BQ TALKS With Scott Brinker, chiefmartech.com - Brand Quarterly. Scott is co-founder, president and CTO of ion interactive, he’s an agile marketing advocate, chair of MarTech Conference, author of the Chief Marketing Technologist blog and keynote presenter at RoadMap 2015, the brand and marketing technology conference presented by BrandMaker. Let’s get talking – marketing technology, automation and agility… with Scott Brinker. BQ – When looking at investing in new tech, how would you recommended marketers balance the goals of improving their current processes with creating new, more effective ones?
Scott – I believe that companies should develop a circular relationship between technology and strategy. It’s not simply a linear process of determining your strategy and then finding technologies to support it. Of course, it shouldn’t go the other way either — you don’t want to buy a bunch of technology and then try to figure out what to do with it. However, the technology is just a starting point. How do you do that? ?utm_content=buffer82eea&utm_medium=social&utm_source=twitter. Since the 1980’s internal and external benchmarking has become a standard business practice for all organisations, but the dawn of the digital age has made benchmarking a process that is even harder to complete.
But, why? ‘Keeping up with the Joneses’ is a famous idiom which paraphrases our need to compare and evaluate our successes based on the success of our peers, a process called ‘benchmarking’ in the business world. Not only is it an important part of human development, as part of understanding the cause and effects of our actions, it enables us to remain on par and at ease with everything around us. Whether this is enough of an excuse to justify the new conservatory in my garden is up to you. Benchmarking is natural behaviour but surprisingly it was not until the early 1980s that businesses began to appreciate the value of entrenching benchmarking into their processes. Necessity is the mother of invention Xerox pioneered the photocopying market in the early 1960’s. CMO.com sur Twitter : "The Not-So-Distant Future Of #Marketing [SlideShare] @jpundyk #digitaltrends...
Marketing's Transformation Is Far From Finished, New Study Says. » 7 Deadly Sins of Marketing Marketing Ops Tech Summit. Media Consumption in 2014. Marketing Automation Systems are nothing without Clean Data. The New Marketing in an Era of Convergence | Marketing. Technology. Inspiration. The New Marketing in an Era of Convergence Organizational Convergence In a recent blog post on the challenging reality of driving omni-channel experiences, I emphasized the need for convergence within and across the data and technology ecosystems. However, it did not take me long to realize how myopic I was in stating that for a very simple reason – we are now living in an “era of convergence” where the need to converge goes beyond JUST data & technology.
It is a necessity that exists at the most fundamental level, I call it “organizational convergence” – driving extreme levels of collaboration in the way organizations are structured and how the different departments operate. A shift from the conventional silo worlds to extremely connected and collaborative operating models that are equally focused and responsible for driving consumer experiences. Convergence of Organizational ModelsConvergence across Data & TechnologyConvergence in people skills & capabilities.
WestJet Christmas Miracle. Rather follows unbaby.me service in blocking unwanted social content | Media. The company behind a web tool which enables users to replace other people's baby pictures with pictures of cats is on track to create an internet-wide system for hiding any content users do not want to see – whether it concerns politics, twerking or Justin Bieber. The newest version of unbaby.me, now called Rather, replaces whatever topic users want to avoid on social media feeds with pictures of things like cats. The data collected also gives the company an insight into what else people are sick of seeing on the internet. The chief executive and co-founder of Rather, Chris Baker, chooses topics to be included in the tool's popular section based on what has reached “critical mass”.
Along with babies on Facebook and Instagram links on Twitter, Baker uses the site to block content from his former employer – the listicle-heavy social site Buzzfeed. "What happens is these things become incredibly popular and a million of your Facebook friends post about it," Baker said. Results Count ... everything else is conversation.: Thanksgiving Day and Black Friday both Died on Nov 28, 2013. Black Friday (1961 – 2013) Image courtesy of Simon Howden at FreeDigitalPhotos.net Black Friday was notoriously the biggest shopping day of the year in the United States.
It was a cultural phenomenon that coerced otherwise sane Americans to line up in the cold predawn hours to wait for stores to open on the Friday after Thanksgiving. After fighting valiantly against the internet interlopers, Black Friday succumbed yesterday at age of just 52 years. Black Friday had a rather shady past. “Black Friday” also held rather dubious connotations in retailing. In its heyday, Black Friday was a retail behemoth.
When Al Gore invented the internet and Jobs launched the iPhone, Black Friday’s days were numbered. The ultimate irony is that it is NOT Amazon and the hordes of e-tailers that caused the premature death of Black Friday. Some say that Black Friday has become has been reborn as Black Thursday. Thanksgiving Day (1863 – 2013) Perhaps we all should have seen the death of Thanksgiving Day coming. Introducing the SiriusDecisions Holiday Model. Everything We at SiriusDecisions love our models and frameworks. Models and frameworks are helpful because they distill complicated issues into their essential elements, presenting them in a simple and straightforward way that allows people to cut through the complexity and make sense of things.
Well, what’s more complicated than the holiday season? Sometimes it feels like we could create a model for anything – and now we have. We’re proud to unveil our SiriusDecisions Holiday Model, your guide to navigating the holidays. Developed based on extensive research with best-in-class holiday celebrants, our benchmarking research shows that following this model generates 23 percent percent higher values of cheer, a 16 percent increase in tidings of comfort and joy, and a total of 7.5 merriness units (vs. only 3.2 units in average performers).
Make sure to share this with your regional demand centers, meaning your relatives and children… because they’re always demanding things. 9 Reasons No One Is Reading Your Blog. Look at you! You're blogging! Likely because you've heard us (or countless other sources) tell you how important and beneficial it is for an effective inbound marketing strategy. So ... where are all the readers? According to the movie Field of Dreams, "If you build it, they will come. " Well, my friends, this isn't baseball -- or a movie -- and unfortunately, that's not really how it works. 1) You just launched your blog. Here's the thing, folks: Your blog isn't going to start getting tons of visitors overnight. 2) Your blog content isn't optimized for search. As I hinted in my first point, one of the reasons blogging is such an effective inbound marketing tool is its direct tie to search.
And the great thing is, these blog posts will continue to drive results over time, since they'll continue to get discovered long after they were originally published. 3) You're not promoting your blog. Okay, so how do you build up audience if no one even knows your blog exists? JPMorgan forced to cancel Twitter Q&A after barrage of abuse. Firm had planned public relations stunt with senior executive Jimmy LeeBut it decided to cancel session after deluge of insults from angry usersOne said: 'Is it true that, while you don't always spit on poor people, when you do, you have perfect aim? 'Another drew picture making reference to 'London whale' trading scandalBank faces $13bn for its role in credit crunch that caused global slump By Simon Tomlinson Published: 11:03 GMT, 14 November 2013 | Updated: 11:05 GMT, 14 November 2013 Banking giant JPMorgan Chase was forced into a humiliating climbdown over its plans to hold a question-and-answer session on Twitter today after receiving a barrage of abusive tweets.
The bank had arranged an event where top executive Jimmy Lee would field questions from users in what it hoped would be a positive public relations stunt. But the company said it had scrapped the session after being flooded with insults, confirming the decision with the matter-of-fact tweet: 'Tomorrow's Q&A is cancelled. Marketing Automation: Implementation drives $550,000 in net new revenue at Crain's. By David Kirkpatrick, Senior Reporter Crain's Business Insurance, a trade publication, faced a two-part marketing challenge. On one hand, there was a pain point publications of all types began facing with reduced ad revenue and some publications even ceasing to publish. On the other hand, there was a marketing opportunity when industry-wide customers began to shift buying behavior to up-front research and seeking that material online.Steve Susina, Director of Demand Generation Services, Crain Communications with Crain's Business Insurance publication, added that the economic slowdown in the late 2000s also began forcing marketers to justify budgets, making digital and inbound marketing more attractive than traditional print advertising.Trends at the company pointed to declining revenue in Crain's traditional advertising revenue streams, particularly in print.
Step #1. Select the marketing automation vendor Step #2. Step #3. Step #4. Step #5. Step #6. Step #7. Step #8. Sources. Why data-driven marketers shouldn't trust the data fully. There’s a great new report out by the IBM Institute for Business Value, Analytics: A blueprint for value, that’s well worth reading. The above graphic — stating that 66% of leaders from their research are “confident” in their data and “trust” it — is excerpted from it. However, this post is not about that report (well, not really). Let me first disclaim that the context of that graph, as best as I can tell, is that leaders are confident about using data in day-to-day decision-making. They trust the quality of the data, where quality is a function of timeliness and accuracy within a set of enterprise-class data standards. They have faith in the capabilities of their analytics teams and technologies.
And that’s all good. But the choice of labels on that graph — admittedly, taken out of context — triggered an important tangent that I think is worth discussing. That isn’t a contradiction, even if it sounds like one. A tale of two strategies and the data that stood between them P.S. Want Content Marketing Success? You've Got to Tell a Story! What would your reaction be if I told you that 46.9% of the world’s dog owners have either taken their dog to a training class or are enrolled in one right now? How long would that statistic stay in your head? And, more importantly, would me sharing that statistic convince you to check out my dog training website? But what if I told you about my dog, Minnie, a 1 year-old Terrier mix who had a fondness for sandals? What if I described the night where I went out to eat and came home to find my favorite pair of sandals chewed up and Minnie licking her chops?
Then, what if I told you I could go out to eat all the time without fearing for my sandals’ life after Minnie went to a few dog training classes? You’d probably remember my story about Minnie long after you forgot about that 46.9% statistic, right? Photo courtesy of Stevendepolo on flickr The goal of any content marketing strategy is to build a relationship with your readers. Why do you think so many marketers build an email list? Inbound Marketing Ain’t Dead Yet. Why Your Search Traffic Is Diminishing. It is possible that you didn’t notice that your search traffic to your website has been diminishing lately. If you think about it for a little while, you may see that your search traffic numbers are not what they used to be and it is an excellent idea for you to do something about that before it gets any worse. Up until today, if you have never changed anything about your approach to getting people to pay attention to your offerings online, it is definitely time for you to start paying more attention and making changes that will help you to increase your traffic exponentially and quickly.
As you are going through your analysis, you will discover all sorts of interesting issues that you had no idea even existed. There are many different places that you will look to determine what is going on with your search traffic. One of those areas is the analytics. That will help you to determine exactly which areas need help and which ones are prospering. Performing an audit Conclusion. Why Sales and Marketing Don't Get Along - Andris A. Zoltners, PK Sinha, and Sally E. Lorimer.
New product launch campaigns: a powerful design technique to help answer prospects' questions. Ckburgess : [INFOGRAPHIC] The 7 Traits... 7 Tips for Using Buyer Personas in Lead Nurturing. How To Budget Your Way To Irrelevance - Global Cio - Executive. The emerging third-party era of marketing automation. The Top 7 Content Marketing Trends That Will Dominate 2014. Marketing Automation Software - Easy. Powerful. Complete. – Marketo.
Tech Giveaway Gone Wrong. Content, Email, Mobile, Social, Search Marketing. Marketing technology: So many tools, so little time (and money) Have Your Cake and Eat it Too: Great Customer Experience Does It All. Chief Marketing Technologist - Marketing Technology Management.