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Although the number of online buyers is increasing, web buyers still prefer to shop in traditional offline stores, according to a new study from Forrester Research Inc. During a three-month period last year, web buyers spent on average $511 at retail stores, compared with $313 spent online, according to the study. In addition, two-thirds of online buyers ranked retail stores as their preferred shopping channel, outpacing the 31% who turn first to the web for shopping needs. 54% of web buyers make purchases at a retail store at least weekly, while only 16% buy over the web on a weekly basis. Online consumers also expect to find more bargain-basement prices online than in stores, despite multi-channel retailers’ efforts to become channel-agnostic with their pricing strategies, Forrester says in the study, “Retail Channel Surfers Prefer to Buy Offline,” by Forrester analysts Carrie Johnson and Peter Hult.
Jean Claude Aubry débute sa carrière dans le monde de la coiffure de manière classique : apprentissage, obtention du brevet professionnel et quête de perfectionnement. 1967 Il accède au poste de gérant technique 1969 Jean Claude Aubry ouvre son premier salon et rencontre un succès commercial immédiat. Visionnaire, il entrevoit la possibilité toute nouvelle de diffuser ses compétences de manière plus large. Son objectif : offrir à un public toujours plus important, et sans discrimination aucune, la possibilité d'accéder à des prestations de très haute qualité, à des prix abordables. De cette volonté naît le Code d'Honneur . L'artisan devient ainsi le propriétaire de plusieurs salons filiales, puis développe un important réseau de franchises.
