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Wired 14.06: The Rise of Crowdsourcing. Remember outsourcing?
Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D. By Jeff Howe« back Page 4 of 4 Seeing that the company’s most successful products were a result of collaboration between different divisions, Huston figured that even more cross-pollination would be a good thing. Meanwhile, P&G had set a goal of increasing the number of innovations acquired from outside its walls from 15 percent to 50 percent. Definition/Examples) Crowdsource The World. Crowdsourced City.