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How Inactivity Changes the Brain - NYTimes.com. Eye Tracking 101: How Your Eyes Move on a Website. Putting together a great looking website is a great start, but it is just a start. True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization. Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes. While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do. Eye Tracking 101 About Kathryn Aragon. A Year of TrackMaven Design | TrackMaven's Competitive Intelligence Blog. A little over a year ago, I joined TrackMaven as employee number four and designer number one. My year has been filled with two website redesigns, marketing collateral of all sorts, a one-day conference’s brand and collateral, more email templates than I can recall, several new features to the TrackMaven platform, art-direction for our upcoming explainer video, project management in the development of certain features, and even some embarrassing voice overs.

I’m still designer number one but 2014 has a lot in store for our design “team” so I wanted to take a moment to look back over the last year and recap some of the important things I’ve learned. One of the benefits, but also challenges, of being the only designer is having the ability to touch literally every piece of the brand. The fonts, the colors, the logo, the icons, what radius for the round corners, what font do we use for a particular call to action? I learned that a brand is a living creature, much like Maven! 5 Principles of Highly Effective Content. Share There is a ton of content out there—and it can get pretty chaotic. Large companies, on average, have approximately 39 Twitter accounts, 32 separate blogs, 30 Facebook accounts, and 29 LinkedIn accounts.

But let’s face it: a lot of this content is pretty useless. Why? Because publishing sloppy content is a lot easier than publishing quality content. And the not-so-secret reality is that sloppy content can destroy marketing efforts. If you’re not providing the right information in a clear, consistent, and entertaining way, you run the risk of losing potential customers for good. So what’s a content-challenged company to do? 1. Before you begin producing content, identify what you’re trying to say. Clear content is trustworthy. If you want to be clear, keep it simple. 2. Remember when “surfing the web” was a thing? Figure out what your audience needs, then give them content that will satisfy that need.

Let’s say you want to build a deck. Image credit: Lowes.com 3. 4. 5. New Tab. 16 Scientifically-Backed Ways To Boost Your Happiness Almost Instantly (INFOGRAPHIC) Whether you have five minutes to relax or a year to focus on building lasting habits, here are 16 scientifically-backed ways to boost your happiness levels. Go for a run. Physical activity boosts the brain’s release of endorphins, feel-good neurotransmitters that can improve mood and well-being. Pray. Spirituality and religious involvement is linked with greater well-being and happiness, according to a review of more than 300 studies on the connection between spirituality and health, while prayer is thought to relieve stress. Laugh. In addition to relieving stress, laughter can boost mood and reduce symptoms of anxiety and depression.

Go for a stroll in the park. Perform an act of kindness. Listen to happy music. Walk tall. Meditate. Keep a gratitude journal. Go on vacation. Play with a puppy. Take a nap. Enjoy a nice cup of tea. Volunteer. Have sex. Think of happy times. 2014 Marketing Trends You Probably Haven't Heard.