analytics
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What and how to measure Media and Content websites
By media and content websites, I am talking about pure online media properties like CNET as well as companies (e.g. traditional newspapers like New York Post) who must somehow, either be in the midst of an involuntary transitioning of readers, from offline content consumption (their paper) to online content consumption (their website) – or in the fortunate circumstance that they managed to set up a business model that compliments both channels at the same time. (I am of course talking about any other website where the product is content – thus your typical affiliate website!)
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