Building Your Personal Leadership Brand. Today’s post is by Karen Kang, author of BrandingPays: The Five-Step System to Reinvent Your Personal Brand (CLICK HERE to get your copy).
Here’s Karen… I work with a lot of leaders in startups to Fortune 100 companies on both corporate and personal branding. When it comes to their companies, these leaders have no problem promoting their products or their companies. But when it comes to themselves, there is often a reticence to self-market or brand. The reasons often boil down to two things: 1) culture and 2) not having a clear idea of what their brand stands for. Business Plan for a Coaching Organization.
Before you begin writing your plan, get some background information.
Use the Worldwide Association of Business Coaches website to learn about rules (the industry is self-regulating), standards and research. Then, craft your mission statement by yourself or with a focus group. This statement should describe who you plan to target as potential clients (for example, individuals in businesses, organizations, institutions or governments at all levels of experience). Write a brief executive summary describing why the timing is right for your venture.
State your credentials for conducting a coaching business. Perfect your 15-second "elevator" pitch. (MoneyWatch) Can you sell your company, your product, your service or your proposed project in no more than 30 seconds?
If it takes you five minutes to explain what you're about, you risk losing your audience and muddying the message. Pictures: Famous pairs -- who earns more? How to Pitch Anything in 15 Seconds [video]