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The Essential Step-by-Step Guide to Internet Marketing | HubSpot Ebook. Social Media Strategy For Business. 9 Reasons Your Company Should Use Brand Advocates: New Research. What would you say if you could add 5, 10, 100 or 1000 marketing reps to your team? For free? What if these marketing reps would freely write about your brand and tell their friends and all they expect in return is recognition and access to insider information? Who are these free marketers? Brand advocates. BzzAgent has recently released a new research study giving us the skinny on the habitat, behaviors and motivations behind brand advocates. Who are brand advocates and what motivates them? This careful study identifies many attributes of brand advocates.

Definition: A brand advocate is any customer who has been officially commissioned to speak on behalf of your brand without compensation. Some examples of brand advocates: Ambassadors for crafting and for Fiskars. So what can we learn about who advocates are and what motivates them? #1: Advocates are prolific creators of information #2: Advocates influence the opinions and purchases of their friends #7: Advocates have a broader reach.

How Brands Can Make the Most of Facebook's New Pages. The new Facebook Pages are finally here, but what does it mean for brands that have struggled to make Pages a business tool on a personal network? The first thing you'll notice is that Facebook Pages are once again made to look like Facebook Profiles. You have little differentiation anymore between the publicly viewable, often more commercial page, and an individual's private profile. This lack of distinction from an interface standpoint can be confusing to consumers. Below is a breakdown of the changes in the order that Facebook presents them in their new Page tour. 1. When the photos across the top of Facebook profiles first appeared, people were in a panic.

Be strategic: If photographs are part of what you do, this is a nice showcase. 2. Not to sound the panic alarm, but tabs as we know them are gone. Be strategic: One thing that the new navigation forces you to do is to examine what superfluous tabs you used to hide next to your six visible tabs. 3. 4. 5. Impressions: Google+ Is Everything Facebook Should Be. Oooh, things might start getting interesting around here. That’s because for the first time, Google’s thrown down a real social networking contender with Google+. Facebook finally might have gotten its first real rival. Forget Buzz. Forget Wave. I almost even forgot what Google Wave was called. While my first impressions of Google+ initially reminded me of Facebook, it quickly distinguished itself from its competitor. In reality, Google+ feels like everything that Facebook should be. (MORE: Google Faces Up to Facebook with ‘Plus’ Social Sharing Site) The user interface is slick, clean, and most of all blazingly fast.

Let me make myself clear: You don’t “add friends” with Google+. But if you and a friend have added each other to your Circles, a new option pops up to send them a message. (story continues on next page…)