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Best Practices in Campaign Management - Increased Marketing ROI. Businesses are under unprecedented pressure to increase spending efficiency, whenever and wherever possible. To halt the rapid decline in marketing ROI and improve their performance, marketers must address a number of wider challenges: The tremendous upsurge in new technology, media and channels means that campaigns are becoming increasingly complex. The shift to online and mobile interaction, along with the upsurge in social media, means that consumers have higher expectations than ever before. Consumers attach increasing importance to the quality of “buying experience,” quite apart from the product/service being purchased. Especially now, as more companies shift marketing spend from traditional media to new interactive vehicles, marketers need to be equipped to build and sustain new types of relationships with their customers. Accenture conducted a survey focused on identifying “best practice” campaign management strategies in this challenging environment.

U.S. stores shrink, get make-overs to boost sales. Up close and personal - Retail industry report - Accenture Outlook. October 2011 It may sound too good to be true: A one-stop shop for almost all of consumers’ everyday needs—from groceries to bill payments, mail services to cell phone top-ups, travel tickets to bank loans. Practically at your doorstep and accessible 24/7. In fact, it’s up and running—in Mexico. OXXO, Latin America’s largest convenience store chain, with more than 6.5 million transactions each day, provides these necessities via some 8,600 locations across Mexico. The secret of the Monterrey-based behemoth’s success: a corporate strategy and positioning fully aligned with a complete understanding of its customers’ most important needs.

In the retail industry as a whole, however, such strategic alignment is all too rare. Among manufacturers, for example, Apple has redefined expectations in consumer electronics by offering iconic product and service experiences across all channels. Amazon, indeed, has effectively reinvented the retail value proposition itself. 1. 2. 3. About the authorsM. Sears Offering Free Wi-Fi In Stores - 2011-10-13 20:29:42.

Hoffman Estates, Ill. - Sears will begin providing free Wi-Fi access in its stores and will equip sales associates with iPads and iPod Touches to improve the in-store shopping experience. Wi-Fi, along with enhanced wireless coverage, will allow customers to use their smartphones or web-enabled devices to surf the web or compare prices before they purchase, the company said. Sears believes the Apple products will allow associates to improve customer service and create "a more personalized shopping experience" by checking available inventory, accessing product information and videos, utilizing enhanced purchasing tools, and helping customers order products online.

Sears chief information officer Keith Sherwell said the company is upgrading its entire network and technology infrastructure to provide free Wi-Fi and greater wireless access in stores, which will help create "a uniquely rich, integrated retail experience. " Abstract Web: Walmart Acquires Mobile And Social Ad Targeting Startup OneRiot. @WalmartLabs Blog. Walmart makes investment to strengthen in-house mobile capabilities - Mobile Marketer - Ad networks. By Chantal Tode September 16, 2011 Retailers are investing more in mobile Walmart has made several recent investments in digital and mobile companies, including its recent purchase of OneRiot, suggesting that the retailer is looking to catch up with others in the competitive space.

Walmart said this week that it has acquired the key assets of mobile, social ad network OneRiot to enhance its efforts to connect consumers with the best products based on their interests. OneRiot offers technology that analyzes social media signals from networks such as Twitter and Facebook to deliver relevant ads based on consumer interests. “Walmart has been investing recently in in-house capabilities in terms of the convergence of mobile, social and ecommerce,” said Noah Elkin, Austin, TX-based principal analyst at eMarketer. “It seems that Walmart also wants to make sure that its considerable reach via its stores is equally balanced in the digital world,” he said. Mr. Mr.