Lección de marketing guerrillero a lo Heineken. Grocery Store Musical. Campaña "Regala Memoria" Improv Everywhere. Food Court Musical. Heineken Shows How Guerrilla Marketing Is Done [VIDEO] Beware. This Heineken guerrilla marketing video you’re about to catch is definitely more mind blowing than the ones we have blogged about. The video captured the essence of this amazing campaign held on the same date and time of a UEFA Champions League clash between AC Milan and Real Madrid on 21 October 2009.
Instead of catching the epic clash of titans soccer match, more than a thousand folks were literally forced to go to a musical concert instead. I’ll let the video explain the rest. Amazing ROI With creativity, the marketing impact was so much greater. . - 1136 victims attended - 1.5 million watched live from Sky Sports - 10 million saw the news on the day after - 5 million million unique visitors in 2 weeks after event - Huge amount of buzz on social media and blogs How much did Heineken spend on this campaign?
Most importantly, this campaign has brought across what the Heineken brand is all about: It is “made to entertain.” Via [cnet]