Social Media Marketing in 2013. Takes Flight in 2013 by TwinEngine 1 Social Media Marketing becomes a key initiative 2 Marketing turns upside down - consumers become the marketers 3 Social influence moves beyond 'like' to incentive driven recommendations 4 Marketing grows enterprise wide and can no longer sustain being a 'department' 5 Discounts and giveaways will incentivize sharing of branding content 6 Social impacts business infrastructures - siloed communication systems are challenged 7 Social channels integrate and align 8 The Social Media Manager role emerges 9 Media spend shifts from display to paid and sponsored content 10 Social gaming will go mainstream and begin to be cross-platform 11 The dawn of social TV - where viewers comment and share during air time 12 Social Commerce - Rapid growth with NFC technologies in smart phones 13 SEO - less focus on tricks and more on good online marketing 14 Rise of Augmented Reality - visualization over data f Gifts will transform Facebook.
T The newsroom of the future in YouTube p. How to Increase Your Google+ Followers. Bloggers and marketers are always aiming to weave magic by placing their brand in front of as many people as possible without having to show up. That is why I like video marketing and blogging because after you have recorded or written it and then uploaded it, your presence whether it is on video or in the written word continues to be read or viewed while you sleep all around this social and intriguing web world.
The online videos educate while you snooze and the blog articles inform while you nap… that is what I call efficiency and leverage! Social Networks such as Facebook and the fast rising Google+ (which is projected to reach 20 million users by this weekend) provide platforms to leverage your content and spread your brand. How to Make your Ideas and Content Spread I added the Facebook social plugin to my blog a few months ago and it created a significant increase to the number of Facebook likes (or fans) for my Facebook ‘page’.
Add People to Google+ While you Sleep Step 1. Step 2. 5 Key Strategies For Implementing Social Media For Small Business. I have looked recently at how some of the top 100 and the top 500 of corporate America are using Social Media, so this study by business.com is valuable as it takes a close look at the use of social media by small business (those with less than 100 employees). The 1,711 small business decision makers surveyed all use at least one social media resource for business-relevant information. The overall average number of social media resources used by participants in this study is 5.9. This does not mean that the average North American small business decision maker uses nearly six different social media resources to get the information they need to do their jobs on a day-to-day basis.
It does, however, suggest that small business decision makers who DO turn to social media resources for business information use, on average, nearly six different sources. Among small business decision makers using social media for business information, the most frequently used resources were 398inShare. Social Media's Importance in the Marketing Mix [Infographic] | Celsius. 15621929928433939_p0wMWvAz.jpg (Obrazek JPEG, 554x2372 pikseli) - Skala (27%) 20 Reasons to Switch to Google+ [INFOGRAPHIC] Thinking of truly embracing Google+ as your go-to social network of choice? The folks at Infographic Labs have put together a compelling infographic as to why the Google service is worth your time. From seamless integration with Google services such as Gmail, Google Docs and Picasa to better game integration, video chat Google Hangouts with friends and easy privacy setting enabling, Infographic Labs makes a good case for Google+.
SEE ALSO: Google+ Local Unlocks the Power of Zagat But what do all of these compelling features really mean if your friends and family aren't already on the site? Google+'s network of 100 million users still has a long way to go to build up its community to rival Facebook's 800 million member base. The infographic also highlights other interesting Google+ stats, including that nearly 70% of its users are male.
Have you made the switch to Google+? Image via Infographic Labs. 5 Pinterest Knockoffs To Keep Your Eye On. Currently the third most popular social network behind Facebook and Twitter, Pinterest has taken the world by storm. With a simple “virtual” pinboard concept, Pinterest is easy to use, and as you will see, easy to imitate. They say imitation is the sincerest form of flattery, but some “similar” sites have taken imitation to new heights, leaving users wondering where Pinterest ends and the “knockoff” site begins. So sit back and enjoy our commentary of some of these “other” pinboard sites that are trying to make it in the social world by leveraging Pinterest’s business model. 1.
Gentlemint – Known as the Pinterest for men, Gentlemint was launched in January 2012 after a 12-hour “hack day” by co-founders Glen Stansberry and Brian McKinney. The concept behind the venture was to build a “manly social site.” 2. 3. 4. 5. So there you have it: five Pinterest knockoffs that are leveraging the pinboard concept with zero shame, or are trying to put a slightly different spin on it. Simple Guide To Branding Your Small Business. When starting your own business, you are faced with the mammoth task of trying to brand yourself so new customers can find you in the easiest possible way. Branding has become a super important subject on the Internet lately, and much of that is thanks to social media.
It allows us to reach far more customers than what we would have otherwise had access to if we never used the Internet at all. Social media has played a vital role in many business success stories in the last 5-10 years, and it’s not about to stop any time soon. For a new small business, it’s important to embrace this medium and try to optimize its potential. But how do you do that? In an attempt to help you, I have found a simple guide that might send you off in the right direction. I wish I could tell you that I had a step-by-step tutorial on how to succeed with your branding, but no such thing exists. Of course, there are a lot of pointers to be considered and utilized when you set out to brand your small business. Top Social Marketing Lessons from Leaders in Sports, Retail, and Services (Infographic) In our latest marketing white paper, Social Success Stories: Marketing Lessons from Industry Leaders, we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success.
We reviewed their social presence and analyzed the content strategies used by social marketing leaders such as Converse, Whole Foods, NBA, ESPN, Farmers Insurance, and American Express, on the two most popular social networks, Facebook and Twitter. We left no strategy unturned – and we shared the answers to the following questions: What do these successful brands post? How often? What kind of imagery supports their brand? What content makes their audience tune in and take action? This infographic distills some of the best practices to help quickly jumpstart your marketing campaigns.
For the full set of strategic lessons, be sure to download the free paper. We want to hear from you! 54_pearls_of_marketing_wisdom.pdf (Obiekt application/pdf)