STATISTICS - U.S. Census, etc. Watch The Full Program. They spend their days sifting through reams of market research data.
They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market?
And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth? The Top 50 Social Entrepreneurship Blogs to Watch in 2011. If green is the new black then social entrepreneurship is the hottest rising trend, but it is a trend that seems here to stay.
Indeed, the realization that making a profit can also have a positive impact on the communities in which businesses operate is solidifying in the marketplace. As consumers become more socially and green-aware, there is increasing demand for products and services that respect the environments and people around us all.
How can your business realize financial success while also doing good and giving back? Home. EJSMITHDESIGN.COM –