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Blanca Hoffman

Making your Audio Files Appear Online. Internet functions have considerable advanced in the past few years to account for various types of digital material.

Internet functions have considerable advanced in the past few years to account for various types of digital material. These include streaming video, shared video clips, and audio files. – marketingtheproduct

These include streaming video, shared video clips, and audio files.

Making your Audio Files Appear Online

How to Future-Proof Your Web Design. Web design trends come and go based on the whims of today’s consumers and major search engines.

How to Future-Proof Your Web Design

The Nuances of Flat Web Design. Get Ahead in SEO: 3 Ranking Factors that Matter.

The SEO landscape remains as dynamic as ever. One minute, you could be at the top of search engine results pages; one major Google algorithm update later, and you might find yourself at the bottom. – marketingtheproduct

Mobile Web Design Considerations. The latest figures show that in 2015, 70 per cent of Australians own either a smartphone or tablet and that many of them use their smartphones to access the Internet.

The latest figures show that in 2015, 70 per cent of Australians own either a smartphone or tablet and that many of them use their smartphones to access the Internet. – marketingtheproduct

If you want your business to reach out to them, this is a fact you cannot overlook.

Mobile Web Design Considerations

You may say, “People can access my site via mobile devices! I’m good.” Well, not so fast. Merely having a website does not guarantee online marketing success; after all, your competitors also have mobile websites. The key here is usability. Nostalgia Marketing: A New SEO Trend to Utilise. There’s a new (or is it old?)

There’s a new (or is it old?) trend a buzz in the world of SEO called “Nostalgia Marketing”. This clever strategy brings the old classics back to appeal to the sympathies of customers; call it a throwback if you will. That probably explains why the throwback trend in social media is such a hit. – marketingtheproduct

Trend abuzz in the world of SEO called “Nostalgia Marketing”.

Nostalgia Marketing: A New SEO Trend to Utilise

SEO Can Solve Your E-Commerce Business Problems. E-commerce is a widely successful industry to be in right now.

SEO Can Solve Your E-Commerce Business Problems

Yet, some entrepreneurs are wondering why their businesses are not doing so well. That could be frustrating if you’re just starting out, and more so if your expanding business suddenly lagged behind its competitors. You’ve already got a new, trendy website, an awesome domain name; what else does it take to sell your products? Search engine optimisation might hold the key to solving your business problems. Unoptimised Pages. Two Technical Aspects of SEO. As many businesses and online marketers have come to realise, search engine optimisation (SEO) is far from simple.

As many businesses and online marketers have come to realise, search engine optimisation (SEO) is far from simple. You must strike the right balance between what human users want and what search engine crawlers seek. – marketingtheproduct

You must strike the right balance between what human users want and what search engine crawlers seek.

Two Technical Aspects of SEO

Unless most of your visitors are web developers, they probably have little to no appreciation of your site’s source code. That being said, you should care about the technical aspects of your website as these have an impact on your SEO efforts. Take broken pages, for instance, which require redirection. 5 Local SEO Tips for Business Success. Web Design for the Future. Google has introduced yet another major update.

Google has introduced yet another major update. From 21 April onwards, the search engine’s algorithm shall take into account mobile-friendliness as a factor for search rankings worldwide. Dubbed as “Mobilegeddon”, this update caused more than a bit of a stir among website owners. – marketingtheproduct

From 21 April onwards, the search engine’s algorithm shall take into account mobile-friendliness as a factor for search rankings worldwide.

Web Design for the Future

Dubbed as “Mobilegeddon”, this update caused more than a bit of a stir among website owners. Some experts, however, felt this change was inevitable and indeed necessary. Top SEO Tips Small Business Owners Should Know. If you’re a small business owner, bear in mind that search engine optimisation (SEO) practices deemed so effective in the past may prove otherwise these days.

Top SEO Tips Small Business Owners Should Know

With that said, here are a few SEO tips you need to keep in mind this 2015. Maintain a company blog. Why You Should Pay Attention to Web Design. How Pay-per-Click and SEO Can Work Together. PPC involves more pro-action, i.e. the purchase of space from websites or search engines, while SEO can be said to be more passive since it relies on organic search results.

How Pay-per-Click and SEO Can Work Together

The two may seem opposites, but they can complement each other for a more effective search marketing strategy. Integrate the best performing PPC ad copy information with your SEO Evaluate which PPC ad has the most conversions and pattern your title tags, meta descriptions, and page content for the pages you want to rank organically after it. Testing the effectiveness of titles and metatags organically can take a long time. Functionality and Impact: Double-Edged Sword. In order for Sunshine Coast web design to be truly effective, both edges (functionality and impact) have to be kept clean and razor-sharp.

Functionality and Impact: Double-Edged Sword

Functionality It's of the utmost importance that visitors know how to use and navigate your site. On a desktop site people are used to seeing navigation at the top or on the left. Placing it somewhere else would be like putting the contents page of the book randomly in the middle. SEO Takes Small Businesses to the Next Level.

Many small business owners aren’t sure whether or not SEO on the Sunshine Coast will benefit them in the long run. Here are some benefits of search engine optimisation that could change their minds and level up their success in a hurry. – marketingtheproduct

Content is Your Best Online Marketing Tool. Five Fundamental Rules for a Highly Productive SEO. Optimising your website for better search engine rankings involves multiple strategies. It includes enhancing elements, such as website functionality, content, and link build-ups. Dealing with an Immigrant Deportation Decision. In recent times, the immigration rules of the U.K. have become more stringent, demanding more requirements from migrants that wish to stay in the country.

In recent times, the immigration rules of the U.K. have become more stringent, demanding more requirements from migrants that wish to stay in the country. – marketingtheproduct

Those found to be lacking the necessary documents and proofs can be deported back to their countries of origin by the government. While such decisions can be painful to resolve, those immigrants affected by the ruling still have a fighting chance, if they know how to properly approach their dilemma. An immigrant whom the government has ruled a deportation decision over can still appeal for reconsideration. Through an application to the Special Immigration Appeals Commission, an immigrant can appeal to have the verdict set aside.

Mobile Devices Putting Marketers on the Move. Ethical SEO is the Way to Go. When it comes to ranking in search engine results pages (SERPs), the way to rank highly attracts both ethical and unethical SEO practices. Most SEO practitioners understand both viewpoints, however not all of them practice ethical SEO. It’s common for some to use the “whatever it takes” approach and use unethical SEO practices, such as keyword stuffing, hidden links, and duplicate tags to fit their needs. Unethical equals ineffective SEO Google is unfaltering in its goal to supply searchers with the most relevant and helpful results because if they don’t, they risk losing users to other search engines that provide better results—getting Google to evolve into the giant that it is now—to the public’s benefit.

Google Analytics Can Only Get You So Far. Every business owner or internet marketer must have an idea of what analytics are and how they can help his or her business. This is the facet where all marketing efforts are assessed and decisions to modify strategies are made. It is the cornerstone of all SEO endeavours, and therefore, is something your business website should never do without. Fortunately for many online businesses, Google Analytics offers a free way to obtain detailed statistics about their website’s marketing reach. This service allows you to determine how effective your marketing is in converting visitors to customers. It provides pages that show how frequently your market visits your website and the duration of their stay. Investing in Search Traffic is a Worthy Cause.

Four Reasons Why You Need an SEO Plan.