Notes.unwieldy. Value Proposition. Powerful Value Propositions. Topic: Powerful Value Propositions: How to Optimize this Critical Marketing Element – and Lift Your Results Do you think your value proposition is powerful?
Would your prospects agree? Most of the time, when we ask companies about their value proposition, we hear a description of their business model. But that’s not what most customers care about. Customers not only want to know “What’s in it for me?”