6 Crucial Social Media Tips for Traditional Media. Now more than ever, traditional media outlets are embracing social media as a way to generate story ledes, increase site traffic and create conversations with readers.
Over the past decade, we've witnessed a growing shift in readership and advertising dollars from traditional media (print, radio, and broadcast TV) to online outlets. This year, when the Newspaper Association of America released the numbers on advertising expenditures for 2009, we gawked at the 27.2 percent decline in advertising from 2008. Over the past year or so, we've also chronicled how traditional media outlets are going social and using online video to engage new audiences. Most recently, we've watched as news organizations discovered new revenue models to replace the losses they continue to face. The New York Times, for example, is set to introduce a paid model for content on nytimes.com starting in January 2011. 1. The first step to using social media effectively is sharing your content. 2. 3. 4. 5. 6. Your Tips. The 39 Social Media Tools I’ll Use Today. Amazingly, it seems like there's more social media tools than Jonas brothers, with the gap growing every day.
I don't feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what's out there and what's worthwhile. Also, at my social media speaking engagements hither and yon I'm often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter.
Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. Note: There are thousands of Twitter apps (literally). Facebook I don't use a lot of apps for Facebook, preferring to play it pretty close to the vest there — for now. Blog Comments Virality & Search Photos Skitch I'm no Photoshop wizard. Tracking. 20 Free Social Media Monitoring Tools to Find Your Brand’s Socia. Ultimate List of Top 29 Tools for Competitive Intelligence.
Marketing research isn’t what it used to be.
It has expanded to include the world of websites, blogs, social media, online advertising, and other web-based media. The great thing about this all is that there are lots of tools you can use conduct market research and gather competitive intelligence. Our top posts on Lakeshore Branding have been about social media monitoring and competitive intelligence. So I thought we would share some our favorite tools and this list turned into a description of 29 tools for competitive intelligence.
So check out the list and please let us know if we are missing any. The top ten ReTweet measurement tools. Many of us working in the world of digital public relations and social media are often asked by our clients to measure how effective our online campaigns have been. This can be done in various ways across different platforms but I thought I would share one way for the platform Twitter.
To be honest fans and followers aren’t accurate indicators of a user’s influence anymore as both can now be purchased or users can use one of the many autofollow tools Wadds highlighted in a post recently . There has been a lot of procrastination over whether you should even look at them at all anymore. My personal view is you should take all Twitter numbers with a pinch of salt and take a wider perspective.
No metric is perfect but make sure you look at several rather than one in isolation as this can often give you a false view. Follower numbers? Status Updates? How interactive they are? Lists – how many Twitter lists are they included in?