5 Tools That Help Measure Your Social Media Influence. Do you know if you’re having an impact on Twitter, Facebook and other social media networks? Do you want some tips on how to measure your social media influence? As Twitter continues to grow, tools to enhance your Twitter experience and measure your influence are popping up all over the web. In this article, I’ll highlight five free tools that offer easy ways to keep track of your influence on Twitter and beyond. #1: Klout Perhaps one of the more well-known resources for measuring your Twitter influence is Klout, which is available as an extension for Chrome and Firefox, as well as the stand-alone site.
Using data from your Twitter, Facebook and LinkedIn accounts (and soon Foursquare as well), Klout determines your overall influence, providing basic graphs and a good-looking user interface. Klout serves up your stats at a glance on your dashboard. Although the calculation of Klout scores is apparently quite complicated, the results are shown with very basic graphs and diagrams. Analytics | Official Website. Google Now Lets Website Owners Measure The Power Of +1 (And Any Other Social Widget) Back in March, Google officially started rolling out the +1 Button in its search results, allowing users to vote up the pages they found most useful. Two months later, on June 1, it launched a widget that lets website owners integrate the button into their pages, just like they do with Facebook’s ‘Like’ and Twitter’s ‘Tweet’ buttons. But, err, it wasn’t really clear what the point was.
People kept clicking the button, but the effect — better search results for our friends — isn’t really tangible. And it isn’t really clear to site owners how much of an impact the button’s having, either. Today, that changes: Google has just announced that +1 data will be displayed in Google’s Webmaster tools, allowing site owners to see exactly how much of an effect +1 is having. You’ll now be able to see how many +1 a page has in total, and what impact that has on Clickthrough Rates. Here’s how Google breaks down the new features for social widgets: Google Analytics. 9 Web Apps for Gathering Customer Feedback.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Though the old adage that the customer is always right isn't exactly true, listening to feedback from your customers is important for small business success. Feedback isn't always easy to swallow, but it can be extremely valuable. Your customers are the ones who regularly use your products or services; their input and suggestions can help you make more sound business decisions. Further, encouraging customer feedback can also lead to better business relationships and stronger customer retention. Soliciting, accepting and organizing feedback can be a daunting task, however. Comment cards and suggestion boxes leave mountains of paper to sort through, while e-mail forms produce unorganized data that is hard to visualize and difficult to respond to in a formal manner. 1. 2. 3. 4. 5. 6.
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