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Pawan Deshpande, CEO of Hivefire, tells WebProNews that inbound marketing all starts with content. Creating content can be a challenge from blogs, press releases and podcasts, but that’s where content curation comes in. Deshpande says Content curation is the process of identifying, organizing and sharing relevant content on a specific topic or issue. Identify third- party content from blogs, social media, news articles about the specific topic or issue. You want to find the most relevant content, than organize it and share it. Deshpande talks about his content curation platfrom Curata , a B2B online marketing and content curation solution.
Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations . From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator. The five recommendations are below.
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Like e-mail in the ‘90s and the web at the dawn of the new millennium, artists and organizations—as a matter of business—have had to adapt to these new modes of communication and integrate these tools into their operations. Web 2.0 and social platforms like Digg and Delicious, YouTube, Flickr, and Facebook have pushed the electronic envelope even further up the learning curve. Along comes Twitter, and the real-time revolution is on—just as mobile technologies have gone viral. The speed of new development presents challenges—for technologists and luddites alike. But whether you’re a traditionalist or a ‘new mediaist,’  future audiences are growing up with these technologies,  and eventually, the arts, like every living thing, must adapt or die.
There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers.
I don’t think any of us could have predicted how integral Facebook, Twitter, blogs, Digg or other social media sites would be for a company’s marketing strategy. As a former employee of a high-tech startup, I’m always in awe of the creativity that forward-thinking young entrepreneurs pour into new ventures. And because I’m a small business owner, I’m always interested in learning about new companies that could affect how I market my business. A great way to keep up with everything is through TechCrunch . Last month, they hosted their second TechCrunch Disrupt conference in San Francisco.
Brain-picker, noun: one who gathers information from another’s mind. It’s also a fitting digital alias for Maria Popova. Through her wildly popular blog and twitter feed, Maria curates and disseminates “eclectic interestingness from culture’s collective brain.”
I keep hearing people throw around the word “curation” at various conferences, most recently at SXSW. The thing is most of the time when I dig into what they are saying they usually have no clue about what curation really is or how it could be applied to the real-time world. So, over the past few months I’ve been talking to tons of entrepreneurs about the tools that curators actually need and I’ve identified seven things. First, who does curation? Bloggers, of course, but blogging is curation for Web 1.0.
Today, Twitter's Evan Williams hosted his first Q&A with users since stepping aside as CEO of the company and anointing former COO Dick Costolo as the new boss .
What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide in the coming months and years a new, tremendously valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme. Photo credit: Luna Vandoorne Vallejo