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7 Ways to Inspire Trust from Ecommerce Customers - Cyber Cerebs. Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone.

7 Ways to Inspire Trust from Ecommerce Customers - Cyber Cerebs

There are still plenty of consumers out there who aren’t comfy passing along financial information, no matter how secure the transactions get. One small slip, and you could turn them off of shopping with you for good. So, how can you get your visitors to trust you enough to convert to customers? Here are some tips to help. 4 Genius Tactics for Increasing Ecommerce Sales - Cyber Cerebs. Nothing about running an ecommerce website is straightforward and easy.

4 Genius Tactics for Increasing Ecommerce Sales - Cyber Cerebs

The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. This is how even the most basic ecommerce site should run. For those that really want to increase sales through the use of psychology and maybe even a little wheedling, there are some other tactics you can adopt. A/B Testing Absolutely every aspect of your site could be tested for improvement, including images, headlines, product descriptions, and even the overall design. The Non-Designer's Guide to Creating Better Blog Graphics - Cyber Cerebs. Blog Graphics You may not be a designer by trade, but as a content marketer, it’s your job to make sure you’re creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals.

The Non-Designer's Guide to Creating Better Blog Graphics - Cyber Cerebs

Adding images to your blog posts is one of the most important ways to get more readers, subscribers, and leads out of the content you spend so much time creating. After all, did you know that articles with images get 94% more total views than articles without images? The 20 Best Sites for Wasting Time on the Internet - Cyber Cerebs. There’s a lot of content out there about productivity — everything from hacks to shortcuts to tips and tricks for how to get more done in less time.

The 20 Best Sites for Wasting Time on the Internet - Cyber Cerebs

It’s all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that’ll block out any and all distractions. But what about those times when you just want to surf the internet aimlessly? Hey, no one can be totally productive all the time. In fact, studies have shown that taking deliberate breaks after periods of work is better for productivity.

The question is, how do you spend those breaks? We have a few better ideas. 1) WaitButWhy WaitButWhy is one of my favorite places to spend time on the internet. His articles are always fascinating, in-depth, and really well written. My favorite posts of his include “Everything You Don’t Know About Tipping,” “The Great Perils of Social Interaction,” and “Your Life in Week” (which has some awesome graphics in it, by the way). 3) Mental Floss 4) xkcd.

8 Creative Ways to Enhance Your Content Marketing With Visuals - Cyber Cerebs. Content Marketing With Visuals On the web, there are few things more discouraging than a big block of text.

8 Creative Ways to Enhance Your Content Marketing With Visuals - Cyber Cerebs

5 Easy Ways to Help Reduce Your Website’s Page Loading Speed - Cyber Cerebs. Website’s Page Loading Speed The adage “patience is a virtue” doesn’t apply online.

5 Easy Ways to Help Reduce Your Website’s Page Loading Speed - Cyber Cerebs

Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm. 13 Businesses With Brilliant Global Marketing Strategies - Cyber Cerebs. Marketing Strategies Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers.

13 Businesses With Brilliant Global Marketing Strategies - Cyber Cerebs

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. To give you an idea of what a great global marketing strategy looks like, we’ve compiled a list of brands that totally “get it.” Download more examples of awesome marketing and advertising campaigns here. 12 Truly Inspiring Company Vision and Mission Statement Examples. Company Vision and Mission Where does customer loyalty come from?

12 Truly Inspiring Company Vision and Mission Statement Examples

Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Often, the reason we stay loyal to brands is because of their set of values. 5 things great coaches and leaders do - HIT Tennis Academy. They don’t hear but listen:

5 things great coaches and leaders do - HIT Tennis Academy

How to Staff Your Content Marketing Team. Content Marketing Team – Look at your screen right now.

How to Staff Your Content Marketing Team

You probably have multiple tabs open, emails flooding your inbox, LinkedIn and Twitter updates constantly appearing, and you’re reading this post. The internet is a crowded, cluttered space — and somehow your content marketing needs to make an impact. The trouble is, many marketing teams don’t have a definition of “impact.” They struggle to find and track the value of content marketing for their organization. They might even be unclear on what their content is supposed to do in the first place.

Ecommerce Website Design for Different Buying Styles - Cyber Cerebs. Website Design Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? With so many different shopping styles and personalities out there, you can be sure your simplified design leaves a chunk of buyers out in the cold.

Cybercerebs. 8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix 'Em) - Cyber Cerebs. We’ve all been there. You click on a blog post about marketing tips … or the latest attempts to colonize Mars (whatever strikes your interest). You skim the article for a few seconds, and then you click that back arrow so fast, it’s like you were never there. “Not slogging through that one,” you think to yourself. What is it about some blog posts that makes us not want to read them? Sometimes, the post just isn’t giving us the information we’re looking for. The State of Freelance Writing: Data on Pay, Bylines & Quality Content - Cyber Cerebs. Writing blog posts and other content takes time — time you and your team might not feel like you have to spare.

And yet, you keep reading that companies regularly publishing quality content to their blogs are reaping the biggest rewards in terms of traffic and leads. Better yet for those companies, those results continue to pay out over time thanks to search engines. Decentralized Content Marketing: The Latest Trend We Need to Face - Cyber Cerebs. In the beginning, there were blogs. Ok, that’s not entirely accurate. In the beginning there was the printing press. Then about 500 years passed and there were blogs … but let’s cut to the recent stuff, shall we? The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog.

When companies, organizations, and individuals began to blog, the whole structure of power regarding how information gets distributed began to shift from a centralized channel — largely established media companies — to something that resembled more of a meritocracy. Create good content and people will come — it was the golden rule that introduced a whole new type of marketing. And so marketing strategies changed.

The goal of all of this? 6 Customer Care Channels Your Ecommerce Company Needs - Cyber Cerebs. Think for just a moment. If your customers needed to reach you right this minute regarding a problem with a product or service they purchased, would they be able to? It may seem unreasonable to provide 24/7 access to your company for customer support, but as consumers experience more and more instant gratification, they come to expect it. 15 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers) - Cyber Cerebs. 5 Small Tweaks to Help You Generate More Leads - Cyber Cerebs.

97% of marketers see the opportunity that content marketing presents, according to a recent survey. Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities - Cyber Cerebs. Are you a jack of all inbound trades or a master of one? If you’re looking for a new gig, recent research shows that you may be better off as the former. According to a new study by Fractl and Moz, there’s an increasing demand for marketers with a varied skill set. The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. Want People to Forward Your Emails? Try These 4 Data-Backed Tips - Cyber Cerebs.

Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. Professional Tennis Training for ATP and WTA. Psychology of Ecommerce Sales: Motivating with Uncertainty - Cyber Cerebs. Remember that old game show, Let’s Make a Deal? Contestants were given the choice between a prize they could see—such as $1,000 right here, right now—and a prize they couldn’t.