Social Media For Business
Get flash to fully experience Pearltrees
There are few blogs I have time to read regularly. My friend Margie Clayman’s is one that has such timely & pointed topics that I ALWAYS have to open that email. This week the discussion focused on Social Media’s popularity, and whether it was waning.
It’s no surprise that business-to-business marketers and agencies are looking for leads online. A February 2012 survey of B2B marketing and agency professionals by BtoB Magazine found that 59% view lead generation as their greatest online marketing challenge. To meet that goal, marketers are exploring new channels in 2012, particularly social media—and for many, the approach is working.
These days the number of small businesses on Facebook, Twitter and other social sites is higher than ever, but recent surveys have shown that they might be getting social media wrong! A new infographic from Intuit explores ‘How Small Businesses Are Using Social Media’ and sheds some light on why many of these small businesses might be getting it wrong. The infographic sites a Zoomerang survey over over 1,000 small businesses. Surprisingly, while 12 percent of the small businesses surveyed employ someone full-time to manage their social media and 8 percent employ someone part-time, a whopping 74 percent of small businesses employ no one to handle their social media marketing.
A few years ago, I put together a list of social media marketing examples . The list contains 324 examples of brands putting social media to use and at that point in the social media industry’s evolution, it was the best of what was around (and still might be). Now that initiatives have been in market, any reasonable business manager would expect to see program results.
Are you being asked to prove the value of social media for your business? Do you struggle to accurately measure the return on investment (ROI) of your social media marketing? You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts. But these same managers indicate that measuring the returns is one of their top two challenges for 2012.
Social media isn’t inexpensive, it’s just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful adherents is wise use of time. Using your limited social media time wisely is all about going beyond the obvious activities.
Often, our industry can appear complicated, and yearns for simplicity. One such technique to glean simplicity is to develop frameworks which the corporate social strategist can then apply to achieve their business goals. I’ve been working on this “ROI Pyramid” framework for a few months now, and am ready to share in greater detail than on my keynote at LeWeb ( slides and video ) where I introduced this to the public for the first time. [The novice provide executives with engagement data --causing themselves to be stuck in the churn of obtaining more followers and fans --without a clear business goal] 140 social strategists around the globe at enterprise class size companies indicated their top internal objectives for 2011 is to “Create ROI Measurements”