Destination marketing accomodation discount. Online Travel Market - New Media Trend Watch World. An infographic from RedRocketMedia reveals some interesting fact about content influence in travel industry. Some of the statistics they feature include: - 55% are influenced by online searches - Websites that publish vacation reviews are most popular amongst travellers based in EMEA, USA, and APAC. - Holiday pictures are the most shared content on and after vacation - Half of travellers download these apps before their holiday: Guide books, weather and restaurant - During holiday, 33% browse the web for trip research - One-third of travellers would create content if they thought it would benefit their friends/family. ( tnooz , March 2013)
Rough guide to tourism board websites and technology. NB: This is a guest post by Mark Mattson, a former university professor who writes agile software solutions for the travel industry through TravelTools, a service for destination marketers.
Destination marketing organizations need two things to maintain good websites. First is content management. Second, are a set of tools like interactive maps, itinerary builders, event calendars, and e-newsletters.