Twitter. Twitter. History Creation and initial reaction Twitter's origins lie in a "daylong brainstorming session" held by board members of the podcasting company Odeo. Dorsey, then an undergraduate student at New York University, introduced the idea of an individual using an SMS service to communicate with a small group.[15][16] The original project code name for the service was twttr, an idea that Williams later ascribed to Noah Glass,[17] inspired by Flickr and the five-character length of American SMS short codes. The developers initially considered "10958" as a short code, but later changed it to "40404" for "ease of use and memorability. ...we came across the word 'twitter', and it was just perfect.
The first Twitter prototype, developed by Dorsey and contractor Florian Weber, was used as an internal service for Odeo employees[20] and the full version was introduced publicly on July 15, 2006.[8] With Twitter, it wasn't clear what it was. Reaction at the conference was highly positive. Growth Leadership. Twitter Chief Trolls Iranian President on Twitter | TIME.
How to Use Twitter (with Cheat Sheet) With the Arrival of Twitter’s 'Buy' Button, Is It Time to Move Into Social Commerce? Following pressure on social platforms to demonstrate their validity as powerful sales channels, Twitter recently started testing its "Buy" button. The button, which is embedded in tweets, lets users make purchases directly on Twitter and through its mobile app. Rather than users being redirected to a retail site, Twitter’s “Buy” button provides the ultimate one-stop social-media shop. Twitter now joins other companies like Facebook that are trying to prove that a return on investment can be achieved through social commerce. Related: Facebook's 'Buy' Button Will Change How Brands Sell Online Social media has widely been known as a tool for building brand awareness and as a display-marketing vehicle rather than a social commerce platform, but companies like Facebook and Twitter are trying to change that perception.
With the “Buy” buttons, Facebook and Twitter are elevating the focus on ROI by targeting the most important metric: the number of people who purchase the products. 1. 2. 3. 4. Twitter’s New Ads for Movies Will Target You Based On What You Tweet About | TIME.