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Transumerism

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Welcome to MamaBake HQ! Put your feet up... NeighborGoods - NeighborGoods. How to Be a Carfree Family. Tired of paying car insurance, sitting in traffic jams, and guzzling too much gas? Do you never want to dig your car out of another snowstorm? Perhaps your family already cut down from two cars to one, but taking the carfree step seems impossible. Maybe you loved your carfree life back before you had kids, and every time you wrestle the kids into their carseats or take the car to the shop you pine for the old days. You can do it -- you can completely get rid of your car, even if you have a family. Yes, it can be daunting, and you will certainly have to figure out new ways to do some things, but you'll feel a payoff quickly in your health, your place in your community, and your pocketbook. There's nothing better than the feeling of freedom that comes from knowing you'll never pay a parking ticket again.

Biking and Gear The ability to ride a bike makes being carfree much easier for anyone, but especially those of us who have kids. What about those of you that don't bike? Carsharing. Rent, Share and be Green. Google Invests in P2P Car-sharing Service RelayRides. Transumerism: What Does It Mean For Your Business? « Caliber Pulse. Are you in the business of selling handbags, electronics, books, furniture, clothes, or maybe even art? If your organization offers any of these types of products or nearly any other consumer good or service, an evolving trend known as “transumerism” may be making an impact on your industry and could affect the way you approach your market.

Originally transumerism was a term applied to the purchase habits of consumers in transition – in other words, travelers and their purchasing behaviors in airports, hotels, etc. However, over time, non-travelers have also begun adopting transumer tendencies as society continually becomes increasingly experience and pleasure driven. Individuals are more inclined to prefer to rent, lease, or perhaps even share ownership of products and services, finding that these temporary possessions impose fewer constraints and offer greater opportunities for extravagance. - Article courtesy of Marketing Intelligence Like this: Like Loading...