Peter DaSilva for The New York Times FACE TO FACEBOOK John Shumaker, 17, on Facebook at his home in Lafayette, Calif. Erik S. Lesser for The New York Times Andy Wilson, 11, left, and his brother Evan, 14, go on Facebook in their treehouse in Atlanta.
Overview Technology experts and stakeholders who participated in a recent survey believe online information will continue to be organized and made accessible in smarter and more useful ways in coming years, but there is stark dispute about whether the improvements will match the visionary ideals of those who are working to build the semantic web. Read more ... Below are links to video and summaries of several sessions at FutureWeb 2010 , in which experts from this survey discuss the future of the internet: Lee Rainie , director of the Pew Research Center’s Internet and American Life Project, delivered a keynote on the Future of the Web and answered audience questions: http://www.elon.edu/e-web/predictions/futureweb2010/lee_rainie_keynote.xhtml Lee's interviews with:
By Maria Puente, USA TODAY
Humans have a natural proclivity to want what they cannot have. Our insatiable appetite for sharing information, combined with the nearly limitless ways to access the web have thus far frustrated the most sophisticated attempts to block access to social media services. From the Great Firewall of China to the public schools of Britain, IT security experts are finding that restricting Internet access can have the unintended consequences of civic backlash, poor worker productivity, and students unprepared for cyber threats. Here are a few examples that illustrate the ban and backfire.
I'd like to advance a hypothesis: Despite all the excitement surrounding social media, the Internet isn't connecting us as much as we think it is. It's largely home to weak, artificial connections, what I call thin relationships. During the subprime bubble, banks and brokers sold one another bad debt — debt that couldn't be made good on.
Marshall McLuhan once famously said, " The medium is the message ." Here's what he meant: "The 'message' of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs."
Let’s set the record straight right from the beginning. Facebook, Twitter, Foursquare, Gowalla, Buzz or any of the other hundreds of wannabes out there fishing for VC dollars as their only viable business model are not social media. At best they are just another play on the whole social network idea and at the worst they are nothing more than marketing coal mines. All those so-called social media gurus or experts out there who do nothing more than get companies all jacked about the idea that followers and friends are the new marketing crack are no better than snake-oil salesmen.
Twittering her way from Mom-at-home to Global Presence [ Laura Fitton, Pistachio Consulting. Photo by David Sifry ] Laura Fitton , founder & CEO of Pistachio Consulting seems to be ubiquitous in social media these days. She's sits on best-attended panels at prestigious conferences and is surrounded by the most people when the talk ends.
In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.” It’s a powerful prediction and it’s one that I also believe. This is your year to excel, teach, and create your own destiny. To document the evolution in maturation of new media marketing, MarketingSherpa published its 2010 Social Media Marketing Benchmark Report .
Having been preparing my third talk about online networks and how accountants can embrace these, I realised that a comparison chart might be useful. I've copied it below for comment and constructive feedback. Yes, I'm aware I could use graphics instead of the words in each box and I may well do this.
Originally posted via My Posterous Another week, and another bucket load of great content being shared by some great people.
Social media initiatives have become standard components of companies' marketing and communications strategies. Large or small—from the local bakery to General Motors ( GM )—businesses see the value of engaging in online conversations already taking place about their brands. While social media best practices have emerged, brands still struggle with how best to engage with their consumers. Here are five common mistakes:
While there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off . Whether you use social media to market your business , increase sales, promote your blog , or raise awareness for a non-profit organization , here are six reasons social media might not be working for you—along with ways to overcome these problems . Mistake #1: You Have the Wrong Connections Imagine that you are asked to do a seminar about the future of Microsoft Office (with the opportunity to sell some Microsoft training courses).