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The sentiment score is indexed on a normalized minus five (-5) to plus five (+5) scale. With this index, business users can roll up scores to preset categories, regions, or products, etc. to see sentiment trends across a brand, product, and/or company level. Tune for Precision. The process of indexing the relative negativity (or positivity) is scored at a word, phrase, and linguistic construct level. This enables the system to identify complex linguistic constructs like negation, capitalization of words and other visual indicators of tone.
The New York Times has an article today about sentiment analysis , a trend which has been accelerating on the back of the Real-time Web - and Twitter in particular. Sentiment analysis is no short-term hot trend. It will eventually become a key feature of search engines, which will integrate the aggregate sentiment of the crowd into search results. The NY Times article looked at 3 sentiment analysis tools: Scout Labs , The Financial Times' Newssift , and Jodange . It also mentioned 3 Twitter apps: Tweetfeel , Twendz and Twitrratr . In our post we take a look at five other examples of how sentiment analysis is starting to ramp up on the Web.
Hotel / Travel Sentiment Analysis
Dr. Taras Zagibalov holds a doctorate in Informatics and heads the natural language processing research team at social media monitoring company Brandwatch . His work centers on improving real-time sentiment analysis to deliver accurate and up to date information for brands.