5 Reasons Mobile Is the Future of Sustainable Development. Social media and technology hold a unique position when it comes to shaping sustainable solutions for the future or our planet.
At the core of many of these possibilities for change are mobile phones. There are now 6.2 billion mobile phone subscriptions held by 4.2 billion mobile subscribers around the world — and that number is only increasing. By 2017, Ericsson forecasts 9 billion mobile subscriptions. As mobile continues its rapid run toward global adoption, more people will access the Internet solely through mobile devices. Mobile phones are even replacing paper money, helping to provide a check on authority and improving rural health standards.
This week, government and thought leaders are convening in Rio de Janeiro to discuss the future of sustainable development. Mobile phones are at the heart of many of these solutions. 1. “Mobile phones in the health space feels like the Internet and ecommerce in 1994 and 1995,” says Paul Ellingstad, HP’s director of global heath. 2. 3.
Facebook: See? We told you social advertising works. If there’s one question on which much of Facebook’s $60-billion market valuation hangs, it is whether the kind of “social advertising” the giant network offers to brands actually works or not — in other words, whether having fans and social discussion around a product translates into actual measurable sales.
Facebook has now released some actual data from comScore that it says proves the value of building up a fan base on its platform, since doing so appears to increase the likelihood that a user will buy something later. But will the research convince advertisers to devote more time and money to Facebook’s social campaigns? And if so, how much of that will benefit Facebook directly? The comScore study, which is called “The Power of Like 2: How Social Marketing Works,” (PDF download available here) is the second in a series the web-analytics firm has done with Facebook.
Fans of a brand buy more, and so do their friends Facebook display ads work too, says comScore. New Tab. By Sarah Lacy On June 8, 2012 I just fell in love.
I’m so in love, that I don’t even care that I’m about to write a post about RebelMouse, a site that the rest of the blog world wrote about two days ago. (Note to Gmail: Please route anything from Paul Berry to the Priority Inbox from now on.) I must have seen forty pitches of companies who promise to make sense of all of your social feeds. I feel like we had at least two a year at each Disrupt. Are they trying to solve a huge problem? Do any of them solve it? RebelMouse takes a very New York approach, which is to say it’s rooted in what works about media. Paul Berry was the CTO of The Huffington Post, and for those of us who wrestle with sub-par technology products to showcase our words, he’s sort of a big deal. RebelMouse is his attempt to bring the magic he built for HuffPo to everyone. “People would always say to me, ‘Help me do this,’” he says.
We’re only in step one of RebelMouse now, and it’s still by invite only. Baseball game.