The Attention Economy: An Overview - ReadWriteWeb. Written by Alex Iskold and edited by Richard MacManus It is no secret that we live in an information overload age. The explosion of new types of information online is a double-edged sword. We both enjoy and drown in news, blogs, podcasts, photos, videos and cool MySpace pages. And the problem is only going to get worse, as more and more people discover the new web. Consider the two charts below, illustrating the growth of the Blogosphere at large and also in number of posts published by tech news blog TechCrunch: Because of this information explosion, we no longer read - we skim.
Economics of Attention Things get more interesting when we realize that our attention crisis is not only our problem. When information is abundant, the false positives are very costly - they are basically deal breakers. Attention Economy Concepts The basic ideas behind the Attention Economy are simple. It is important to realize that the key ingredient in the attention game is relevancy. AttentionTrust. TradeDoubler - Performance-based Digital Marketing. Google publica qué comisión aplica por la publicidad AdSense. Clever Uses of Stickers in Advertising. Creative uses of stickers in advertising campaigns by various companies. Food Tray Sticker Fun stickers were placed on meal trays on-board selected Malaysia Airlines flights making the captive audience “feel” their next holiday. [link] Lay’s Ceiling Stickers Passersby in Chicago’s Jackson Tunnel were greeted with an overhead installation of potatoes breaking through the ceiling tiles, along with a clever message: “Our potatoes are grown closer than you may think.”
[link] Surfboard Sticker Cool surfboard shaped floor stickers were placed on moving walkways to promote Demolicion extreme sport magazine. Ski Lift Floor Sticker While people were waiting for boarding, clever floor stickers gave them an impression of what their next vacation could be like. Sumo Wrestler Sticker Life-sized stickers of a sumo wrestler were placed on doors in Bangkok to demonstrate that Meiji milk makes you stronger. Glow in the Dark Stickers Beer Door Handle Sticker Apple Store Window Sticker Anti Smoking Stickers.
Publicidad Argentina, Noticias de publicidad marketing, promociones, publicidad argentinas. Why Advertising Is Failing On The Internet. Editor’s note: The following is a guest post by Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania. In it, he argues that the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,” he writes. The views he expresses are his own, and we present them here to foster debate. (Obviously, we hope there is a place for advertising on the Internet since it pays our bills). 1. The expected drop in internet advertising revenues this year was neither unpredictable nor unpredicted, nor was it caused solely by the general recession and the decline in retail sales.
Pushing a message at a potential customer when it has not been requested and when the consumer is in the midst of something else on the net, will fail as a major revenue source for most internet sites. 2. 3. Consumers do not trust advertising. 4. OK, guys.