The Marcom Avenue
A 360- degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI drove performance metrics.
The Beginner’s Guide to Best Crisis Management Strategy. Is this the time of curators or an influencer? 6 Stages of Content that Marketer Should Know About. How to Leverage Snapchat for Promoting your Business? Leveraging the Power of Medium.com to Promote your Business. How you can leverage Digital Paid Advertising to Boost Your Sales? Marketing and promotion are the two important aspects of a business’s success.
You might have an exceptional product or service to give out to the customers, but without showcasing it you will not be able to create a handsome customer base for your product. Advertisements are not more restricted to only the static pictures on billboards and newspapers. They can now be customized to appeal to the target audience on a much more personal level, targeting their location and their specific likes and dislikes. COVID-19: How Brands are Utilising Instagram During the Worst Pandemic Situation?
As the coronavirus pandemic spreads in different parts of the world, affecting millions, many countries have gone under a major lockdown to prevent the further spread of the disease.
As the Governments of every country have asked its people to stay home, adopt the strategies of self-isolation and social distancing, the only way left out to communicate with people is through social media platforms around us. Social media platforms are leaving no stone unturned to keep people informed about the outbreak, symptoms, number of cases, treatment, safety measures and helpline numbers. They are developing the best possible brand communication strategies to spread some positivity and correct information amongst the community.
Instagram Marketing: The Coolest Guide to Promote Your Business in 2020. Authentic content, influencers, creativity, video, stories and a shopping hub.
Imagining what these are? Well, these were the Instagram marketing trends in 2019. The platform enabled users to create interactive and fresh content using innovative tools. In 2020, we are looking at Instagram continuing its transformation into both an e-commerce platform and a long-form video platform. As Instagram accounts for 1 Billion+ active accounts worldwide, brands can tap the platform’s global audience to grow their customer base. Social Storytelling: Brands Engaging Customers across Social Media Platforms. The popularity of social media has grown significantly over the past few years.
According to the Statista, Social media usage in 2018 was estimated at 2.65 bn people and the number is projected to rise to almost 3.1 bn people by 2021. Marketers also noticed the surge of 400% in the views of branded video content This clearly explains why many marketers and businesses have decided to dive into video storytelling to get their message across to their audiences. By implementing the right strategies, top digital marketing agencies in Gurgaon can help you reap the benefits of sharing online videos. How to take your Content Development to the Next Level? Building Your Brand through E-Mail Marketing: A Must-Follow Guide. Top 5 PR Campaigns to Inspire Your Next PR Campaign. Sometimes, a press release about your company’s new launch or stories that you were hoping to get picked up in coverage, fail to grab media attention.
Media houses are in real hunger of juicy stories and marketing campaigns that stand the brand out. As the competition of branding has been rising, it has been important for every brand to adopt a PR pitch that helps them stand out in the market and creates a hype. Some of the best PR agencies in Gurgaon will create a remarkable PR strategy for your brand and help you meet your goals. To save you time, we have compiled a list of some of the best examples of PR plays which will help you in creating the out-of-the-box campaigns: Lyft And Netflix: Strange Mode When Stranger Things 2 was released, it created an unprecedented amount of hype on the first day of its release. How a Digital PR agency can help in Developing an Effective PR Campaign Strategy? A well-planned PR campaign can have a long-lasting impact on your brand reputation and image.
Be it a product launch or a fundraiser event to create brand awareness, an effective PR campaign is necessary to create a positive relationship between your company and the public. Your brand communication strategy depends on the digital PR agency you hire. Top Digital Marketing Campaigns & Strategies in 2020. A brand today is built not just by offline marketing but also through the modern and heterogeneous online marketing tools and techniques.
Digital marketing is always a preferred option where the online platform is exhausted in every possible way so that your brand reaches maximum audience and your sales improves. It is favourable, as whatever you spend can be traced back to its sources unlike the offline measures where even one penny once lost, becomes untraceable. To master this useful tool, following guidelines are to be majorly followed: Identify: Identify your target audience, your goals and the strategies needed to reach those goals.Evaluate Channels and Use of Right Technology: Once you have determined your goals, study and seek out the best digital marketing channels and technology to incorporate your strategies and plan.Track: Track the response to your plans and further improve your strategies as needed.
How to Boost Your E-commerce Business through Digital Marketing? Nowadays, digital marketing has penetrated in every field.
One of the main reasons is that businesses are evolving with the latest marketing trends. As the consumer behaviour evolves by every minute, digital marketing is the only mechanism through which businesses can adapt to these changes. There are some of the best digital marketing agencies in Gurgaon that have helped people to establish their own eCommerce business.
Nowadays, it has become very difficult to convince the buyer to buy the product as there are so many substitutes available in the market. Today, we will share with you some strategies that will help you attract business in the eCommerce world: The Beginner's Guide to Best Crisis Management Strategy. As there are a lot of different situations which can cause great damage to your company no matter your industry, size or resources, it is important to be prepared for these unplanned events by implementing the best PR crisis management plan and ensuring that you have the right people by your side to help you manage and work through the crisis.
So what do you do? You immediately pull breaks and apply strategies to manage the crisis! A Business Crisis is an event or a series of events that cause a major disturbance for a business. It has the potential to threaten the success and health of a company by tarnishing its reputation, damaging its business operations, negatively impacting its finances, or harming its employees. How to Leverage Snapchat for Promoting Your Business? Snapchat is one of the most favourite/used social media platforms among the millennials.
Users on Snapchat tend to upload or chat via snaps. The number of snaps created goes up to 3 billion snaps daily. Leveraging the Power of Medium.com to Promote Your Business. As the era of commercial selling begins, businesses are leaving no stone unturned to do their best to set a benchmark. Conversations about your business on a trusted platform is as essential as designing your brand’s logo. It is an undeniable fact that Medium.com is an unbeatable platform for an equipped business promotion. Unlike other blogging platforms, Medium serves as the perfect platform for displaying your brand and raising the voice. Some of the best branding agencies in Gurgaon are using this platform to promote businesses. You must be thinking about how to use Medium.com for your marketing?
How to take your Content Development to next level. Companies across the world are making an impact in the remotest corners of the world just with the help of digital marketing. Promoting a good product or service was difficult 15 years ago, but in this age of digital marketing, tables have turned completely. One of the main aspects of digital marketing is creative content development. Even some of the best digital marketing agencies in Gurgaon thrive to deliver content that may create ripples in the market. 5 essential components for successful Pay Per Click(PPC) marketing strategy. How to Build a Strong SEO Strategy in 2020? Why Invest in BTL Advertising Activities for Brand Promotion?
Building your Brand through Email Marketing: A Must Follow Guide. In the marketing world, there are numerous ways to communicate with the customer base about your brand, but email marketing is one of the most iconic ways. E-mails have taken over the concept of sending personal and professional messages to communicate effectively and immediately. According to a research, the average number of emails sent and received daily in the world has crossed 269 billion. These statistics are enough to tell you the potential of an email. With a right email marketing strategy, brands can not only boost interaction amongst the right set of target audience but also, they can improve their chances of converting potential TG into a customer.
There are some of the best email marketing companies in Delhi which offer well-researched email marketing strategies to help you attract a large customer base. How to Build a Strong SEO Strategy in 2020? As the last year of the decade begins, marketers have started planning their content marketing strategy for the year 2020.
Marketers aim at appearing in higher search rankings in 2020. Many businesses are struggling to maintain their position in the leagues. Why Invest in BTL Advertising Activities for Brand Promotion? Marketing being a diversified sector coherently demands various activities that help you achieve the desired goals. As time changes, people find new ways of dealing with the problems, so is with the marketing trends and strategies. Gone are the ways when only traditional marketing activities were responsible for generating leads. Some of the best branding agencies in Gurgaon have been doing it actively for the brands to provide customers with a more personal touch.
All You Need To Know About E-commerce Marketing. E-commerce marketing is the act of driving awareness and action towards a business that sells its product or service electronically. There is no doubt that E-commerce is one of the competitive industries on the internet. All you Need to Know about E-commerce Marketing in 2020. Unleashing the Power of Content Intelligence to Develop Better Customer Experience (CX)
6 effective ways to use video in your email marketing. Brand Communication Strategies by The Marcom Avenue. Unleashing the Content Intelligence to Develop Better Customer Experience. As the prices of products or services are increasing day by day, customers are demanding more value from brands during their journey. Why You Should Invest in Customized Web Design? Your company or brand is one of a kind – So should your website be. It is said that the first impression is the last impression, and this is true in today’s time even more with every present online.
How to Hire the right PR Agency. How to Leverage Digital Marketing to Promote Mobile Application. Today, there are over 2.8 million and 2.2 million apps available to choose from on Google Play Store and Apple App Store respectively. Mobile applications were invented to help users interact seamlessly, improve their processes and increase the level of accessibility for brands to its customers.
Since then, it has been seen that many businesses have gained more traffic on their mobile applications as compared to their website. Leveraging Micro-Moments to Capture the Audience for your Brand. Remember the time you pick up your smartphone for ordering food while saying “Let’s Order Food Online” or saying “I need those now” while checking Amazon. There are also chances that you might have heard but not paid that much attention to these phrases.
Nowadays customers are making a decision quicker than ever. Google defines these immediate decision-making moments of a customer as Micro-Moments. This is the time when customers need a brand most. Exploring the best TikTok Marketing Strategies: A Guide For Beginners. How To Make The Content Marketing Hierarchy of Needs Work For Your Brand. Today, brands are struggling to establish their brand identity and feel lost in the clutter of information. Why You Should Invest in Customised Web Designing? Leveraging Instagram for your Business: Know How to Attract Customers. Instagram Tips from Social Media Marketing Agency. Top 3 content marketing mistakes every startup should avoid. How To Hire The Right PR Agency. 5 Reasons Why Content Writing is an Important Part of Marketing. 4 Tips to Improve your Brand Communication Strategy.
Being a brand name that resonates with its customers is not an overnight achievement. TikTok Marketing Tips & How Brands are Using it? How to Leverage Digital Marketing to Promote Mobile Application? 6 Instagram Tips for Small Businesses in 2020. 4 mindset shifts needed for a successful Social Media Marketing. 5 Components of Successful Pay Per Click (PPC) Marketing. 4 Facebook Marketing Trends You Need to Know in 2020.
4 tricks to create and encourage User generated content. 4 Mindset Shifts Needed for a Successful Social Media Marketing. Leveraging Micro-Moments to Capture the Audience for your Brand. Top 3 Content Marketing Mistakes Every Startup Should Avoid. Top 3 habits for successful Social Media Managers in 2020 - 4 Tricks to Create and Encourage User-Generated Content. 6 Effective Ways to Use Video in Your Email Marketing - 5 Social Media Marketing Trends to be followed in 2020. 6 Instagram tips for small businesses in 2020. How to Hire the right PR agency? 5 Reasons Why Content Writing is an Important Part of Marketing. 4 Tips To Improve Your Brand Communication Strategy. 6 Instagram Tips for Small Businesses in 2020.
Tips from a social media agency in Gurgaon - 5 Social Media Trends to be followed in 2020. 5 Social Media Psychology Studies that will make your Marketing Smarter. How social media marketing helps in reviving the brand? 6 Tips for improving Online Reputation Management (ORM) Use 5 Usability principles to make visitors stick to your website - Use 5 Usability principles to make visitors stick to your website. 6 Instagram Tips for Small Businesses in 2020. 4 Mindset Shifts Needed for a Successful Social Media Marketing. 4 Facebook Marketing Trends You Need to Know in 2020. Top 6 PR Tactics That Will Ensure Sales and Growth On Social Media. Using User-Generated Content to Increase Brand Loyalty. 6 Ways Realtors can Use Digital Marketing to Boost Sales - Why Visuals Are the Most Powerful Way to Sell Anything? 6 Stages of Content that Marketer Should Know About. 6 Effective Ways to Use Video in Your Email Marketing.
4 Tricks to Create and Encourage User-Generated Content. Introductory Video. 4 Ways Influencers Can Build Brand Awareness - And Why They Work - 6 Types of Visual Content to Include in Your Content Marketing Strategy - 5 Unwritten Rules of Social Media Marketing to look for in 2020 - Top 15 TikTok Trends To Know in 2020. COVID-19 Pandemic Impact on Media Consumption: 5 Trends to Notice. How to Build a Strong SEO Strategy in 2020.
Top 3 habits for successful Social Media Managers in 2020. 5 Social Media Marketing Trends to be followed in 2020. 5 Social Media Psychology Studies that will make your Marketing Smarter. 6 Tips for improving Online Reputation Management (ORM) Nykaa: Revolutionising the Online Beauty Industry with Persuasive Marketing Tactics. Digital Transformation for Effective Integrated Marketing: Need of the Hour. How Medical Community is Influencing the Masses During the Pandemic? All You Need To Know About E-commerce Marketing in 2020. All you Need to Know about E commerce Marketing in 2020. Reach out to your audience with the right social media marketing strategies from The Marcom Avenue. Animated Video Production Agency in India.
Digital Transformation for Effective Integrated Marketing: Need of the Hour. What Should You Consider while Creating TikTok Ads During the COVID-19 Pandemic?