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HASHTAG The hashtag is used to categorize tweets in topics or subjects. This facilitates life for Twitter users when they want to follow a certain topic.
Social media is about engagement, so there’s often quite a large debate about adding any automated elements to a social media campaign. Because let’s face it—no one wants to follow an account that’s essentially a bot. Or do they? While some automation tools do nothing but make your social media profile look like an announcement board, other tools can be used to sync right into your normal engagement to give it a helpful boost.
Twitter loves me, Twitter loves me not. Getting found and heard on Twitter isn’t as easy as the early days. Back then you could hang out and easily meet people at what was referred to as the largest online cocktail party. Today you can still mix and mingle with top influencers, but the party is getting bigger and the saturation level is getting murkier. Twopchart’s latest figures , and countdown chart, show Twitter growing at a rate of around 11 accounts per second and reaching 500 million registered users this month. Why is Twitter winning the social media race as the “go to” platform for breaking news and influencing others whether you are a top tier journalist, celebrity, brand or personality?
Recently Ted listed four reasons people don’t follow you on Twitter. The list wasn’t punitive. Rather, Ted shed some light on social mistakes that interfere with making connections with others, or in his words “hold you back.” As Ted’s insights do, they got me thinking about why I choose not to follow, or engage, people on Twitter.
I’m loving playing around with the new Facebook Timeline, I feel a bit like a kid with a new tool, there’s lots to learn and discover. One thing is for sure. Images are a huge part of the new design. Your cover picture, your logo, your tabs, even featured of pinned stories look better with images.
If you’re like me, you probably hated Twitter when you first tried it. The first tweet I ever received was “It’s 4 a.m.” – confirming this was the stupidest idea ever! In fact, it took me months to “get” it and unless you’re immersed in this platform, it’s pretty difficult to explain to another person. If I told you Twitter helped keep you safe, would you believe it? What if I told you it was an agent of peace and global connection? A way to help students?
Now that you’ve decided to jump on the Twitter bandwagon to gain maximum benefits for your business, what do you do next? Getting an impressive Twitter profile and getting a high-quality targeted ‘following’ is only half the battle won. The other important half is to maintain and increase your Twitter following in order to grow your business. Nothing works better than effective tweets in order to enhance your business’ reputation on Twitter. I’ve come across many online marketers who build sophisticated tweet plans detailing when to tweet and how to decide your tweeting audience.
The crazy kids at Twitter have been busy turning a revolution into a business. Led by ex-Googler (and ex-improv comedian) Dick Costolo, the five-year-old company bagged $260 million in revenues last year on the way towards justifying their $8 billion secondary market valuation. Costolo has deftly nudged the Twitter team towards subtle forms of monetization centered on sponsored tweets and sponsored trends that allow corporate marketers to place their message front and center. This is part of the now nearly decade-old shift towards what Web guru John Battelle has long called conversational marketing. In the next few months, Twitter plans on rolling out tools to help local merchants also buy tweets. To date, Twitter has primarily targeted larger businesses with bigger marketing budgets ranging from several thousand a month well up into the hundreds of thousands.
wboswell Share this post Twitter has fast become a platform for businesses to share information, promote their brands , and establish thought leadership within their industry. But with 200 million tweets being sent out into the Twittersphere daily, it’s imperative that you strictly follow Twitter etiquette to avoid a faux pas that can alienate your customers and colleagues. Here are our top 10 tips to keep you popular on the Twitter playground.
Leo Widrich, co-founder of the social media management tool Buffer, on how to get more out of your Tweets. 177 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote