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Selfridges’ immersive ‘Monolith’January 14, 2014 | 2:30 pm “The inspiration for this piece really came from the desire to create a totally immersive experience,” says fashion designer Gareth Pugh of “Monolith,” a virtual-reality experience at Selfridges London for the month of January. It’s another manifestation of Immersive Experiences, one of our 10 Trends for 2014, the idea that entertainment, narratives and brand experiences will become more immersive and enveloping in a bid to capture consumers’ imagination and attention.“Monolith” visitors enter a padded room and don an Oculus Rift, the virtual-reality headset that’s due on the market later this year, which is housed within an angular Pugh-designed headset. Participants then take a two-minute journey through a cityscape that’s described as depicting the inspiration behind Pugh’s menswear collections. about:blank about:blank