Augmented Reality

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Samsung SARI AR SDK markerless tracker used in the AR EdiBear game ( Android OS) Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality , in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.

Augmented reality

http://en.wikipedia.org/wiki/Augmented_reality
Other pearltrees users with AR pearls

http://www.dazeddigital.com/artsandculture/article/6648/1/dazed-confused-march-issue

Dazed & Confused: March Issue

Holding the March issue up to a webcam sets Dazed’s Augmented Reality fashion in motion, with five exclusive fashion films showcasing the best of the spring collections. Contributors include the likes of supermodel Jessica Miller and photographer David Armstrong, working with the Dazed fashion editors on stories ranging from avant-garde performance pieces to a chilling horror short. A special 30-second teaser film was produced for the issue, showing highlights of all the above films that are only viewable in full with a physical copy of the magazine.