Things well done (and the smartest Lt Gov candidate ever) 1,000 True Fans - Further Readings Necessary. I remember my first business plan. Well, to be honest, it wasn’t much of a business plan, because in 1995, I knew next to nothing about ‘business’. After reading an article about how critical it was to have one, I put pen to paper and jotted down some notes to myself. And then, I plugged numbers into a template. For “Desired number of prospects or subscribers” I put “75,000″. Under “Target number of customers” I wrote “25,000″. Remember, this was way back when email was killer.
Every week, I would mail out a newsletter. This was while I was a resident in cardiac surgery. What happened on those occasions was my first real-life example of having “raving fans”. I’d get a flurry of emails asking whether I was ok, why my newsletter was late, if they were still on the list, and when they could expect to hear from me next. And each time, I noticed the same familiar names in my inbox. My first raving fans! Who Is a True Fan? I hardly ever visit TMZ.com, the celebrity gossip news site. Be Remarkable. 1,000 True Fans. [Translations: Chinese, French, German, Hebrew, Italian, Japanese, Portuguese, Romanian, Spanish] The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers.
Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches. But the long tail is a decidedly mixed blessing for creators. Individual artists, producers, inventors and makers are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Other than aim for a blockbuster hit, what can an artist do to escape the long tail? One solution is to find 1,000 True Fans.
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living. A few caveats. Updates:
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