generations
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February 24, 2010 Generations, like people, have personalities, and Millennials -- the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium -- have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change. They are more ethnically and racially diverse than older adults.
The Millennials: Confident. Connected. Open to Change. - Pew Research Center
By Eric Hoover Kids these days. Just look at them. They've got those headphones in their ears and a gadget in every hand. They speak in tongues and text in code.
The Millennial Muddle: How Stereotyping Students Became an Industry - Student Affairs - The Chronicle of Higher Education
Can I have your half-attention, please?
I’m sitting in the back row of a darkened lecture hall at the University of British Columbia. Nearly half of the 200 students have their laptops open, giving off a piercing blue-white glow that reminds me of driving at night. A girl directly in front of me is toggling between two chat windows, a website of song lyrics, email, her Facebook profile, and, every now and then, her lecture notes. It’s hard to concentrate.
Media millenium babies The controversial television channel BabyFirst TV for babies between 6 months and 3 years which started in the US in 2004 has recently been launched in France. Their website claims the following: “It’s Not Traditional TV - It’s a Brand New Educational Tool: BabyFirst transforms traditional TV into an interactive and educational tool that relies on the television as a medium to deliver high-quality programming and an engaging experience for both baby and parents. BabyFirst can enrich the connection between parents and baby and give them new opportunities for learning and playing together.” BabyFirstTV is not the first of its kind neither is it alone in an ever burgeoning market of multimedia for babies, with the first TV show started for babies"Teletubbies" in Britain a decade ago, and Baby Einstein, which sells DVDs for children as young as 1 month.
Centre for Educational Research and Innovation (CERI) - The New Millenium Learners Blog
FUTURE GENERATIONS THINKING
While futures studies is many things: forecasting, social foresight, transformative politics, and utopian imaging, future generations thinking or ‘studies’ is more concerned with the survival of people and nature through deep time. Future generations thinking can be characterized by the following: [i] (1) Commitment to the family (going far beyond the nuclear family to the extended family to the planetary family) as a basic, non-negotiable unit of analysis. (2) An expansion of the notion of being, to include all sentient beings —plants and animals.
Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity. Two key drivers are fueling the FLAWSOME trend:
November 2007 | GENERATION Z, ECO-FATIGUE, BLANDTASTIC, PETS PASSE, TURQUOISE TRIUMPH
Nicole Mirabile, who is just 15 years old, has a clear vision of her future, and it doesn't involve a boss. The prospect of working at a Fortune 500 company – and landing the sort of well-paying job that Americans once regarded as the benchmark of success – holds zero allure for her. "It would be hard compromising with a lot of different people whom I might clash with," she speculates. Mirabile, a sophomore at North Quincy High School, would be far happier running her own company. "I have the time, I have the brains, I have the patience to do it, and I am not going to give up if I fail once," she vows.