STATISTICS - U.S. Census, etc. Watch The Full Program | Merchants Of Cool | FRONTLINE. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the "next big thing" that will snare the attention of their prey--a market segment worth an estimated $150 billion a year. They are the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America. But are they simply reflecting teen desires or have they begun to manufacture those desires in a bid to secure this lucrative market? And have they gone too far in their attempts to reach the hearts--and wallets--of America's youth? FRONTLINE correspondent Douglas Rushkoff examines the tactics, techniques, and cultural ramifications of these marketing moguls in "The Merchants of Cool.
" Teenagers are the hottest consumer demographic in America. But marketing to teens isn't as easy as it sounds. Take MTV. But also very lucrative. The Top 50 Social Entrepreneurship Blogs to Watch in 2011. If green is the new black then social entrepreneurship is the hottest rising trend, but it is a trend that seems here to stay. Indeed, the realization that making a profit can also have a positive impact on the communities in which businesses operate is solidifying in the marketplace. As consumers become more socially and green-aware, there is increasing demand for products and services that respect the environments and people around us all.
How can your business realize financial success while also doing good and giving back? Check out these Top 50 Social Entrepreneurship Blogs to Watch in 2011 and learn from some of the best! You can see last year’s list here. Graham Hill, TreeHugger 1) Tree TreeHugger is one of the leading media outlets dedicated to driving sustainability mainstream. 4) MicroC MicroCapital seeks to provide candid information on microfinance with the goal of encouraging rational growth of the industry.
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