You Gotta Love Lego – Crowdsourcing meets Open Innovation! | Chorus+Echo. Yes, you gotta love Lego! Not only is the company doing amazingly well during this ”crisis”; they are also constantly experimenting with new ways of working together with partners. Their new thing is Lego Cuusoo. Here Lego has teamed up with Cuusoo, which is a Japanese pioneer of user innovative product design that introduced a design-to-order process already in 1998.
This image gives you a good explanation of the project: So far only 1 project has been realized, but once Lego Cuusoo expands beyond Japan and thus activates the huge international fan base, this could turn into an interesting vehicle for Lego. I think this is a great example on how crowdsourcing/co-creation (users create projects, try to get support) mixes with open innovation (the partnership between Lego and Cuusoo). It fits well into my thinking that terms such as open innovation, crowdsourcing and co-creation are becoming less relevant. The Paint Pack on Cool Hunting. Tom Sachs x Krink on Cool Hunting. Sweet Marcel on Cool Hunting. Blanxart Chocolate Canela a la Taza on Cool Hunting. Happy Goat Caramels on Cool Hunting. Perky Jerky on Cool Hunting.