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Qualcomm Augmented Reality Platform gets commercial release

http://androidcommunity.com/qualcomm-augmented-reality-platform-gets-commercial-release-20110427/ Qualcomm has released the commercial v1.0 build of its Augmented Reality Platform, enabling Android app developers to integrate AR into their software. The Qualcomm AR Android SDK and AR Unity Extension allow for games like Rock ‘Em Sock ‘Em Robots as shown at Uplinq 2010. Beta versions of the AR Platform were released last year , with Qualcomm demonstrating an interesting augmented reality photo frame concept which used the camera on Android handsets to identify different displays and then easily change what was being shown on them. This v1.0 release of the SDK now means developers can release apps commercially using the technology; Qualcomm says they’ll work on any Android 2.1+ device, though suggests that performance will be stronger on those using Snapdragon chipsets. Qualcomm’s AR Platform is available to download at developer.qualcomm.com/ar now. There’s a demo of the AR photo frame concept below.
A new augmented reality startup launches today. String Augmented Reality claims to be a fast and powerful augmented reality technology for iOS. String claims to be capable of live two-way broadcast AR capabilities using Kinect, something they developed with Norwegian company Labrat. http://techcrunch.com/2011/06/16/string-launches-with-fast-powerful-augmented-reality-platform-for-ios/

String launches with ‘fast, powerful’ augmented reality platform for iOS

Augmented reality: it's like real life, but better | Technology | The Observer

http://www.guardian.co.uk/technology/2010/mar/21/augmented-reality-iphone-advertising Don't act too surprised if, some time in the next year, you meet someone who explains that their business card isn't just a card; it's an augmented reality business card. You can see a collection and, at visualcard.me , you can even design your own, by adding a special marker to your card, which, once put in front of a webcam linked to the internet, will show not only your contact details but also a video or sound clip. Or pretty much anything you want.

10 Amazing Augmented Reality iPhone Apps

http://mashable.com/2009/12/05/augmented-reality-iphone/ While Lawnmower Man may have led us to believe the future was a virtual one, it seems that in fact augmented reality (the overlaying of digital data on the real world) is where we're headed. A buzz technology right now, augmented reality apps are quickly gaining momentum on the iPhone. So to add to the quick overview of six AR apps we brought you earlier, we sort the digital wheat from the pixellated chaff to bring you ten AR apps for the iPhone that vary from functional, to educational, to just plain fun. 1. Le Bar Guide
Samsung SARI AR SDK markerless tracker used in the AR EdiBear game ( Android OS) Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality , in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. http://en.wikipedia.org/wiki/Augmented_reality

Augmented reality

http://www.howstuffworks.com/augmented-reality.htm

How Augmented Reality Will Work"

Video games have been entertaining us for nearly 30 years, ever since Pong was introduced to arcades in the early 1970s. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality , blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell.
The Vuforia platform enables augmented reality (AR) app experiences that are best in class and creative beyond definition. http://www.qualcomm.com/solutions/augmented-reality

Products and Services - Augmented Reality

News and Events - Press Releases - Qualcomm Announces Winners of the 2010 Augmented Reality Developer Challenge

SAN DIEGO – February 15, 2011 – Qualcomm Incorporated (NASDAQ: QCOM) today announced the winners of its 2010 Augmented Reality (AR) Developer Challenge. http://www.qualcomm.com/media/releases/2011/02/15/qualcomm-announces-winners-2010-augmented-reality-developer-challenge