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Lección de marketing guerrillero a lo Heineken. Grocery Store Musical. Campaña "Regala Memoria" Improv Everywhere. Food Court Musical. Heineken Shows How Guerrilla Marketing Is Done [VIDEO] Beware.

Heineken Shows How Guerrilla Marketing Is Done [VIDEO]

This Heineken guerrilla marketing video you’re about to catch is definitely more mind blowing than the ones we have blogged about. The video captured the essence of this amazing campaign held on the same date and time of a UEFA Champions League clash between AC Milan and Real Madrid on 21 October 2009. Instead of catching the epic clash of titans soccer match, more than a thousand folks were literally forced to go to a musical concert instead. I’ll let the video explain the rest.