PLANNING VERSUS STRATEGY: WHICH DO YOU DO? Since, I've been in America, I've discovered a huge confusion and debate about the difference between planning and strategy. I always thought my job title was planner, but what I was doing was called strategy. The apparent distinction seems to be that planners do creative stuff and strategists do business stuff. In most instances I think the difference is as simple as some agencies chose one title, and others chose the other title. Where there is a real distinction - I agree - it is usually whether they get involved in the creative process or not. In the UK, where account planning began, the difference only really exists in digital agencies with American roots.
I'm not sure if there is room for both roles in the future, as margins continue to shrink in the digital world. Account planning started in the UK in the 1960s by Stanley Pollitt and Stephen King at JWT. I worry for the account planner who knows nothing about business, or the strategist who doesn't understand consumers. Google Pitches a Web-Centric Future - Bits Blog. Google delivered its vision of a Web-centric future on Wednesday in front of around 5,000 software developers at its annual Google I/O conference. The presentation was unapologetically geeky, steeped in the language and minutiae of the technical standards that will drive the next wave of innovation on the Internet. For the Google faithful, at least, the meal was hearty. Google’s vision of the future is starkly different from those laid out by its rivals Apple and Microsoft, and calls for rich multimedia applications that operate within the browser — without the separate applications that people now download to their PC desktops or mobile phones.
“The Web is the most important platform of our generation,” said Vic Gundotra, Google’s vice president of engineering, who introduced the session on the first morning of the two-day conference. “Because it’s a platform controlled by none of us, it’s the only platform truly controlled by all of us. It’s our duty to move that platform forward.” Resource Center for policy makers, investors, mentors, entrepren. The Next 5 Years in Social Media. In honor of Mashable's five-year anniversary, this series is supported by IDG.
Matt Yorke, President of IDG's Strategic Marketing Services explains why now is the time for marketers to conduct social experiments. Read more here. Over the last five years, social media has evolved from a handful of communities that existed solely in a web browser to a multi-billion dollar industry that’s quickly expanding to mobile devices, driving major changes in content consumption habits and providing users with an identity and social graph that follows them across the web. With that framework in place, the next five years are going to see even more dramatic change. Fueled by advancements in underlying technology – the wires, wireless networks and hardware that make social media possible – a world where everything is connected awaits us.
The Technology The Strong Get Stronger The Next Frontiers for Social Media The Internet has already enabled anyone to be a publisher. Beyond Social Media. Web Content Management (WCM) Solutions. As the platform of choice for more than 3,800 global companies, Ektron enables you to create, deploy and manage enterprise-scale, global, personalized websites. Empower users, designers, and developers to work in parallel, speeding time-to-web. Make content updates directly on the site using an intuitive browser-based editor.
Create site wireframes, ensuring global brand consistency. Speed development using Ektron's Framework API, pre-built .NET controls, and standard development tools like Microsoft Visual Studio. "Ektron has used the growing popularity of .NET platforms to support online strategies. Intuitive Content Authoring Empower content authors through the world's easiest-to-use content editor. The world's best content editor Author in a WYSIWYG environment with powerful styling options Create complex content with ease using Ektron's Smart Forms Drag and drop images directly into content Extend and customize the authoring experience for your team REQUEST DEMOLEARN MORE. Social Good Summit: Tackling Global Challenges with Social Media.
Mashable is proud to be partnering with the UN Foundation, 92Y, Livestream.com, CNN and a host of teams and organizations to produce a unique opportunity to make UN Week accessible to the public — both online and offline. Today the organizations behind the Mashable & 92Y Social Good Summit and the UN Week Digital Media Lounge are making a joint announcement communicating our shared goals. We've published the full announcement below, and our partner Weber Shandwick has also made the release available via the wires this morning.
Additionally, the announcement is available for download on PressLift. We hope you'll join our shared vision: To leverage social media for social good. Mashable, 92nd Street Y and UN Foundation to Showcase Power of Social Media in Fighting Global Challenges Speakers will participate in person and via Skype video calls. As a media partner, CNN.com will be live-streaming select parts of the event. Facebook feeds narcissism, survey says. Young people with narcissistic personality traits were shown to be more self-promotional on Facebook. New study suggests correlations between narcissism and behavior on Facebook in young adultsPeople who scored higher on narcissism test spent more time on Facebook Male narcissists were more self-promotional in their "About Me" descriptionsFemale users with narcissistic tendencies tended to use images in their self-promotion (Mashable) -- In a rather small survey conducted by a young psychologist, Facebook was shown to have some interesting correlations with self-esteem and narcissism in young adults.
In a survey of 100 college students, young people with narcissistic personality traits were shown to exhibit Facebook activity that was distinctly more self-promotional. These people had "About Me" sections that referred to their intelligence and photos that were more about displaying the user's physical attractiveness than about capturing memories with friends. © 2013 MASHABLE.com. How black people use Twitter. - By Farhad Manjoo. As far as I can tell, the Twitter hashtag #wordsthatleadtotrouble got started at about 11 a.m. Pacific Time on Sunday morning, when a user named Kookeyy posted this short message: "#wordsthatleadtotrouble 'Don't Worry I gotchu.
" A couple minutes later, Kookeyy posted another take on the same theme: "#wordsthatleadtotrouble - I Love Yuh *kiss teeth*. " On Twitter, people append hashtags to categorize their messages—the tags make it easier to search for posts on a certain topic, and they can sometimes lead to worldwide call-and-response conversations in which people compete to outdo one another with ever more hilarious, bizarre, or profane posts. A woman in South Africa named Tigress_Lee moved the chatter in that direction: "#wordsthatleadtotrouble 'the condom broke'! " Farhad Manjoo is a technology columnist for the Wall Street Journal and the author of True Enough.
Follow Over the next few hours, thousands of people added to the meme. Now for the caveats. Set Up Your Own Social Media Listening Post for Free Online Bran. On the social web, people are talking about your brand whether you’re participating or not. Do you know how to follow the conversation? I have my own social media toolkit set up so that virtually any time anyone mentions my name, my company name, or links to my website, anywhere online, I’ll see it. I can then choose whether it’s something I should leave a thank-you comment on, share and promote to my own network, or take action to correct a mistake I may have made.
You can no longer control the discussion. You can’t prevent people from saying whatever they want to about you online, but you can participate and guide the discussion. If you want to have an influential role in the conversation about your brand online, you need to be listening. Want to know what people are saying about you on blogs? The first thing you need to do is figure out what you’re listening for. 1. 2. 3. 4. 5. 6. Putting It All Together 1. 2. 3. It’s as easy as that. The Five Ws of Social Media Listening. Note: The following is a guest post from Chuck Hemann, the research manager at Dix & Eaton, an agency in Cleveland, Ohio. It is the first in what I hope becomes a series of guest posts from social media thinkers working in agencies and firms around the world. Perspective from the front lines, if you will.
It is 100-percent inspired by Chuck’s persistence in pitching the idea of the five Ws of social media listening concept to me. I finally just said, “Why don’t you write it?” He did. Here it is. Whether you are new to social media or have been around the virtual block a few times with social networks, you will have likely heard the term “listening.†Check out any of the many posts on Jason’s blog on the topic if you need a refresher on it. Although many people understand what it is, few truly understand how to apply listening to the social media process.
But I digress. As Michael Brito recently noted, listening for listening sake is overrated.