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Facebooks' early days: Fencing, puking, punking Sequoia - May. 6
By David Kirkpatrick, contributor May 11, 2010: 11:26 AM ET (Fortune) -- Facebook founder Mark Zuckerberg is known as a precocious visionary, but as a college-age CEO he was as rebellious and irreverent as the next kid. In his forthcoming book The Facebook Effect: the Inside Story of the Company That Is Connecting the World , author David Kirkpatrick gives an unprecedented look at the rambunctious nerds who created a multibillion-dollar media giant. An adapted excerpt is below. In the first week of his sophomore year at Harvard, Mark Zuckerberg cobbled together an internet software program he called Course Match.
Google's nightmare: Facebook 'Like' replaces links - CNN.com
Editor's note: Pete Cashmore is founder and CEO of Mashable , a popular blog about social media. He writes a weekly column about social networking and technology for CNN.com . London, England (CNN) -- Facebook dropped a bombshell on the tech industry last week in the form of a Web-wide "Like" button and the launch of the "Open Graph." Using this new platform, Web sites can drive Web traffic from Facebook by including Like buttons on their pages; every Like posts an update to that user's Facebook page. What's more, any Web site can customize its experience for you, if you're logged into Facebook: Suddenly CNN.com stories can be ranked not just by an editor but by your friends too. Likes replace links?Facebook’s Gone Rogue; It’s Time for an Open Alternative | Epice
Facebook has gone rogue, drunk on founder Mark Zuckerberg’s dreams of world domination. It’s time the rest of the web ecosystem recognizes this and works to replace it with something open and distributed. Facebook used to be a place to share photos and thoughts with friends and family and maybe play a few stupid games that let you pretend you were a mafia don or a homesteader. It became a very useful way to connect with your friends, long-lost friends and family members. Even if you didn’t really want to keep up with them. Then Facebook decided to turn “your” profile page into your identity online — figuring, rightly, that there’s money and power in being the place where people define themselves.
Research and Webinar: Facebook Marketing Criteria for Success «
We’re embarking on yet another research report to identify how some top brands are using the Facebook platform well. While no longer a one-off effort, many brands are already using Facebook for customer communities, word of mouth marketing, and are starting to integrate it with their own corporate website. At the end of July, I’ll be publishing our findings, as well as grading some of the world’s top brands on their Facebook efforts. We’ll be conducting a heuristic evaluation (acting like actual customers) and rate and rank these efforts with a variety of diagnostics. After we publish this independent Altimeter research study in late July, I’ll be sharing the findings on a webinar sponsored by LiveWorld, where I’ll discuss what we found in the study. Sign up for the webinar to learn more about the success criteria , the research findings, and to join in on the discussion.
Many potential clients think that Facebook alone will do the trick at giving them an online presence.. I feel that it has hurt our company somewhat. Brilliant! Besides my website, I probably use Facebook more than anything else - pouncing on status updates from friends lists which might yield a business opportunity.