EFS Attendances. Sample Survey Motivational Questionnaire Motivational Questionnaire. How to identify your motivated supporters | Alex White. You’re a campaigner, or organiser. You know intuitively that some of your members or supporters are more active than others. They encourage other people to get involved, join, volunteer or sign up. They’re enthusiastic, loyal advocates of your organisation or union and sing your praises to their colleagues, friends and family. They’re promoters.Here’s the challenge. Do you know how much more valuable these advocates are compared to an inactive, disengaged member? The key to winning campaigns and achieving membership growth is through motivating your committed supporters. I wrote a little while ago about four metrics that union leaders should know about. To calculate your NPS, take the percentage of members who are promoters (P) and subtract the percentage who are detractors (D).
There is a growing body of research that ties loyalty and the NPS to strong, sustainable organic financial growth. Before implementing a NPS, you’ll need the support of your senior union leadership. 1. 2. 3. Esurvey_chapter_jansen.pdf. Building Customer Communities Is the Key to Creating Value - Bill Lee. User Activity Comparison Of Popular Social Networking Sites. Our Infographic “User Activity Comparison Of Popular Social Networking Sites” compares the latest user stastics of popular social networking sites – Facebook, Twitter, Google Plus, LinkedIn and Pinterest.
Infographic by – GO-Gulf.com To Publish this Image on your Blog or Website . Copy this code <a href=" src=" alt="User Activity Comparison Of Popular Social Networking Sites" width="580" /></a><br /><strong>Infographic by- <a href=" Number of Users on Popular Social Networking Sites Unique Monthly Visits on Top Social Networking Websites Male-Female Ratio Time Spend by Average Social networking user per month Age Demographics of Social Networking Users Estimated User Worth of popular Social networking sites.
Business Horizons - Users of the world, unite! The challenges and opportunities of Social Media. Abstract The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term “Social Media” exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Keywords. History of Football. The first description of a football match in England was written by William FitzStephen in about 1170. He records that while visiting London he noticed that "after dinner all the youths of the city goes out into the fields for the very popular game of ball. " He points out that every trade had their own football team.
"The elders, the fathers, and the men of wealth come on horseback to view the contests of their juniors, and in their fashion sport with the young men; and there seems to be aroused in these elders a stirring of natural heat by viewing so much activity and by participation in the joys of unrestrained youth. " A few centuries later another monk wrote that football was a game "in which young men... propel a huge ball not by throwing it into the air, but by striking and rolling it along the ground, and that not with their hands but with their feet. " Edward II came to the conclusion that young people were more interested in playing football than practicing archery. LITERATURE REVIEW. Loyalty trends for the twenty-first century. Purpose – As loyalty marketing programs have reached a state of maturity, the aim of this paper is to outline the key loyalty-marketing trends for the twenty-first century that can serve as guideposts as marketers create, expand and revamp their loyalty and customer relationship management (CRM) strategies.
Design/methodology/approach – The paper uses data and statistics from numerous loyalty-marketing programs to support its conclusions. Findings – Five key loyalty-marketing trends are identified and explored in detail: ubiquity; technology enables but imagination wins; coalition lite; customer analytics; and the Wow! Factor Practical implications – The challenge for marketers is to reinvigorate the market with new strategies, tactics, and technologies backed by imagination, innovation and sound program design. Originality/value – Provides a view point based on the authors' opinion or interpretation of the key loyalty-marketing trends for the twenty-first century.
File:Maslow's hierarchy of needs.png. Futebol: história, técnica e treino de goleiro - Rogério da Cunha Voser, Marcos Giovani Vieira Guimarães, Everton Rodrigues Ribeiro.
Maslows-pyramid-of-needs.gif (530×518) Serials Solutions 360LINK. P-87.pdf. The Basics of Social Research - Earl R. Babbie. Poli.haifa.ac.il/~acohen/docs/42.pdf. Www.ead.fea.usp.br/semead/13semead/resultado/trabalhosPDF/607.pdf. Social media will kill off armchair sports fans: study. Play The Social Content Marketing Game To Win Visibility, Leads And Sales [INFOGRAPHIC] How People Spend Their Time Online. Have you ever wondered what a normal Internet user do? How do people spend their time online. What are the most popular Internet activities. What are the most visited websites?
Or on What websites People Spend most of their time. Our Infographic ” How People Spend their Time Online” will help you in finding answers to all such questions. Infographic by- GO-Gulf To Publish this Image on your Blog or Website . <a href=" src=" alt="How People Spend Their Time Online " width="580" /></a><br /><strong>Infographic by- <a href=" Did you Know Global Online Population of 2,095,006,005 equals 30% of World’s Population. Global Time Spent Online Per Month is 35,000,000,000 hours (35 Billion) which is equivalent to 3,995,444 years US Internet user on average spends 32 hours on internet per month.
Content-marketing-game.jpg (930×2103) Why Social Media Is Far More Important Than You Think. The growth of social media as an influencing factor in our lives is truly breathtaking. 91% of American adults who are online use social media[4]. Nearly a quarter of the total time spent online is on social networks[3]. There are now over 800 million Facebook users in the world, with more than 200 million joining in 2011 alone[2]. Nearly 40% of those 800 million log in every single day.
It is not just Facebook that’s growing either – Twitter is adding half a million users on a daily basis[1], and there is a new kid on the block that has managed to attract over 90 million users in just over half a year. Why Is This Relevant To Me? It is relevant to you because you own a brand. Whether you like it or not, social media is here to stay. And social media doesn’t want to ignore you.
You may be shrugging your shoulders at this point. The True Value Of Social Media Users When it comes to the internet, a social media consumer is the best type of consumer. Even on the beach, apparently. Interaction. A conceptual approach to classifying sports fans. [Jump to content] Your account: Welcome: Guest Browse Emerald Insight: Resource areas: Home > Journal of Services Marketing > Volume 13 issue 6 > A conceptual approach to classifying sports fans Journal of Services Marketing Online from: 1987 Subject Area: Marketing Content: Latest Issue | Latest Issue RSS | Previous Issues Options: To add Favourites and Table of Contents Alerts please take a Emerald profile A conceptual approach to classifying sports fans Fulltext Options: Login Existing customers: loginto access this document Help Purchase Downloadable; Printable; OwnedHTML, PDF (114kb) Rent Recommend to your librarian Complete and print this form to request this document from your librarian Marked list Bookmark & share Reprints & permissions Request About Emerald Policies & Information Emerald Websites © Emerald Group Publishing Limited ..
Factors leading to group identification: A field study of winners and losers - Fisher - 1998 - Psychology and Marketing. Options for accessing this content: Type your institution's name in the box below. If your institution is a Wiley customer, it will appear in the list of suggested institutions and you will be able to log in to access content. Some users may also log in directly via OpenAthens. Please note that there are currently a number of duplicate entries in the list of institutions. Registered Users please login: Access your saved publications, articles and searchesManage your email alerts, orders and subscriptionsChange your contact information, including your password Please register to: Save publications, articles and searchesGet email alertsGet all the benefits mentioned below! Register now >
11833. Diginole.lib.fsu.edu/cgi/viewcontent.cgi?article=1022&context=etd. 13.pdf. Untitled. Research Methodology: Methods and Techniques - Dr C R Kothari. Summated Rating Scale Construction: An Introduction - Paul E. Spector. Likert Scaling. « PreviousHomeNext » Like Thurstone or Guttman Scaling, Likert Scaling is a unidimensional scaling method.
Here, I'll explain the basic steps in developing a Likert or "Summative" scale. Defining the Focus. As in all scaling methods, the first step is to define what it is you are trying to measure. Because this is a unidimensional scaling method, it is assumed that the concept you want to measure is one-dimensional in nature. You might operationalize the definition as an instruction to the people who are going to create or generate the initial set of candidate items for your scale. Generating the Items. next, you have to create the set of potential scale items. Rating the Items. . = strongly unfavorable to the concept = somewhat unfavorable to the concept = undecided = somewhat favorable to the concept = strongly favorable to the concept Selecting the Items.
Administering the Scale. . = strongly disagree = disagree = undecided = agree = strongly agree Copyright �2006, William M.K. Rebranding: What, When and Why | Branding & Internet Marketing Blog. Brandperiscope | Feb 08, 2011 | Comments 3 Rebranding A colleague of mine is on the board of a company that is considering a “rebranding” effort. He was not sure if it would be a worthwhile exercise and asked me to share with him: a) what is “rebranding” and b) when is it appropriate? Here are my thoughts: 1) What is rebranding? Simply put, re-branding is changing or updating your image in the marketplace. This can include a straight forward re-freshing of the brand or a complete brand overhaul. Brand strategy – reaching out to new segments/markets; launching new offeringsBrand positioning – re-focusing on what you stand for, why you are relevant, what compels people to select youBrand design – brand mark (logo), website, collateralBrand messaging – clarifying the critical few messages that resonate with the market and make you stand outCompany website – today, the #1 face to the market is the website; does it speak to the target?
2) When is re-branding appropriate? Do you need to rebrand your business? | Strategy and planning | Small Business Update. No business today can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace? Sookie Shuen explains how to decide if your business needs a rebrand. This article was published in Small Business Update – Issue 102, June 2012. Small Business Update from BHP Information Solutions is the monthly magazine for people running their own business.
How much could your company benefit from a timely rebranding exercise? The important factors to consider when assessing the value of a rebrand include: equity measurement market differentiation and accessibility brand awareness, relevance and vitality consumer personality, preference, usage, associations, and emotional connectivity If your company can improve its relationship to its customer base in any or all of these key areas, you may want to think seriously about rebranding. 1. Your brand is the public face of your business. 2. 3. 4. Disclaimer. Brand Implementation News and Resources: 10 Essential Tips to Implementing Your Brand. 10 Essential Tips to Implementing Your Brand Successfully10 Essential Tips to Implementing Your Brand Successfully Whether launching a new brand or rebranding an existing one, brand implementation is one of the toughest exercises a company can go through.
The challenge is that this is not a daily process, so most companies don’t have much experience with or knowledge about it. Here are VIM Group's pointers on what to look out for. 1. A badly managed brand implementation is like a bottomless money pit. Before you start, an analysis of the visual, organizational, and financial impacts of the implementation is essential. 2. Given the scale of work, it is necessary to prioritize where and how efforts should be concentrated in order to ensure individual business units know exactly how to approach rebranding. 3. 4. As a result it receives the most attention from senior management despite the fact that the real challenge, and cost, comes down to implementation. 5. 6. 7. 8. 9. 10. v1.1.indd. Waterford United | Football Club. History | Football Association of Ireland Official Website. FAI publish 'Grow Your Club' guide | Airtricity League - Real Football, Real Fans.
The FAI has published a âGrow your Clubâ guide designed to help Airtricity League clubs market themselves to their communities. Download Grow Your Club Document 9.36 Mb Touching on a wide range of issues, such as marketing, community work, communications and customer service, the Grow Your Club guide is a âhow toâ guide for Airtricity League clubs looking to expand their off-field operations. The guide suggests a number of initiatives to help raise the profile of Airtricity League clubs, both locally and nationally. The guide draws heavily on the experience of the Club Promotion Officer programme and lists successful initiatives clubs have rolled-out in order to increase attendance at matches.
Airtricity League Director Fran Gavin says the Grow Your Club guide should provoke debate and discussion at clubs across the Airtricity League. Fans with comments or suggestions on the Grow Your Club guide should email noel.mooney@fai.ieThis email address is being protected from spambots. Harps Sep 2011: Our History With Harps | Waterford United. By Brian Kennedy (first published in the September 2011 Finn Harps match programme) For many Blues fans, Finn Park is the holy grail of travels each season. A 400-plus mile round journey will test the absolute limit of a true fan’s dedication – especially if you’ve been there once already this season and seen your side lose. Finn Park has been the home of the men from Ballybofey for over 50 years now.
One of few teams to have spent over half a century at the same ground, Finn Harps were founded in 1954 but only entered the League of Ireland in 1969. In Donegal circles, Harps’ first game is the stuff of legend. “I vividly remember after being beaten 10-2 we were told by all the press that we wouldn’t last a season. As it turns out Patsy McGowan and the boys did just fine. McGowan had brought the club their first piece of silverware via the Dublin City Cup in 1971/72 but added to it in 1974 by winning the FAI Cup that season.
TRAVELS WITH THE BLUES. Www.playerhistory.com.