BQ TALKS With Scott Brinker, chiefmartech.com - Brand Quarterly. Scott is co-founder, president and CTO of ion interactive, he’s an agile marketing advocate, chair of MarTech Conference, author of the Chief Marketing Technologist blog and keynote presenter at RoadMap 2015, the brand and marketing technology conference presented by BrandMaker.
Let’s get talking – marketing technology, automation and agility… with Scott Brinker. BQ – When looking at investing in new tech, how would you recommended marketers balance the goals of improving their current processes with creating new, more effective ones? Scott – I believe that companies should develop a circular relationship between technology and strategy. It’s not simply a linear process of determining your strategy and then finding technologies to support it. Of course, it shouldn’t go the other way either — you don’t want to buy a bunch of technology and then try to figure out what to do with it. However, the technology is just a starting point.
?utm_content=buffer82eea&utm_medium=social&utm_source=twitter. Since the 1980’s internal and external benchmarking has become a standard business practice for all organisations, but the dawn of the digital age has made benchmarking a process that is even harder to complete.
But, why? ‘Keeping up with the Joneses’ is a famous idiom which paraphrases our need to compare and evaluate our successes based on the success of our peers, a process called ‘benchmarking’ in the business world. CMO.com sur Twitter : "The Not-So-Distant Future Of #Marketing [SlideShare] @jpundyk #digitaltrends... Marketing's Transformation Is Far From Finished, New Study Says. » 7 Deadly Sins of Marketing Marketing Ops Tech Summit. Busy corporate marketing groups can be so focused on tactics and fire-fighting that they jeopardize their marketing investment.
Overreacting to events, tackle symptoms rather than underlying fundamental problems and jumping to please the boss can prove fatal. Crippled marketing efforts can leave promising companies in the dust, or at least handicapped at the starting gate. Admired companies are leveraging Marketing Operations to improve performance and measure ROI as they refine their marketing organizations using an operational focus.
Media Consumption in 2014. Marketing Automation Systems are nothing without Clean Data. The New Marketing in an Era of Convergence. The New Marketing in an Era of Convergence Organizational Convergence In a recent blog post on the challenging reality of driving omni-channel experiences, I emphasized the need for convergence within and across the data and technology ecosystems.
However, it did not take me long to realize how myopic I was in stating that for a very simple reason – we are now living in an “era of convergence” where the need to converge goes beyond JUST data & technology. It is a necessity that exists at the most fundamental level, I call it “organizational convergence” – driving extreme levels of collaboration in the way organizations are structured and how the different departments operate. A shift from the conventional silo worlds to extremely connected and collaborative operating models that are equally focused and responsible for driving consumer experiences.
WestJet Christmas Miracle. Rather follows unbaby.me service in blocking unwanted social content. The company behind a web tool which enables users to replace other people's baby pictures with pictures of cats is on track to create an internet-wide system for hiding any content users do not want to see – whether it concerns politics, twerking or Justin Bieber.
The newest version of unbaby.me, now called Rather, replaces whatever topic users want to avoid on social media feeds with pictures of things like cats. The data collected also gives the company an insight into what else people are sick of seeing on the internet. The chief executive and co-founder of Rather, Chris Baker, chooses topics to be included in the tool's popular section based on what has reached “critical mass”. Along with babies on Facebook and Instagram links on Twitter, Baker uses the site to block content from his former employer – the listicle-heavy social site Buzzfeed. "What happens is these things become incredibly popular and a million of your Facebook friends post about it," Baker said. Results Count ... everything else is conversation.: Thanksgiving Day and Black Friday both Died on Nov 28, 2013. Black Friday (1961 – 2013) Image courtesy of Simon Howden at FreeDigitalPhotos.net Black Friday was notoriously the biggest shopping day of the year in the United States.
It was a cultural phenomenon that coerced otherwise sane Americans to line up in the cold predawn hours to wait for stores to open on the Friday after Thanksgiving. After fighting valiantly against the internet interlopers, Black Friday succumbed yesterday at age of just 52 years. Black Friday had a rather shady past. “Black Friday” also held rather dubious connotations in retailing. Introducing the SiriusDecisions Holiday Model.
Everything We at SiriusDecisions love our models and frameworks.
Models and frameworks are helpful because they distill complicated issues into their essential elements, presenting them in a simple and straightforward way that allows people to cut through the complexity and make sense of things. 9 Reasons No One Is Reading Your Blog. Look at you!
You're blogging! Likely because you've heard us (or countless other sources) tell you how important and beneficial it is for an effective inbound marketing strategy. JPMorgan forced to cancel Twitter Q&A after barrage of abuse. Firm had planned public relations stunt with senior executive Jimmy LeeBut it decided to cancel session after deluge of insults from angry usersOne said: 'Is it true that, while you don't always spit on poor people, when you do, you have perfect aim?
'Another drew picture making reference to 'London whale' trading scandalBank faces $13bn for its role in credit crunch that caused global slump By Simon Tomlinson Published: 11:03 GMT, 14 November 2013 | Updated: 11:05 GMT, 14 November 2013 Banking giant JPMorgan Chase was forced into a humiliating climbdown over its plans to hold a question-and-answer session on Twitter today after receiving a barrage of abusive tweets. The bank had arranged an event where top executive Jimmy Lee would field questions from users in what it hoped would be a positive public relations stunt. Marketing Automation: Implementation drives $550,000 in net new revenue at Crain's.
By David Kirkpatrick, Senior Reporter Crain's Business Insurance, a trade publication, faced a two-part marketing challenge.
On one hand, there was a pain point publications of all types began facing with reduced ad revenue and some publications even ceasing to publish. On the other hand, there was a marketing opportunity when industry-wide customers began to shift buying behavior to up-front research and seeking that material online.Steve Susina, Director of Demand Generation Services, Crain Communications with Crain's Business Insurance publication, added that the economic slowdown in the late 2000s also began forcing marketers to justify budgets, making digital and inbound marketing more attractive than traditional print advertising.Trends at the company pointed to declining revenue in Crain's traditional advertising revenue streams, particularly in print.
Step #1. Select the marketing automation vendor Step #2. Step #3. Step #4. Step #5. Why data-driven marketers shouldn't trust the data fully. There’s a great new report out by the IBM Institute for Business Value, Analytics: A blueprint for value, that’s well worth reading. The above graphic — stating that 66% of leaders from their research are “confident” in their data and “trust” it — is excerpted from it. However, this post is not about that report (well, not really).
Let me first disclaim that the context of that graph, as best as I can tell, is that leaders are confident about using data in day-to-day decision-making. They trust the quality of the data, where quality is a function of timeliness and accuracy within a set of enterprise-class data standards. They have faith in the capabilities of their analytics teams and technologies. Want Content Marketing Success? You've Got to Tell a Story!
What would your reaction be if I told you that 46.9% of the world’s dog owners have either taken their dog to a training class or are enrolled in one right now? How long would that statistic stay in your head? And, more importantly, would me sharing that statistic convince you to check out my dog training website? Inbound Marketing Ain’t Dead Yet. Inbound Marketing Ain’t Dead Yet. Why Your Search Traffic Is Diminishing. It is possible that you didn’t notice that your search traffic to your website has been diminishing lately. If you think about it for a little while, you may see that your search traffic numbers are not what they used to be and it is an excellent idea for you to do something about that before it gets any worse.
Up until today, if you have never changed anything about your approach to getting people to pay attention to your offerings online, it is definitely time for you to start paying more attention and making changes that will help you to increase your traffic exponentially and quickly. As you are going through your analysis, you will discover all sorts of interesting issues that you had no idea even existed.
There are many different places that you will look to determine what is going on with your search traffic. One of those areas is the analytics. Why Sales and Marketing Don't Get Along - Andris A. Zoltners, PK Sinha, and Sally E. Lorimer. New product launch campaigns: a powerful design technique to help answer prospects' questions. I’m working on a couple of projects at the moment which involve planning for launch of a new product.
Ckburgess : [INFOGRAPHIC] The 7 Traits... 7 Tips for Using Buyer Personas in Lead Nurturing. Picture your customers. Not just their industries and business functions. How To Budget Your Way To Irrelevance - Global Cio - Executive. The emerging third-party era of marketing automation. The Top 7 Content Marketing Trends That Will Dominate 2014. Marketing Automation Software - Easy. Powerful. Complete. – Marketo. Tech Giveaway Gone Wrong. Content, Email, Mobile, Social, Search Marketing. Marketing technology: So many tools, so little time (and money) LinkedIn's recent TechConnect event was held in Menlo Park, in the heart of Silicon Valley and the shadow of Sand Hill Road's big-name venture capital firms. One afternoon panel discussion featured marketing professionals--specifically, experts in social media and digital marketing--from three technology firms that might be familiar to you: Cisco, Oracle and Xerox.
Have Your Cake and Eat it Too: Great Customer Experience Does It All. Chief Marketing Technologist - Marketing Technology Management.