Data gathering & feedback
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5 Tools That Help Measure Your Social Media Influence
Do you know if you’re having an impact on Twitter, Facebook and other social media networks? Do you want some tips on how to measure your social media influence ? As Twitter continues to grow , tools to enhance your Twitter experience and measure your influence are popping up all over the web.
Surveillez l'activité de votre site au moment même où elle a lieu : identifiez immédiatement les éléments performants et ceux qui ne le sont pas. En savoir plus Vos investissements dans les médias sociaux méritent mieux que des tâtonnements.
Analytics | Official Website
Google Now Lets Website Owners Measure The Power Of +1 (And Any Other Social Widget)
Back in March, Google officially started rolling out the +1 Button in its search results, allowing users to vote up the pages they found most useful. Two months later, on June 1, it launched a widget that lets website owners integrate the button into their pages, just like they do with Facebook’s ‘Like’ and Twitter’s ‘Tweet’ buttons. But, err, it wasn’t really clear what the point was . People kept clicking the button, but the effect — better search results for our friends — isn’t really tangible. And it isn’t really clear to site owners how much of an impact the button’s having, either. Today, that changes: Google has just announced that +1 data will be displayed in Google’s Webmaster tools, allowing site owners to see exactly how much of an effect +1 is having.
Google Analytics
Action Video: Google Analytics Below you’ll find the following: Individual streaming sections so you can jump to whichever section you prefer Bullet summaries of each section Download links for the following: The full 90-minute video if you prefer to watch it on your desktop The .mp3 version for your .mp3 player of choice The full 27-page transcript in PDF form And finally, the Sumo Insider Report email address, where you can send your specific question and get the chance to be one of 10 questions that our expert instructor will answer personally. Enjoy... What You Learn:9 Web Apps for Gathering Customer Feedback
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Though the old adage that the customer is always right isn't exactly true, listening to feedback from your customers is important for small business success. Feedback isn't always easy to swallow , but it can be extremely valuable. Your customers are the ones who regularly use your products or services; their input and suggestions can help you make more sound business decisions. Further, encouraging customer feedback can also lead to better business relationships and stronger customer retention. Soliciting, accepting and organizing feedback can be a daunting task, however.