Web Design
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The S.M.A.R.T. User Experience Strategy - Smashing UX Design
I was a competitive road cyclist for four years. My bikes were good, but my race results were much less impressive. Instead of medals and trophies, all I had to show for it were shaved legs and a farmer’s tan.
Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products - Smashing UX Design
Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether. In the traditional journey of a purchase, commonly depicted as a funnel, a business loses potential customers as they move closer to the purchasing stage.
Metrics can be a touchy subject in design. When I say things like, “Designers should embrace A/B testing” or “Metrics can improve design,” I often hear concerns. Many designers tell me they feel that metrics displace creativity or create a paint-by-numbers scenario. They don’t want their training and intuition to be overruled by what a chart says a link color should be. These are valid concerns, if your company thinks it can replace design with metrics.
How Metrics Can Make You A Better Designer - Smashing UX Design
Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and to guide them through the check-out process. Inform and reinforce the customer’s buying decisions by offering in-depth product information. The content on product pages should be relevant and should give the customer a virtual feel for the product.
Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process - Smashing UX Design
It’s easy to see your top-visited pages, navigation patterns and conversion metrics using visitor-tracking tools like Google Analytics.
Improve The User Experience By Tracking Errors - Smashing UX Design
Not Your Parent's Mobile Phone: UX Design Guidelines For Smartphones - Smashing UX Design
In your pocket right now is the most powerful “remote control” (as Drew Diskin put it) that has ever existed. It is no ordinary remote control. It can harness everything that all of the previous mass media (television, radio, Internet, etc.) can do.
Getting Started With PHP Templating - Smashing Coding
In this article, we’ll cover how to separate the view of your PHP application from its other components. We’ll look at why using such an architecture is useful and what tools we can use to accomplish this.
Design
Website Basic Design
Graphic Design
If content sits at the top of the food chain, why do we spend so much time talking about the finer points of design? Every day we debate, experiment with and discuss topics that easily fall into the category of aesthetics, enhanced functionality and layout; in fact, relatively rarely do we talk about content.
