Google's nightmare: Facebook 'Like' replaces links. Facebook's Web-wide "Like" button may spell trouble for GoogleFacebook recently added button to let people recommend Web sites to friends"Like" feature is more social version of Web linkBut search engines may not have access to data about recommendations Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media.
He writes a weekly column about social networking and technology for CNN.com. London, England (CNN) -- Facebook dropped a bombshell on the tech industry last week in the form of a Web-wide "Like" button and the launch of the "Open Graph. " Using this new platform, Web sites can drive Web traffic from Facebook by including Like buttons on their pages; every Like posts an update to that user's Facebook page. What's more, any Web site can customize its experience for you, if you're logged into Facebook: Suddenly CNN.com stories can be ranked not just by an editor but by your friends too.
Likes replace links? Facebook optimization? Facebook’s Gone Rogue; It’s Time for an Open Alternative. Facebook has gone rogue, drunk on founder Mark Zuckerberg’s dreams of world domination.
It’s time the rest of the web ecosystem recognizes this and works to replace it with something open and distributed. Facebook used to be a place to share photos and thoughts with friends and family and maybe play a few stupid games that let you pretend you were a mafia don or a homesteader. It became a very useful way to connect with your friends, long-lost friends and family members. Even if you didn’t really want to keep up with them. Soon everybody — including your uncle Louie and that guy you hated from your last job — had a profile. And Facebook realized it owned the network. Then Facebook decided to turn “your” profile page into your identity online — figuring, rightly, that there’s money and power in being the place where people define themselves. This spring Facebook took that even further. This includes your music preferences, employment information, reading preferences, schools, etc. What? Research and Webinar: Facebook Marketing Criteria for Success « We’re embarking on yet another research report to identify how some top brands are using the Facebook platform well.
While no longer a one-off effort, many brands are already using Facebook for customer communities, word of mouth marketing, and are starting to integrate it with their own corporate website. At the end of July, I’ll be publishing our findings, as well as grading some of the world’s top brands on their Facebook efforts. We’ll be conducting a heuristic evaluation (acting like actual customers) and rate and rank these efforts with a variety of diagnostics. After we publish this independent Altimeter research study in late July, I’ll be sharing the findings on a webinar sponsored by LiveWorld, where I’ll discuss what we found in the study. Sign up for the webinar to learn more about the success criteria, the research findings, and to join in on the discussion.
Now back to you, what criteria to you deem as key for brands to use in Facebook? Top 10 Questions Businesses Asked Us About Facebook Marketing. Despite the technical difficulties we experienced at our biggest webinar— The Science of Facebook Marketing —many of our attendees' questions didn’t revolve only around sound issues.
We received a bunch of thoughtful inquiries about marketing on Facebook and wanted to share those with you! Here are our answers to the top 10 questions companies asked us about Facebook marketing: 1.What is the best way to drive interactions on your Facebook page? Takeaway: Think Content. The most effective way to drive interactions on your Facebook page is by creating fresh and unique content . 2. Takeaway: Stay in Touch Constantly. 3. Takeaway: Graphics Matter. 4.How often should you post your website content on your Facebook page?
Takeaway: Don’t Be Sales-ey. 5. Takeaway: Build Your Reputation.