LUXURYCULTURE.COM - Sharing the Art of Living Well. InternetRetailer.com - Daily News for Thursday, January 10, 2008. Although the number of online buyers is increasing, web buyers still prefer to shop in traditional offline stores, according to a new study from Forrester Research Inc. During a three-month period last year, web buyers spent on average $511 at retail stores, compared with $313 spent online, according to the study. In addition, two-thirds of online buyers ranked retail stores as their preferred shopping channel, outpacing the 31% who turn first to the web for shopping needs. 54% of web buyers make purchases at a retail store at least weekly, while only 16% buy over the web on a weekly basis.
Online consumers also expect to find more bargain-basement prices online than in stores, despite multi-channel retailers’ efforts to become channel-agnostic with their pricing strategies, Forrester says in the study, “Retail Channel Surfers Prefer to Buy Offline,” by Forrester analysts Carrie Johnson and Peter Hult. But the study also provides encouraging insights for e-retailers. Chic Dressing .com. Un homme : Jean Claude Aubry, créateur des marques Jean Claude A. Hermes.com. BCBGMAXAZRIA - SPRING 2007. FIA-NET.com - Espace Marchands. ETAM - -