background preloader

Mariannerharness

Facebook Twitter

Marianne R. Harness

Marianne R. Harness is a digital marketing expert who loves to write, design and develop all sorts of content that influence readers to grow. She started her career at the age of 18 as an SEO executive and carries about 10 years of Industry experience. Personally, she enjoys interacting with her team a lot because that motivates her to write customer-centric content. In her free time, she enjoys listening to music, watching movies, and exploring new places.

10 eCommerce KPIs to Track the Performance of Your Online Business. Traffic, Revenue, Sales – these are the three vital and most common eCommerce key performance indicators KPIs that businesses track; however, there are plenty of other KPIs for eCommerce that a business should monitor diligently.

10 eCommerce KPIs to Track the Performance of Your Online Business

Expanding the online presence of a business is the key to its success in today’s digitally dynamic world. However, a lot of factors are involved in the smooth running of an eCommerce business, and keeping track to ensure the seamless customer experience is a mammoth task. Couple that with different requirements for multiple departments, and the challenge is even bigger. Fortunately, we have assembled certain eCommerce metrics to help streamline the tasks and track the performance of a company. What is an eCommerce KPI? eCommerce KPIs are like a milepost that help determine the progress of an eCommerce business on their path to success. Why are eCommerce KPIs Important?

“If you can’t measure it, you can’t improve it.” – Peter Drucker 1. 2. Source 3. 4. 5. Source 6. 7. 12 Factors to Consider While Choosing a Payment Gateway Provider. Similar to the number of eCommerce websites in the market, there was a scarcity in the number of online payment gateway providers anyone could opt for earlier.

12 Factors to Consider While Choosing a Payment Gateway Provider

Thankfully, that isn’t the case anymore. Setting up online payment methods for products and services is no longer a challenge for eCommerce businesses. According to research, 86 percent of customers make online purchases via credit or debit cards, and more than 60 percent consider it to be their favored payment method when making a purchase. A payment gateway refers to software that securely interfaces between an eCommerce website and a customer’s preferred mode of payment, which can be their bank account, credit card, debit card, gift card, or any online wallets.

Some of the examples of recognized payment gateways are BrainTree, PayU, Amazon Payments, Stripe, PayPal, Skrill, to name a few. Watch out for payment gateway providers list at the end of the article. What will be the service cost? 12 factors to consider while choosing a payment gateway for your ecommerce store. Five Omnichannel Strategies to Deliver an Effective Retail Experience. A business that lags in offering an interwoven customer experience across touchpoints is likely to sever ties with their audience.

Five Omnichannel Strategies to Deliver an Effective Retail Experience

It is not just about maneuvering a customer through the stages of the sales funnel anymore. It is much more than that! The time demands businesses to be available to the customers in their desired manner, anywhere, and at any time. 5 Omnichannel Strategies to Deliver an Effective Retail Experience. Digital Transformation in Retail. This transformation is real.

Digital Transformation in Retail

The speed at which retail as an experience is advancing is faster than what most analysts predicted a couple of years ago. Somewhere between carrying a scribbled grocery list to a store and the e-stores showing us what should be added to our carts, we grew up. Today, both customers and retailers probably have more if not equal expectations from each other than from the products they buy and sell. 4 Key Factors Driving Digital Transformation in Retail. IoT Development Company. Performance Testing Explained. With the paradigm shifting from conventional models to continuous delivery, performance testing continues to evolve to deliver future-proof systems to the modern enterprise.

Performance Testing Explained

Why Performance Testing? You have built an application for your business. The ideas that you brainstormed in your initial meetings have been executed well to give birth to an app. The app looks great, and beta testing ensures the readiness of the software product, as well. But the real questions are: Can the app withstand unexpected demands like periods of high user traffic or limited internet access?

Despite advancements in cloud orchestration, DevOps, and scalability, a considerable surge in visitors’ numbers can affect any website. This is why the best software product development projects of the world go through a thorough performance testing process. A Complete Guide to Performance Testing. What is Cloud Computing. The Cloud Computing Guide You Always Wanted. Cloud computing initiatives have attained a position of key importance in any digital transformation strategy.

The Cloud Computing Guide You Always Wanted

With enterprises paradigmatically shifting their focus from incremental to transformational benefits, cloud computing along with other emerging technologies like IoT, Data Analytics, and AI has made it possible for businesses to have bolder visions for the future. Close to half of business leaders are planning to reach their digital transformation goals with SaaS transformation. – Net Solutions’ Digital Transformation 2020 Survey Being a utility-based service, cloud computing helps businesses navigate their digital transformation through on-demand compute, storage, asset-light, and network resource provisioning.

Understanding Mobile User Experience and How to Get it Right. 7 Reasons to Customize Mobile User Experience for iOS and Android. A bad mobile user experience can hurt engagement and eventually the business.

7 Reasons to Customize Mobile User Experience for iOS and Android

With an overwhelming increase in the number of mobile users in recent years, businesses are paying significant attention to optimizing their eCommerce store for mobile. Streamlining the mobile user experience app or website has shown to have a huge impact on the conversion rates and customer-engagement. Mobile user experience (UX) takes center stage,as smartphones become the primary device for access to information, eCommerce and several other services & activities for most users. The average US adult spends 3 hours, 10 minutes per day on their smartphone. Enterprise Cloud Strategy – Facts, FAQs and Implementation Steps.

Magento eCommerce – Variants, Benefits and Fit for your Online Store. A complete Guide to Building Software as a Service. You do not need to buy, install, and upgrade software these days.

A complete Guide to Building Software as a Service

The time when organizations used to buy software deployed on compact disks is over. Some even call it software trash now. Cloud computing, driven digital transformation has changed the facet of software once and for all. This revolutionary model is called — SaaS, the new buzzword of the tech town. SaaS, an acronym for software as a service, is a public cloud service model where third-party providers launch the software on a subscription basis over the internet.

Salesforce’s Customer Relationship Management (CRM) software, Slack, ClickUp, Trello are some popular SaaS examples. Why choose Magento eCommerce for building an online store. If you have ever tried to measure the progress of your online business, chances are that your primary metrics have revolved around your traffic, sources, conversion rates, and customer engagement.

Why choose Magento eCommerce for building an online store

Fair enough. Nevertheless, it is important to remember that the success of these factors should be largely attributed to the eCommerce platform you operate with. From the abundant choices available in the market today, Magento eCommerce platform has fast emerged to dominate the enterprise eCommerce platform landscape in recent years. Software as a Service — Things to Know Before you Build a SaaS Product. Quality Assurance Software Testing Company.

Digital Transformation Trends for 2020. Digital Transformation Trends for 2020. The 2020 Digital Transformation Trends are primarily based on a worldwide survey of more than a hundred senior executives from the IT, healthcare, media, and manufacturing industry trying to stay ahead of the game by sensing new possibilities, innovations and defining their strategic journey beyond the digital frontier.

Digital Transformation Trends for 2020

Looking back a decade, you will be reminded how, at that moment, which seems so far back in the past, we were entering into an entirely new world — blurring the physical and digital boundaries. Since then, savvy businesses have achieved competitive advantage by embracing top digital transformation trends that were underway. Our 2020 Digital Transformation Survey presents the key eight digital transformation trends that will shape the business environment and help leaders win in this new era, often called the Post-Digital Era.

Enterprise Cloud Strategy - Facts, FAQs and Implementation Steps. Without the cloud, enterprises are likely to spend about 80% of their budget on managing the legacy infrastructure (hardware + software). This is because enterprises maintain their private data centers that become costly to upscale in conjunction with their ever-increasing business needs. Today, implementing a cloud strategy is a mainstay of every enterprise that aims to achieve — decrease in expenditure, less maintenance of data center, and increased focus on innovation. The economy of scale offered by the cloud is worth its weight in gold for enterprises. And now that COVID-19 is affecting businesses across the globe, cloud computing is gaining even more traction as it promises business continuity and all-time remote access.

But, it is easier said than done. eCommerce Re-platforming Benefits, Risks and Timing. If there’s one cardinal rule that you simply can’t avoid in today’s digital marketplace, it’s the need to integrate consumer expectations and eCommerce technology to be able to evolve at a lightning-fast pace. Failing to acknowledge this reality and continuing with outdated practices can only create roadblocks and shortcomings in your brand’s efforts to seek a winning digital user experience. To make the most of the digital space, and ensure that your brand is always prepared to meet and exceed the needs and desires of its consumers, it’s important to know how an eCommerce migration or replatforming can help and support your business during the times of momentous digital transformation. eCommerce Replatforming – the Benefits, Risks and Timing.

Single Page Application: Pitfalls, Benefits, and its Impact on Businesses. Single Page Application (SPA) is a perfect choice for your business if you are planning to build engaging, unique, and seamless experiences for your users. The most successful businesses in today’s fast-paced, dynamic, and competitive digital era are a testimony to the fact that being customer-centric is the only sustainable way of growing a business. And the rapidly decreasing attention spans of users are pushing businesses to dig newer and better ways of providing seamless experiences to customers.

It is the reason why many organizations have started to build parts of their web applications using an emerging web design referred to as Single Page Application. Google and Facebook, the two giants whose apps drive your daily dose of the internet and social media activity, have also been built using SPAs. In this blog, you will explore what is a Single Page Application, its benefits and pitfalls, and how it brings the much-needed business value.

Top 10 Automation Testing Tools in 2020. Best Automation Testing Tools in 2020. In today’s fast-paced world of software development, automation testing tools prove to be of major significance in building a robust product while enabling Quality at Speed. To keep up with the ever-changing demand, organizations are taking a huge leap forward towards Continuous Integration (CI) and Continuous Deployment (CD), Agile, and DevOps methodologies. And test automation is the essence of these aspects. The objective of automation testing tools has changed from being focused on shortening testing times to better coverage and effective use of test cases. Test automation is an enabler of successful Agile and DevOps adoption. However, the World Quality Report reveals that the low level of automation of test activities has emerged to be a critical bottleneck in the further evolution of QA and testing.

AWS vs Azure vs Google Cloud What Cloud Service Suits Your Business Needs. IoT Development Company. Kentico Web Development Company. Your Practical Guide to Cloud Migration. Virtual management of an organization’s infrastructure is the imperative of our times, now more than ever. The evolving remote work culture, as a consequence of COVID-19 induced lockdowns, means that organizations need to move to the cloud for ensuring business continuity. Thus, emphasizing on strategizing, planning, and executing cloud migration. A Practical Guide to Cloud Migration. How to Determine the Cost to Build an App: Analyzing the Key Factors. Translating your business into a mobile application has become the need of the hour to harness the enormous market that is rapidly going mobile. AWS vs Azure vs Google Cloud: Which Cloud Service Suits your Needs?

The public cloud market has reached its tipping point, especially after COVID-19 has made remote work necessary for business continuity. Organizations are continually looking for cloud providers that will offer value in the long run. Scaled Agile Framework (SAFe) for Enterprise-Level Product Development. As enterprises take a step forward towards embracing agile transformation, the lack of agile upstream skills often creates roadblocks. Agile Manifesto tends to the needs of a small team, but as the level of complexity and organizational scale increases, the need for a holistic framework rises.

That is where the Scaled Agile Framework (SAFe) comes into the picture. This innovative framework for large-scale enterprises combines the values of Agile, Lean, and Systems Thinking to improve time to market, collaboration, quality, and, in turn, the overall productivity. 10 Crucial Points to Consider Before Building an eCommerce Solution. 10 Things to Consider Before Building an eCommerce Solution. How Voice Search will Change the Future of eCommerce. Single Page Application Benefits, Pitfalls, and its Impact on Businesses. Where Do Cross Platform App Frameworks Stand in 2020.

IT Consulting Services Company. Top 6 Conversion Rate Optimization Tools to Boost Your Sales. Lots of traffic, very little conversions. Top 6 Conversion Rate Optimization Tools to Boost Your Sales. Google Cloud Application Development. The ROI of Digital Commerce: 5 eCommerce Metrics to Track Performance. A Step-by-Step Guide to Start an eCommerce Business. With lockdowns and social distancing being the norm across several nations, commerce has largely moved online and seen a steep rise in the number of people shopping on the internet.

The ROI of Digital Commerce: 5 eCommerce Metrics to Track Performance. A Step by Step Guide to Start an eCommerce Business. The Adverse Impact of COVID-19 on On-Demand Industry. Bringing Machine Learning to Mobile Apps with TensorFlow. Digital Commerce Insights, Tips and Best Practices. COVID-19 - 9 Factors Impacting Business & Workforce. COVID-19 Impact on Business and Workforce. Digital Transformation Insights, Tips and Best Practices. How to choose ecommerce solution. Ask These 5 Questions Before Choosing an eCommerce Solution. How to Choose the Right B2B e-commerce Platform. How to Choose the Right B2B eCommerce Platform. 5 Effective Ways to Improve Your B2B eCommerce Website. 5 Effective Ways to Improve B2B eCommerce Website. Hybrid Mobile App Development Company. eCommerce Web Development Services. Business Intelligence Vs Business Analytics.

The Right Choice: Business Intelligence Vs Business Analytics. Digital Customer Experience Management. Drafting a Business Continuity Plan During COVID-19 – A Five Phase Strategy. Drafting a Business Continuity Plan During COVID-19 - A Five Phase Strategy. Determining the ROI of Digital Transformation. Digital Platform Development Agency. Determining the ROI of Digital Transformation. eCommerce Web Development Services. Why Kotlin is the Future of Android App Development? Why Kotlin is the Future of Android App Development. The Role of DataOps in Building a Data-Driven Organization. The Role of DataOps in Building a Data-Driven Organization. Amazon Web Services Developer.

Digital Transformation Consulting Agency. The Five-Step Approach to Nail Cross-Channel Customer Experience. The Five-Step Approach to Nail Cross-Channel Customer Experience. Software Development Services. PHP Web Application Development. F.O.C.U.S. — Net Solutions' Digital Transformation Framework. F.O.C.U.S. — Net Solutions’ Digital Transformation Framework. Digital Customer Experience Management. eCommerce Customer Journey Mapping – The Secret to Higher Conversion Rates. Cloud Application Development Company. Android App Development Company. eCommerce Customer Journey Mapping - The Secret to Higher Conversion Rates.

Top 5 Challenges in eCommerce Business and their Solutions. Amazon Web Services. iPhone App Development. Top 5 Challenges in eCommerce Business and their Solutions. Hybrid Mobile App Development Company. Digital Products, Platforms & Experience Development Agency. Top 4 Brands Delivering an Exceptional eCommerce Experience. Top 4 Brands Delivering an Exceptional eCommerce Experience. 5 Ds: The Digital Transformation Strategy for Exponential Growth. Hire Custom eCommerce Developers. Cashierless Stores - The Self Driving Technology that is Reinventing Retail.