Your Logo Is Not Your Brand. Cognitive Dissonance: How Contradictory Ideas Affect Design | Va. One hot summer’s day a Fox was strolling through an orchard till he came to a bunch of Grapes just ripening on a vine which had been trained over a lofty branch. “Just the things to quench my thirst,” quoth he. Drawing back a few paces, he took a run and a jump, and just missed the bunch. Turning round again with a One, Two, Three, he jumped up, but with no greater success.
Again and again he tried after the tempting morsel, but at last had to give it up, and walked away with his nose in the air, saying: “I am sure they are sour.It is easy to despise what you cannot get. —The Fox and the Grapes (Aesop’s Fables) The above story is an example of cognitive dissonance. In this case the desire for the grapes and the inability to fulfill that desire causes conflict in the fox. This simple principle impacts design and marketing and it’s important to understand what it is and how people alleviate cognitive dissonance when confronted with it. What is Cognitive Dissonance? Design Marketing Summary. Plain. Cognitive Dissonance: How Contradictory Ideas Affect Design | Va. One hot summer’s day a Fox was strolling through an orchard till he came to a bunch of Grapes just ripening on a vine which had been trained over a lofty branch. “Just the things to quench my thirst,” quoth he. Drawing back a few paces, he took a run and a jump, and just missed the bunch.
Turning round again with a One, Two, Three, he jumped up, but with no greater success. Again and again he tried after the tempting morsel, but at last had to give it up, and walked away with his nose in the air, saying: “I am sure they are sour.It is easy to despise what you cannot get. —The Fox and the Grapes (Aesop’s Fables) The above story is an example of cognitive dissonance. This simple principle impacts design and marketing and it’s important to understand what it is and how people alleviate cognitive dissonance when confronted with it. Psychology and sociology impact both design and marketing. What is Cognitive Dissonance? It is not a perfect and has its strengths and weaknesses. Design Marketing. Useful (Offline) Utensils and Toolkits for Designers | Tools. Most web designers start new projects on their computer. There are hundreds of tools out there for creating wireframes, mockups, prototypes, and doing various other planning activities on your computer or online.
But there are also tons of offline, paper-based tools that can speed up your development and design process. Designers who start their planning offline often just use blank or graph paper and start from scratch. Why start completely from scratch when you can use one of these pre-made guides to save time and better direct your creative energies? Below we’ve compiled a great list of free, downloadable tools, as well as a collection of notepads and other products you can purchase for offline planning and design. Here are more useful designers toolkits articles you might want to check out: Downloads The tools below are all available for free download. Paper Browser A simple, printable browser window for wireframing. MBTI Sketching Paper for Ideation Concept7 Sketching Paper Sketchboards. The Framing Effect: Influence Your Audience By Setting The Conte. Is the glass half full or half empty? How does seeing it one way frame everything else you later decide about both glass and water?
Would seeing it the other way change your view? Imagine you and I are walking across the desert with a single canteen. You’re thirsty and ask me how much water we have left. I look and tell you not to worry, we have plenty. The canteen is half full. In either case there was exactly the same amount of water in the canteen, however my reaction and determination of how much water is in the canteen frames the situation. The Framing Effect The framing effect is the idea that manipulating the way information is presented can influence and alter decision making and judgement about that information. Framing is used exceedingly often in politics. The context in which information is delivered shapes assumptions and perceptions about that information. People reach conclusions based on the framework within which a situation is presented. The Expectation Effect Summary. How to seek inspiration from Leonardo da Vinci. How to seek inspiration from Leonardo da Vinci Posted by Richie on Monday, June 7, 2010 · 57 Comments Who do you look for inspiration in your daily life?
Who influences your work and your profession the most? Who is the front runner in being your role model? Think of all your greatest heroes and heroines. For a few of us, it maybe our parents, but most of the times, we seek inspiration from the greatest people who have ever lived. It’s quite evident that we underestimate ourselves and our true potential. Most of us assert the fact that creativity is fixed at birth and only those who are born with it are able to pursue it in the right manner, whereas the rest of us who pick the art of understanding design via schooling and appropriate courses and sometimes self-learned, cannot reach the levels of creativity achievable by the former. The human brain is certainly the most complex system in the entire world. Leonardo da Vinci was a man of multiple dimensions of talents. 1) Curiosità. Graphic Design Theory: 50 Resources and Articles.
As designers, we often focus on the practical aspects of design above all else. We focus on what works, with little regard for why it works. And in our day-to-day work, that outlook serves us well. It lets us get our work done in an efficient, professional manner, and generally nets good results. But spending some time on the theory behind the graphic design principles we use every day can expand our design horizons. It can open up new avenues of creativity and experimentation that can lead our designs from just good, to fantastic. On that note, below are 50 excellent resources and articles that discuss graphic design theory, including layout, color theory, and typography. Feel free to share additional resources and articles in the comments. General Design Theory There are a lot of general design theories and principles out there that apply to all forms of design, whether in digital or print mediums.
Graphic Design Theory? How Good is Good? Can Graphic Design Make You Cry? Color Theory.