CO_business_2013.pdf. RichCommerce.fr - Toute l'actualité du commerce en ligne RichCommerce.fr. Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012. Heidi Cohen | December 10, 2012 | 2 Comments inShare180 Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. 2012 was a year of inflection points on social media, mobile, and content marketing.
For marketers, this translates to understanding the implications of these changes and what they mean for your 2013 marketing. Here are four dominant social media, content marketing, and mobile trends with related actionable marketing tactics to get your 2013 plans on track to succeed. 1. Marketing implications for 2013: Social media needs a more diverse, multi-platform approach as platforms mature. 2. Understand how content is consumed now. Format your content to facilitate use. 3. Must have an integrated mobile marketing strategy that provides for tablet use as well. 4.
Mobile commerce. As we approach 2013, it's important to reassess your 2013 plans to ensure that you're positioned to compete effectively. Happy marketing, Heidi Cohen. Deloitte: Principales tendances des usages et des interactions médias. Deloitte publie aujourd'hui la sixième édition de son Observatoire International des usages et des interactions médias.
Réalisé pour la 2ème année en France, l'Observatoire propose une analyse comparative par pays : Etats-Unis, Inde, Allemagne, Espagne, Australie, Japon et Grande-Bretagne. Il dresse un état des lieux des usages et des relations entre les technologies et les médias par les consommateurs âgés de 14 à 75 ans. L'intérêt pour l'électronique ne se dément pas dans des foyers de plus en plus multi-équipés Plus de 65% des foyers français interrogés disent posséder mobile, appareil photo numérique, ordinateur, télévision et lecteurs DVD. Les équipements qui émergent sont les télévisions connectées (13%), les tablettes (8%) et les télévisions 3D (5%). Les moins de 28 ans se distinguent par leur attachement au tandem mobile/ordinateur portable, alors que les plus de 29 ans ont tendance à davantage cumuler les équipements aux usages complémentaires voire identiques.
Méthodologie. Adobe dresse les dix prochaines tendances du marketing digital. Group // A Global View on Advertising & Payments. Consumers worldwide are increasingly using multiplatform devices, especially mobile, to enhance their in-store shopping experience, according to DigitasLBi study entitled “Connected Commerce: A Snapshot of the Modern Shopper”.
Among the key findings, the study highlights that people are now using their smartphone more and more to enhance their shopping experience. Half of survey respondents worldwide agree that the use of smartphones has changed the way they shop. 34% of smartphone users have made a purchase via their smartphone: On a global scale, China leads the way with 76% of smartphone users making a mobile purchase in the last three months.Among European countries, Germany and the UK take the lead with 35% of smartphone users have made a purchase via their device. For more information, you can read the press release here. Les tendances E-commerce en 2012. Official Slideshare for What's the Future of Business by Brian Soli...