SOCIAL MEDIA ARTICLES
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Hitha Prabhakar is a retail industry expert and principal of The Style File Group, a retail consulting firm based in New York City. She has also written about fashion for Forbes.com, Time magazine, People magazine, People.com, ELLE India, Metro Newspapers, and is a contributor on CNBC. Follow her on Twitter at @hithaprabhakar or @stylefilemedia .
Fashion Industry & Social Media
Marketing to Women
Brette Borow is the President and Founder of Girls Guide To , the “ladies only” guide to life, and spends most of her days engaging with the community’s over 140,000 members . There are over 56 million women using Facebook in the United States, and for marketers this means one very important thing –- if you have a brand, product or company that targets women, Facebook is the place to be. Unfortunately, unless you’re a brand that every woman knows or loves, then just being on Facebook is not enough.
Why don’t businesses copy the best community building tactics? You’ve probably been invited to a Facebook group named “ I bet i can find 10m people who hate the BNP ”...or something similar. One person sets up the group. They invite everyone they know, who join and invite everyone they know. It gets popular, quick. Why don’t businesses copy such tactics?
Facebook Branding
How e.l.f. Became a Social Media Giant
Few brands have had as singular a focus on social media as e.l.f., a cosmetics line that does zero in the way of traditional advertising yet has strong working relationships with about 500 bloggers. As the CMO for e.l.f. (the acronym stands for Eyes Lips Face), Ted Rubin is known for his active use of Twitter (where he has 20,000 followers) and his responsiveness. Rubin, a former protege of Seth Godin, says he responds to every tweet he gets. The social media outreach, along with distribution at Target, a recession-friendly price of $1 per item and a positive review in O: The Oprah Magazine two years ago have helped e.l.f. build a strong brand on the cheap. Brandweek spoke with Rubin about his thoughts on traditional advertising, social media and why larger brands like Coca-Cola can benefit from e.l.f'.'Social Media Strategies
Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary. “The low cost of social media can lull marketers into improvising solutions,” said Paul Verna, eMarketer senior analyst and author of the Insight Brief “Five Reasons Why Marketers Need to Have a Social Media Strategy.” “But taking account of the time spent debating, formulating, managing and executing social media campaigns—not to mention creating content—makes it clear that money is at stake and a well-thought-out plan is needed,” Mr.
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