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Augmented reality

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Leap Motion. ForeclosureRadar. Aurasma. GE | Plug Into the Smart Grid | Smart Meters. Augmented Reality - junaio… your mobile companion. Metaio launches World’s First Social Augmented Reality Platform: junaio. Qualcomm Augmented Reality Platform gets commercial release. String launches with ‘fast, powerful’ augmented reality platform for iOS. A new augmented reality startup launches today. String Augmented Reality claims to be a fast and powerful augmented reality technology for iOS. String claims to be capable of live two-way broadcast AR capabilities using Kinect, something they developed with Norwegian company Labrat. An application for this might be watching a live concert projected into your living room, in full 3D augmented reality.

CEO and founder Alan Maxwell says the company is releasing an SDK for developers today (a developer licence is £79). Examples include 3D real-life motion capture AR, developed in partnership with Brighton-based Digicave. It will be interesting to see how this app performs against Layar, seen by some as the market leader in the platform AR space. Developed by privately held String Labs, the company has already released an AR Showcase app for iOS here. 3D Drawing in Augmented Reality from String on Vimeo. Augmented Reality Browser: Layar. GE | Plug Into the Smart Grid. If Apple Supports Augmented Reality, Will People Finally Care About Augmenting Their Reality?

Augmented Reality Software : E-Commerce : Gaming : Video Conferencing. Augmented reality: it's like real life, but better | Technology | The Observer. Don't act too surprised if, some time in the next year, you meet someone who explains that their business card isn't just a card; it's an augmented reality business card. You can see a collection and, at visualcard.me, you can even design your own, by adding a special marker to your card, which, once put in front of a webcam linked to the internet, will show not only your contact details but also a video or sound clip.

Or pretty much anything you want. It's not just business cards. London Fashion Week has tried them out too: little symbols that look like barcodes printed onto shirts, which, when viewed through a webcam, come to life. Benetton is using augmented reality for a campaign that kicked off last month, in which it is trying to find models from among the general population. Augmented reality – AR, as it has quickly become known – has only recently become a phrase that trips easily off technologists' lips; yet we've been seeing versions of it for quite some time. 10 Amazing Augmented Reality iPhone Apps. While Lawnmower Man may have led us to believe the future was a virtual one, it seems that in fact augmented reality (the overlaying of digital data on the real world) is where we're headed.

A buzz technology right now, augmented reality apps are quickly gaining momentum on the iPhone. So to add to the quick overview of six AR apps we brought you earlier, we sort the digital wheat from the pixellated chaff to bring you ten AR apps for the iPhone that vary from functional, to educational, to just plain fun. 1. Le Bar Guide Although the wisdom of getting drunk people to wave their iPhones around on today's mean streets is questionable, if you drink responsibly, as this Stella Artois-backed app urges you to, this could be a handy tool. As with similar location-based AR apps, Le Bar (that's French for bar, by the way) Guide will assist you in finding the nearest watering hole, give you ratings and then even point you to a taxi within stumbling distance. 2. 3. 4. 5. 6. 7. 8. 9. 10. iPew.

Augmented reality. NASA X38 display showing video map overlays including runways and obstacles during flight test in 2000. Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality.[1] By contrast, virtual reality replaces the real world with a simulated one.[2][3] Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match.

Technology[edit] Hardware[edit] Hardware components for augmented reality are: processor, display, sensors and input devices. Display[edit] Head-mounted[edit] Eyeglasses[edit] HUD[edit] EyeTap[edit] How Augmented Reality Will Work" Products and Services - Augmented Reality. News and Events - Press Releases - Qualcomm Announces Winners of the 2010 Augmented Reality Developer Challenge. SAN DIEGO – February 15, 2011 – Qualcomm Incorporated (NASDAQ: QCOM) today announced the winners of its 2010 Augmented Reality (AR) Developer Challenge. The top prize of $125,000 was awarded to a team of two developers from Lithuania, Paulius Liekis and Arminas Didžiokas for Paparazzi. Second prize of $50,000 was awarded to Defiant Development Pty Ltd. for Inch High Stunt Guy.

Third prize of $25,000 was awarded to five graduate students at the University of Southern California’s School of Cinematic Arts for their submission, Danger Copter. The Challenge, which kicked off with the public availability of Qualcomm’s AR software development kit (SDK) in October 2010, encouraged developers to create a new generation of vision-based AR applications, including innovative games, educational applications and interactive marketing concepts. “Qualcomm congratulates the winners and all the developers that provided submissions,” said Jay Wright, director of business development at Qualcomm.