L'entrepreneuriat web
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Entrepreneurship
Customer lifetime value
In marketing , customer lifetime value (CLV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.
Everyone talks about customer lifetime value, but few have actually calculated it. The process is not that difficult. When you finish this article, you will be an expert. In the first place, what is lifetime value? It is the expected profit that you will realize from sales to a particular customer in the future. Although it builds on past customer history, LTV is all about the future.
How to Compute Your Customer Lifetime Value
Allez, ça fait bien un mois ou deux que je n’ai pas tapé sur l’un de mes clous préférés : les métriques, les chiffres, le reporting , et tout et tout. La dernière fois, c’était avec un tableau pour suivre ses avancées en tant que startup , de manière chiffrée, sur tout un tas de métriques.
I love metrics !
Outils web