Your full-service content marketing agency that will takes care of your marketing needs so that you can concentrate on managing & growing your business.
Ranking Higher: 5 Effective Ways to Find and Implement Niche Keywords. Integrate a keyword research tool If you’re not using a keyword research tool, then you’re just playing the guessing game, and chances are that your guesses are wrong.
This will invariably lead to subpar performance and will fail to rank you higher in the relevant search engines, so you shouldn’t leave such an important element of your digital presence to chance. Now, there are many popular keyword tools out there, and many of them are free to use, however, you need to choose the best one for your needs. Most keyword tools will display a basic list of relevant search terms, one that’s not broad enough to provide you with all of the phrases you could use in your copy. No, you need a whole host of niche keywords that you weren’t able to come up with on your own, so be sure to test out several tools to see how they compare, and choose the one that delivers the biggest number of keywords while preserving keywords quality.
Leading Marketers Share Their Favorite Takeaway from Content Marketing World 2019. CEO | Express Writers CMWorld ’19 was so good, it’s hard to pick one takeaway!
I would have to say my one favorite takeaway if narrowed down, would have to be Joe Pulizzi’s 5th law from his MKTG 2030 keynote, covering the 7 Laws of Content Marketing. Law #5 was the law of the content one-night stand. “How do you marry your customer,” Joe said, “versus leaving them feeling like they’ve had a one-night stand? Leave notes. CEO | Express Writers. 5 Tried and Tested Tactics for Retaining Customers. 3.
Regularly Ask for Customer Feedback To retain your customers, you first need to learn more about their preferences, expectations, problems, and frustrations. This is why you need to collect their feedback regularly: Ask online customers for post-purchase feedback. The Next Step to Your Successful E-Commerce Business. A short while ago, we published the post, “E-commerce Marketing: Build a Successful E-commerce Business Using Social Media.”
If you’ve been applying those tips, you’ve already an improvement in traffic. Would you like to know how to rev up sales even more? In this post, we’re going to approach marketing with an oldie but goodie – email marketing. We’ve got an information-packed infographic, created by the team at EveryCloud that will give you a great grounding in email marketing and some excellent tips to improve open and CTR rates. For now, though, we want to focus on just one of the tips on the list – segmenting your email list.
Ten things you should know before digging into Instagram Marketing. Instagram was launched in 2010, and since then, it has taken the social media world by storm.
A regular user of Instagram may have intimately experienced the growth of this social media platform from a simple photo-sharing app to one of the most prominent social media platform. Since Instagram has grown into a powerful platform and now it is more than just a photo-sharing app. E-commerce Marketing: Build a Successful E-commerce Business Using Social Media. There are a variety of ways for business owners and social media managers to drive traffic towards their brand.
No matter what products or services you are offering, it’s still important that you have a better grasp of how social media works and how to take advantage of it. 1. Position Yourself Uniquely. 5 Tips for Better SEO Agency-Client Relationship. The number of website owners allocating their resources to search engine optimization is growing at an astonishing pace.
For example, look at the B2B sector, where 45% of enterprise-level companies spend more than $20,000 on SEO. Parallel with this trend, the number of SEO agencies is also growing. To attract new SEO clients and retain them in such a competitive SEO landscape, SEO companies need to focus on bringing value to their target audience and improving client relationships. Here are a few tips that may help you. 12 Tips for Writing Brand Content for Social Media. Millions of people spend time every day on social networks.
They use them to have fun and chat. For an entrepreneur, a social network is an effective advertising platform, which is at least short-sighted to be neglected. Presence in social networks helps to better know your target audience and build strong relationships with customers. Content marketing is the best way to get tons of traffic to your websites or sales pages for free. Content includes information in any form that you convey to your audience.
A blog with great business-related articles;public and social media groups;audio podcasts;videos. These things are very different from each other, but there is one big similarity. 1. Content Marketing World 2016: 43 Experts Share Their Top Takeaways. "My key takeaway is that content is everywhere and more brands are producing more and more of it...
But that doesn't mean the right people are seeing or engaging with your branded content. In fact, Beckon just released a report saying that only 5% of enterprise content is engaged with. Meaning 95% of the stuff created out there isn't hitting the mark. Having said that, don't be afraid to put paid amplification behind your best content. One of the things my agency has been so successful at has been at amplifying our client'scontent that is working, to the exact targeted audience that needs to see it. How to Create a Storyline for Your Business with Kyle Gray. Why Should Your Business Incorporate Storytelling?
For as long as there’s been a common language, there have been stories. They’re integral to the human condition. Strategies For Creating Incredibly Popular Blog Posts. How to Achieve the Money-Making Mindset with Monica Shah. Why Do So Many People Struggle with Money? When you’re growing up, the two biggest taboos in conversation are sex and money. You’re disincentivized from asking your parents how much money they make or how much the car costs. As this tends to happen with childhood habits, this mindset leaks into adulthood. Once you become an entrepreneur, however, everything changes. Generate And Capture Blog Post Ideas. 5 Copywriting Mistakes That Cost Your Business Cash: #1 Not Knowing The Product. 5 Copywriting Mistakes That Cost Your Business Cash: #2 Not Knowing the Target Market. 5 Copywriting Mistakes That Cost Your Business Cash: #3 Words Missing the Mark. 5 Copywriting Mistakes That Cost Your Business Cash: #4 No Social Proof and #5 Call To Action.
Finding the Best Influencers for Your Brand. What Are the Unique Benefits of Influencer Marketing? Whereas influencer marketing began as high-level, celebrity word-of-mouth, it’s now more wide-reaching. Anyone can be an influencer if they have enough followers on Instagram, Snapchat, or Twitter. It could even be someone in the local community. With that in mind, influencer marketing offers some unique benefits that aren’t available elsewhere, such as precision marketing. How To Drive Measurable Results For Advertisers Through Promotions. Make Sales With Great Content. 10 Quick Ways To Increase Your Business Website Conversion Rate. If web traffic is important, the conversion rate is even more so. Every business owner should strive to increase the number of conversions on their business website, whether it is an online retail store or a company site.
But contrary to popular belief, increasing the conversion rate does not require as much time and effort. Here are ten quick ways to increase your business website conversion rate. 1. Increase Trust Unsurprisingly, there is a direct correlation between trust and conversion rates. How to Read Facebook Posts. How to Use Hootsuite to Maximize Your Twitter Success. Making Print Your Competitive Advantage for Online Marketing. How to Expand Reach and Grow Profits with Reader’s Choice Ballots. Exclusive Interview With Joe Pulizzi: Founder Of CMI On The State Of Content Marketing. Trustworthy Websites: 3 Secrets To Building A Legit Site.
Getting the Most From Your Homepage with Chris Dayley. What Should the Content on Your Homepage Look Like? When it comes to content, Chris believes in quality over quantity. It doesn’t matter how many images and fancy text you throw at people, if it’s not engaging, people won’t care. What kind of content your homepage has—and how much—is going to depend entirely on your unique audience. Some homepages only need one video, while others need three. Some need a lot of text and no images, while others need a lot of images and very little text. 4 Link Building Strategies that Still Work. As Google changes its preferences through its algorithm, brands and businesses follow suit. SEO has always been an essential segment of any digital marketing strategy, and as such, it continues to occupy every marketer’s mind today, as well. If Google likes you, your audience will have a better chance of finding your website, your social networks will bloom, and your brand will be all the rage.
However, some of the finest SEO practices have been embraced, rejected, refined, and replaced time and time again, so many businesses struggle in their attempt to choose the right ones for their brand. Some, on the other hand, persevere no matter the digital climate. 11 Proven Tips on How to Use Reddit for Your eCommerce Business. Before getting to the meat, let us just make a quick recap. Reddit 101. How To Use SEO Tactics To Make Your YouTube Video Go Viral. Keyword Research: Picking the Perfect Keywords to Maximize SEO. What Makes A Great Content Marketing Company? Keyword Brainstorming For SEO. The Best Piece Of Marketing Advice Ever Given To Me. The very best piece of advice that I have gotten during my career in marketing has been to always keep learning and never, ever think you know it all. I can’t credit this advice to one person, because I’ve heard it from so many great people. Instead, I’ll talk about some of the amazing people that I continue to learn from every day.
I still remember back when I was 24 years old and doing fairly well in my sales career, and literally saying, “I think I am in the top 5% of sales people in the country.” I am a little embarrassed to admit this, but it was where my head was at the time. The State Of Content Marketing: An Interview With Joe Pulizzi. How to Use Twellow to Boost Your Twitter Success. How to Use Hootsuite to Maximize Your Twitter Success. 6 Digital Ad Sales Strategies To Increase Online Revenue. Sales Training: Understanding The Professional Buyer’s Process. New Opportunities in Facebook's Latest Features. Some people view Facebook as the big bad giant, but as Jon and I discussed, if you pay attention, Facebook really does cater to the user experience- and what the user wants, the user eventually gets. As marketers, we must pay attention, and subscribe to the latest Facebook suggestions. If not, we will fall behind those who do. 4 Qualities of Successful Entrepreneurs.
Passion. How to Begin your Content Marketing Strategy. Marcus shared the story of his first company, Riverpools and Spas. He saved the company from going under by applying content marketing strategies. The Best New Types of Content for your Marketing Strategy. I asked Gini what she thought about how a sales team can us this for bigger ticket items and she loved these ideas and mentioned how a sales team can send a google cardboard to their top prospects (you can buy these for $20). Trends in Content Marketing you Need to Know. For instance, if you are in publishing about mechanical engineering, you need to develop content for mechanical engineers, and not plant mangers and CFOs. Best Practices for Targeting with Website Custom Audiences. Ways to Boost Your Ranking with On-Page SEO.
We kicked off our conversation with Spencer giving listeners some basic definitions: On-page SEO-What goes in the on-page bucket is anything that would be on the page, in the HTML code, on the render page- anything that affects the page in question. Daily Habits That Lead To Twitter Success. Five Elements to Consider For Successful Content Marketing. The Future of Digital is Print. Sales Training: How To Qualify Sales Leads. The Most Common Facebook Advertising Mistakes. In this podcast, we talked about some of the mistakes Jon himself made early on- like not concentrating enough on the design of his posts and ads, not spending enough or appropriately, and not integrating email collection with his strategy. Luckily, we also went over what he did to correct these mistakes, and Jon shared some great ideas that any small or start up business can incorporate.
How To Overcome Marketing Challenges. How to Add Video Into Your Company Culture. Time to Give Your Business a Lift and Hire a PPC Marketing Agency. How to Personalize Your Content Marketing Plan. How to Enhance Your Facebook Business Page. What an Email Marketing Agency Does for Your Business. How to Maintain a Better Work-Life Balance. Are Buyer Personas Important for Content Marketing? What Will Be the Future of Content Marketing? The Importance of Link Building in a Website. Buyer Persona Built. Now What? Buyer Persona Built. Now What? Buyer Persona Built. Now What? Being Objective in Journalism.
Is There a Right Way to Build Links? How to Overcome Ad Blocking. Why You Really Need Content Marketing and Influencer Marketing. Sales Enablement for B2B Marketers. Best Ways to Improve Your Digital and Social Presence. Magnificent Marketing Wins Top Agency Award. 7 Ways to Host the Perfect Live Event. New Basics of Content Marketing. How to Add Video Into Your Company Culture. Time to Give Your Business a Lift and Hire a PPC Marketing Agency. How to Personalize Your Content Marketing Plan. Experiential Experiences Done Right. The 5 Pillars of Growing and Scaling Your Business on LinkedIn with Chaz Horn. Proven SEO Tactics that will Give your Startup a Boost. How to Enhance Your Facebook Business Page. What an Email Marketing Agency Does for Your Business.
How to Use Social Customer Service to Improve Your Business. The Texas 3 Step: How to Create a Marketing Plan with Focus & Southern Heart. Local SEO Tactics & Strategies to Increase Traffic. What You Need to Know About Non-Paid Content Promotion Strategies. The Wonders of Facebook Marketing. The Power of Sales and Social Media. The Making of a Successful Partnership. 3 Components of Scaling Your Business in a Non-Douchey Way with Dennis Yu. Significance of Email Service. Content Marketing: An Opportunity to Set Your Company Apart. Personalized Content Can Help Your Sales Team Win More Deals.
A Magnificent Prediction for 2019: 56 Experts Share Insights for Marketing This Year. How to Use the Facebook Attribution Tool with Jon Loomer. Facebook Marketing Services. Media Marketing Issues and Trends. How to Nail It with Your Content. 6 Best Content Marketing Strategies to Grow Your Business. Building Brands and Relationships with Hailey Friedman.