Just imagine, you walk into a retail gift store and start looking for a wristwatch, and suddenly your smartphone buzzes. The wristwatch that you have been looking for online for a while is now available at a limited time discount of 30%, only for you! Wouldn’t this personalized, location-specific offer grab your attention and you might also consider a purchase decision at the physical store? Why contextual targeting is critical for marketers navigating the cookie-less future.

Tim from SilverBullet explores the importance of contextual targeting for marketers especially with a cookie-less future onboard and privacy concerns at a peak We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many challenges, it also presents many opportunities for marketers to unlock more intelligent contextual targeting tactics. Preparing for a cookie-less future The increasingly privacy-savvy consumer is now rejecting the third-party cookie, with a 2018 report revealing 64% of cookies are rejected, either manually or with an ad blocker – and this was prior to new privacy legislation being implemented. On top of this, 46% of phones now reject around 79% of cookies, and cookie-based metrics often overstate reach by 30–70%. Discussing Data Unification and CDP Emergence With Tom Treanor by MarTech Cube.

MessageGears Announces Accelerate 2020 Customer Marketing Summit. MessageGears, provider of customer marketing software for the world’s largest brands, announces Accelerate 2020, the company’s first virtual customer summit, will be held Tuesday, September 15, from 12:30pm – 6:00pm ET. Accelerate 2020 is an invitation-only event tailored to enterprise marketing leaders.

Speakers include Horst Schulze, Founder of The Ritz-Carlton Hotel Company; Mark Stange-Tregear, Vice President of Analytics at Rakuten Rewards; and Himanshu Sinha, Vice President of Media and Performance Marketing at Blue Nile. Top Format Roundup for Enhanced Content Marketing. MarTech Cube posted on LinkedIn. Sendoso to host event, featuring marketing, sales, CX leaders. Sendoso, the leading Sending Platform, today announced it will be hosting Out of the Box, a free, half-day virtual event, featuring marketing, sales, and CX leaders from companies like,, and SurveyMonkey. Etailz Rebrands as Kaspien a leading ecommerce growth platform. Etailz, Inc, a leading online marketplace growth platform, today announced the company will operate under the name ‘Kaspien’ and has rebranded, reflecting its complete vision to empower brands to reach their full potential on online marketplaces, such as Amazon, Walmart, eBay and Google. Named Leader in G2 Account-Based Advertising Software., the autonomous demand generation company, today announced it was named in the top leadership position in the G2 Summer 2020 Grid® Report for Account-Based Advertising Software. This continues the recent accolades for the company, moving up since last year’s report and being named in several Summer 2020 reports as a leader or high performer. The top score is sourced from actual customer feedback and includes: estimated ROI, meets requirements, user adoption and likelihood to recommend. Labor Day 2020 Marketing Hacks: Tips to Power Through. With summers calling it quits and “Return to Work” going on strong the Labor Day Weekend in the USA comes as a last resort to relief.

How A Second Wave of COVID-19 Is Going To Impact The Marketing Function? The ongoing COVID-19 pandemic is impacting almost every part of our lives, from the places we can go to the way in which we spend our time, to the priorities we have, and the way in which we spend our money. The Localized Marketing Imperative: A Breakdown of Forrester's Recent Study for Multi-Location Businesses. 6 Ways to Identify Market Opportunities for Business Growth.

Killer Digital Advertising Trends One Must Try in 2020. While Digital Advertising has been a Heartthrob of the Adtech Arena alike, staying updated with the current trends is a necessity. How to create content when you don't have the usual tools available. Amongst the many changes the coronavirus pandemic has forced on the creative industry, there’s one lesson that brands and agencies alike should heed from now on – the importance of having a tried-and-tested contingency plan in place to mitigate against any future disruptive events. How to Sell the Value of Reviews and Social to Local Owners. 7 Types of Emails That E-commerce Owners Must Include in Their Strategy. How to create content when you don't have the usual tools available. How to Sell the Value of Reviews and Social to Local Owners. 7 Types of Emails That E-commerce Owners Must Include in Their Strategy.

3 Ways in Which Multi-Location Businesses Should Track Competitors to Improve Performance. Online Marketing Company iClick Announces Upgrade of iActivate. Martech Division, Mediabrands Unveils Media Responsibility Audit. Advertising Platform Named as Fastest-Growing Private Companies. Marketing Analytics Leader Named on the Inc. 5000 list. Video Marketing on the Rise - An expansive scape. Everseen Named in Gartner Hype Cycle for Retail Technologies 2020. Scale up your multi-location business local marketing strategy. CRM Leader Zendesk To Present At Upcoming Investor Conferences. Salsa Labs Announces Salsa Engage for Customer Engagement. Digital Advertising Leader to Integrate with Google Ads Data Hub. launches Affiliate & Advertising Platform.

Salesforce named a CRM leader by Gartner in 3 categories. Flowhaven Opens London Office, Announces 2020 Momentum. Brandwide becomes Maid Green's official CRM & Franchise manager. Qunatzig talks about myths around multi-channel marketing. 15 of the Best AI Chatbot Platforms to Increase Your Conversions in 2020. Boosting Publisher Revenue with Native Ads. Khoros, a customer engagement leader opens new data hosting. Infobip Finds COVID-19 has enhanced Adoption of Martech. Martech Company Alpha Marketing Masters Acquires AdFluence. Criteo Announces Integration with CDP leader Zaius. Martech Company Talkwalker acquires Nielsen Social.

Customer Experience Automation Provider enhances its Platform. Customer Experience Company Secures US$20 Million in Funding. Connecting Sales and Marketing: Sync or Sink. Interview with Founder and CEO, Concured - Tom Salvat. Consumer Reactions and Brand Responses - to COVID-19. Marketing Automation Cloud An All Round Marketing Automation.

Exchange Solutions Named in Gartner 2020 Market Guide. Customer Intelligence Platform Zeotap Raises Series C. SELLinALL signs up SME retailers for e-commerce marketplaces. 23 Best Influencer Marketing Agencies That Can Help You Grow. Tinuiti Launches Mobius-Proprietary Suite of Marketing Automation. Your Essential New Financial Year Calendar. Top 5 Social advertising tips for Independence Day 2020. Berkshire Hathaway Automates Digital Advertising. Freshworks, a customer engagement firm completes acquisition. Incubeta offers Free Digital Advertising Sessions to Brands. Clarity Benefit Customer Engagement giant accelerated growth. Leveraging VR to Boost Digital Advertising Business.

Interview with CO-Founder and CEO, Splash - Ben Hindman. Eight ways to personalise customer experience (CX) Mediagrif e-commerce platform Orckestra chosen. Mediagrif e-commerce platform Orckestra chosen. MPS, Content marketing platform acquires HighWire. Nativz Named The Leading Digital Advertising Agency. FayeBSG Acquires the SugarCRM practice of Polar Strategy. iClick Interactive Wins Big Data Award. The American Influencer Council Launches On 10th Anniversary. Friday Dud: A Content Marketing perspective. CommCreative Named Agency of Record for Beyond Identity. Studio 707 Expands Digital and Virtual Marketing Capabilities. Airy to Provide Clients with a New Customer Messaging Channel.

Earth Class Mail Launches New Pricing to Offer Customers. MRM Named ANA's B2 Midsize Agency Of The Year. Publicis Sapient Named a Leader for Adobe Implementation. SmartBug Media® Named to HubSpot's Partner Advisory Council. Ascent360 To Amplify Omnichannel Marketing At Blue Mountain. Advertising firm Ogury expands into Asia-Pacific. Tiger Pistol with Realogy Named Finalist in Digiday Media. Former Google Microsoft Marketing Executive Joyce Kim Joins. BlueConic Recognized as a Major CDP Vendor. Blue Horseshoe Announces B2B e4Ccommerce Essentials. Eddie Bauer Selects BrightWave as Email Agency of Record. Incubeta DQ&A becomes a Google Marketing Platform Sales. True Influence Identifies B2B Industry Intent Trends.

Dun & Bradstreet Introduces Next Generation Account Based.