Fashion Industry & Social Media. Hitha Prabhakar is a retail industry expert and principal of The Style File Group, a retail consulting firm based in New York City. She has also written about fashion for Forbes.com, Time magazine, People magazine, People.com, ELLE India, Metro Newspapers, and is a contributor on CNBC. Follow her on Twitter at @hithaprabhakar or @stylefilemedia. What’s the hottest trend in fashion right now? Social media of course.
As part of fashion week prep on Wednesday, I decided to do a quick search for #nyfw (New York Fashion Week, going on right now in New York) on Twitter. What was most shocking wasn’t the sheer volume of people talking about the week-long event, but the actual people who were participating in the conversation. Social Success “People want to feel connected,” says Kelly Cutrone, owner of People’s Revolution and executive producer of reality TV series on Bravo Kell on Earth. In the past six months, the amount of fashion insiders embracing social media has skyrocketed. Wesley R. Marketing to Women. Brette Borow is the President and Founder of Girls Guide To, the "ladies only" guide to life, and spends most of her days engaging with the community's over 140,000 members. There are over 56 million women using Facebook in the United States, and for marketers this means one very important thing –- if you have a brand, product or company that targets women, Facebook is the place to be.
Unfortunately, unless you’re a brand that every woman knows or loves, then just being on Facebook is not enough. Facebook has done a great job of giving marketers a powerful tool with its Pages product, but like most things in life, it comes down to execution. To help, here is a list of 10 tips for marketing to women on Facebook. 1. The first thing I tell marketers, whether it’s a Fortune 500 company or a friend launching an online jewelry site, is to remember that women are bombarded by marketing messages all day, every day. 2. So quality rises to the top, but what does that mean? 3. 4. 5. 6. 7. 8. 9. 10. Facebook Branding. How e.l.f. Became a Social Media Giant. Few brands have had as singular a focus on social media as e.l.f., a cosmetics line that does zero in the way of traditional advertising yet has strong working relationships with about 500 bloggers. As the CMO for e.l.f. (the acronym stands for Eyes Lips Face), Ted Rubin is known for his active use of Twitter (where he has 20,000 followers) and his responsiveness.
Rubin, a former protege of Seth Godin, says he responds to every tweet he gets. The social media outreach, along with distribution at Target, a recession-friendly price of $1 per item and a positive review in O: The Oprah Magazine two years ago have helped e.l.f. build a strong brand on the cheap. Brandweek spoke with Rubin about his thoughts on traditional advertising, social media and why larger brands like Coca-Cola can benefit from e.l.f'.'s strategy. Excerpts from the interview appear below: Brandweek: Your philosophy is not to spend any money on traditional media, right? Continue to next page → Future of Web Design London 17th - 19th May 2010 | Schedule. MASHABLE.