La publicite à l'ère du numerique - Grégory Jeandot. Persée : Portail de revues en sciences humaines et sociales. [tel-00006753, version 1] Hyperdialogue sur internet. Le système HALPIN. Persée : Portail de revues en sciences humaines et sociales. The Internet As Mass Medium. Social networks and Internet connectivity effects - Information, Communication & Society. This paper explores the impact of communication media and the Internet on connectivity between people. Results from a series of social network studies of media use are used as background for exploration of these impacts.
These studies explored the use of all available media among members of an academic research group and among distance learners. Asking about media use as well as about the strength of the tie between communicating pairs revealed that those more strongly tied used more media to communicate than weak ties, and that media use within groups conformed to a unidimensional scale, showing a configuration of different tiers of media use supporting social networks of different ties strengths. Keywords Related articles View all related articles.