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With all Facebook pages now upgraded to the new Timeline whether they like it or not, many brands have found themselves struggling with the challenge of adapting their content and marketing approach to the new layout. A new Simple Usability study, which uses the firm’s eyetracking technology, is giving companies an interesting insight into how effectively Facebook Timeline is working as a marketing tool. The company has also provided a series of tips for areas to focus on to make the best of the new layout. To draw its conclusions, Simple Usability monitored the Facebook pages of six brands American Express, Pizza Hut, Manchester United, Gap, Coldplay and Coca-Cola, assessing how fans are interacting with the new features.
March 31st, 2012 at 7:30 am - Author faith With half the UK population using Facebook, it’s easy to find an opinion on whether the upcoming change over in style/layout to Timeline is a good thing. Even a quick search of the web reveals a huge amount of negative opinion being directed against the new format.
Mark Zuckerberg and his executive team have been extremely successful at retaining equity in their company. But how well do most other founders do? deneyterrio via Flickr Mark Zuckerberg Facebook
Posted by Katy Ryan Schamberger on March 25, 2012 · 2 Comments Despite the prevalence of Facebook pages, a recent study conducted by Recommend.ly indicates that more than half of them (56 percent, to be exact) have less than 256 fans. This research is the result a study of some 1.7 million Facebook pages. And that examination netted the following:
Mar 22, 2012 at 16:00:00 GMT Facebook has added high resolution photos and full screen photo viewing. From today, the photo viewer will show the highest resolution image available, rather than offering a download link for higher-res images (up to 2048 pixels along each edge). An option to expand the photo to fullscreen has also been added. The changes also include adding a simplified version of the sRGB color profile to each image, increasing its chances of displaying color correctly.
Yesterday, I read a report in the American magazine The Atlantic which asked the question Should Employers Be Allowed to Ask for Your Facebook Login? It’s the story of a man in the US state of Maryland who applied for a job at the state’s Department of Corrections (prison service) and who was obliged to disclose his Facebook log-in credentials during the job interview. As The Atlantic tells it:
Facebook ads can be horrible, awesome and (sometimes) downright perplexing or creepy, whether due to targeting, images, headlines, or body copy. From icky peccadilloes to obvious winners, this post shares eye-catching Facebook ads from the last few months, as well as the reasons why. We’ll start with some of the notable losers and then highlight obvious winners. As you read on for some obtuse Facebook ads case study fun, remember that the “winners” and “losers” that follow are in this writer’s opinion. You may disagree (and if so, tell us in the comments).
According to Entrepreneur’s Ann Handley , 70% of B2B marketers used Facebook in their content marketing strategy in 2011. While Facebook can help businesses generate leads, the process can be a delicate balance of sharing useful content and turning your community into customers. Businesses should think of Facebook as a way to interact with real people on an individual level.
With all the talk about interacting with your audience online, it seems that the majority set up social media profiles to expand their business but fail to put the time into engaging and interacting with fans. New research from Facebook optimisation site, Recommend.ly found that on average, 82 per cent of Facebook brand pages post less than five update posts per month , signalling a lack of interaction and effort for businesses to engage fans. The research took into account 1.7 million Facebook pages, categories across Business (local businesses and companies), Personal Brands (Politicians, Musicians, Actors) and Interest Groups (Community, Restaurants, Spas). The 1.7 million sample represents 4.59 per cent of the total number of pages on Facebook, which included 10 billion fans, 303 million ‘likes’, 57 million posts and 94 million comments overall.
If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th , 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here! First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page): Facebook Timeline for Pages - Guide (click to see full size)
Since the conclusion of our previous series “ 26 Social Media Marketing Examples in Detail ” and with the start of the new year, I have been inspired yet again to evaluate what other brands are doing in the space. However, instead of covering what a brand is doing across multiple platforms, in this series we will uncover specifically what the top brands on Facebook are doing on their pages to engage with their fans. Armed with Jim’s list of top pages from his ongoing series “ Top Facebook Pages ” I have hand selected 26 Facebook fan page examples that we will review over the course of this series. 1.
Summary Online video contests can be an amazing way of leveraging user-generated content to generate brand awareness, buzz, and website traffic. Online video contests are gaining traction with major brands - including 1-800-Flowers, Converse, Red Bull, Nike, Diesel Jeans, Mountain Dew, Coors, Sony BMG and, others. Prizes are usually offered to encourage participation.
This is a oft repeated question across the web since the February 29 announcement and launch by Facebook of Timeline for Pages. At first glance it appears so since the Timeline page with the large cover image is the mandatory default page and the former “Default Landing Page” drop down menu is gone on Timeline Pages. Clearly, Facebook wants to drive traffic to the Timeline page and make the Timeline for Pages the centerpiece. However, upon a further in-depth look, fan-gating is NOT dead, just different, and strategy must change accordingly. Tab apps have a unique url and if this unique url is used in promotions on the web, you can direct users directly to the tab app with the fan gating Like Gate active on it.
Want to promote a post from your page and pay on an ongoing basis instead of paying per click or view? You’ll be able to do that with Reach Generator, which Facebook guarantees to show to 75 percent of a page’s fans over the course of the month. That contrasts with 16 percent of a page’s fans that see posts that don’t have any ads on Facebook . Facebook announced another premium promotional tool today: a “logout experience” page that Facebook will show people immediately after they sign off on a computer.
Confused about the big changes Facebook just rolled out for your business page? Relax. Here’s how to move to the Timeline painlessly. Facebook just announced some of the biggest changes for your business pages ever , and you’ve only got until the end of this month before you’re dragged—perhaps kicking and screaming—into the next phase of Facebook’s evolution: Timelines for Brands.