Marketing Lab is a digital marketing agency & social media advertising company.
Top 10 Digital Marketing Trends That Will Dominate 2021. Hello there… Gone is 2020 and even the first month of 2021.
Feels good, isn’t it? Imagine living in the past. I am not talking about ancient or medieval times or even 2020. With the world changing so fast, if you are not living in the future, you are living in the past! Speaking of the future, these are the trends we feel are going to dominate 2021. 1. How To Create The Perfect Customer Avatar - Marketing Lab. Knowing who your business can serve aka your ideal customer avatar, is one of the first things you want to do in business.
No matter what your product or service is, it cannot be for everyone. 5 Tips to Write High Converting Copy - Marketing Lab. Are your marketing campaigns not converting as you expect them to be?
4 Critical Components of a Successful Social Media Strategy. Have you ever wondered, what’s that one single place where you could target all of your audience?
What do you think is the full proof plan to market your brand in front of the targeted audience? Billboards or advertisements? I’d say Social Media. Some would call it the Biggest Boon of the Era! Looking at the numbers of all the adults with internet access, 71% are on social media and over 37% of consumers find purchase inspiration through social media channels. However, the problem is that social media marketing is often misunderstood as just posting relevant content on social media channels/pages. 6 Steps To Profitable Facebook Campaign - Marketing Lab. How much time do you spend on Facebook?
Ever noticed how many ads you see in that time frame? Facebook ads are quite devious in a way, that they appear just like your other normal posts, the only difference is the sponsored tag which shows that it is an advertisement. Facebook has approximately 2.45 Billion Active Users Per Month. That means it is one of the largest advertising platforms available to a Marketer. Facebook earned approximately $69.66 Billion from their Ad revenues. That means a lot of Marketers are using Facebook to advertise their brand. Ever wondered how much an ad on Facebook costs? How We Helped Our Client From Negative ROAS To 3x ROAS.
Everyone hopes to see positive returns on their advertising spend.
It was no exception with a client of ours, who had a yoga course for €797. He tried everything under the sun and he kept losing money months after month. In an effort to make more people buy, he kept reducing the price until he reached a point where he started seeing massive negative returns on his ad spend. We started working with him and in 2 months of working with him, we went from a negative ROAS to a 3x ROAS. Let’s dive right in and talk about how we achieved this result in just 2 months. Analysis and Identifying the Problem When I started working with him, he was spending 3 thousand euros on running ads and he was running into a negative return on ad spend. The very first thing I checked was his funnel or the customer journey lifecycle and the advertising strategy and the sales page did not look right to me. He was sending traffic from Facebook ads directly to this broken landing page and people were not converting. Ultimate Guide To A Successful Digital Marketing Career - Marketing Lab.
How Can Fill The Skill Gap In Digital Marketing Industry - Marketing Lab. We are all aware of the fact that the very concept of marketing has evolved in the past few years.
We have moved from street hoardings to banners on websites, from celebrities in advertisements to influencers on social media, from ads on TV to ads on YouTube, and from advertorials to blogs. We live in the digital age, where with every passing day we move closer to the digital world. And, for obvious reasons companies need to advertise their products and services where people will actually see it! Hence, the era of digital marketing began. A study conducted by Digital Marketing Institute in the UK, USA, and Ireland shows that a major chunk of the employees tested for the research couldn’t even qualify for an entry-level skill set in Digital Marketing. In fact, only 8% of the subjects were able to attain enough marks to qualify for entry-level competency.
Where does the problem lie? 4 Step to Generate High Quality Real Estate Leads - Marketing Lab. Most people become a realtor with an expectation of having a lot of time, working their own hours and making a dream income.
However, without the right strategy, many realtors soon become out of the inventory, and gone are the days when you can just rely on leads from word-of-mouth and referrals. As per ARELLO (Association of Real Estate License Law Officials), there are more than 2 million active realtor licenses in the US. Most realtors have a perception that real estate involves opening the doors and negotiating deals. However, as a realtor, you’ll have to find people who can walk past your door, AKA, the buyer and seller leads.
Attending networking events is great, you might get some referrals once-in-a-while, but certainly, it won’t be enough to keep your pipeline full. Follow a System That Generates Leads On-Demand. Yes, through an effective marketing system, you can fill your sales pipeline without attending the networking events that most realtors don’t even want to go to. The Number 1 Reason Your Ads Are Not Working - Marketing Lab. Are your ads not working as well as you expected them to?
Have you tried all types of tests and still fail to see what the problem is? One of the biggest reasons many ads don’t work isn’t the ads or the marketing campaign at all! It’s the offer that you are giving with the ad. You can have the best visuals and copy. 4 Tips To Survive A Toxic Workplace - Marketing Lab. Raise your hand if you work in a place where you have faced any of the following issues: 1.
Being asked to work inhumanely long hours consistently 2. Bullied by bosses or coworkers. 7 Facebook Ad Copy Hacks Boost Your Conversion - Marketing lab. Everyone puts in a lot of effort to set up their Facebook ad campaign and only a fraction of people end up getting good results. Many folks spend a few hundred dollars and they don’t see results and end up shutting down the campaign. One of the most important aspects of your ad campaign is the ad copy. 5 Epic Brand Fails on Social Media - Marketing Lab. We live in an age where the audience is VERY VERY Conscious and Sensitive to a lot of social issues that affect all of our daily lives.
It has become important for brands to understand how to uphold their brand morals and values; also how to get the audience to identify with them and make a mark. Mistakes happen! It is only natural that the brands we love can also make mistakes. 11 Signs You Should Move Away From Your Current Job - Marketing Lab. Why You Must Have A Backup Plan for Your Career? - Marketing Lab. You wake up early, dress up sharp, and reach your office on time, put up with your horrible boss and colleagues and stay till late as often as your job demands. You trade your time for money and invest whatever is left of your disposable time to learn and grow better in your career. But what if it still does not work out? Private sector jobs hardly have any job security these days, no matter what position you are. It is no hidden fact that millions, if not billions of people have lost their jobs due to the current global crisis.
In April 2020 alone,12.2 crore Indians lost their jobs, reported by CMIE, and published by all media houses. How Working Night Shift Impacts Your Mind and Body - Marketing Lab. Believe it or now, working the night shift has an immense impact on your mind and body and over a period of time, you might find it difficult to keep your sanity. If you have worked in night shifts for at least a couple of years, you could probably relate.
Large scale research tracked over 4 lakh participants for over 6 years concluded that people who worked late night have 10 percent higher risk of dying sooner than people with normal jobs, it attributed the higher mortality to diabetes, cardiovascular diseases, and even cancer. The body’s natural cycle or the “Circadian Rhythm” is such that the body is meant to stay awake and work during the day and rest and sleep during the night. While you sleep, your body heals itself, detoxifies repairs injuries and reduces stress, Once the order is messed, it leads to hormonal imbalance. Over a period of time, this can cause “Chronic Sleep Deprivation’ in which a person is never able to catch up on his sleep which is incredibly harmful.
Q. Q. Digital Marketing Skill With An Ever Increasing Demand. Needless to say, the need for skilled Digital Marketing professionals is on the rise! With the global pandemic hitting almost every sector hard, every business, regardless of what line of business they’re into, is forced to go online. The cash crunch has gotten so bad that even big companies have had to lay off their employees in the 100s. Marketing Lab: Digital Marketing Agency.