[FR] guide de bonnes pratiques des Médias Sociaux. Burson-Marsteller Global Social Media Check-Up 2012. Walmart More Likely Than Target To Ignore You On Facebook: Study. If you want to use Facebook to rant about a bad customer experience, you'll be better served complaining on Target's wall than Walmart's. Target is more likely to pay attention to customers on social media than Walmart, Costco and other retailers, according to a new study conducted by New York University and Conversocial, a social customer service company. For the survey, roughly 600 American were asked to rate their satisfaction with the way in which 38 different brands handled social media interactions. Subway received the highest approval rating in the dining category, topping McDonalds, Starbucks, 7-Eleven and Burger King, while JCPenny beat out Nordstorm and other apparel competitors.
Respondents generally preferred their interactions with department stores and dining businesses to those with banks and telecom companies. So why should companies care? Walmart learns social media lesson for BTS. BENTONVILLE, Ark. — Classrooms by Walmart is the name of a new social media initiative the retailer launched Tuesday to simplify back-to-school shopping for millions of moms who view the season as an opportunity for a fresh start. Walmart digitized every school supply list it could get its hands on to create an online compilation of thousands of lists representing schools in all 50 states and Washington, D.C. The online list offering complements the availability of lists the retailer also provides in stores.
Classrooms by Walmart is the latest innovation to come from the retailer’s @WalmartLabs online and social media think tank. The company said it is the first major retailer to digitize thousands of school supply lists and said new lists would be added throughout the summer as they become available. “For the moms who shop our stores, back-to-school isn’t just about checking items off their lists. Some familiar behavior modifications topped the list. The Scoop on Ben & Jerry’s Social Media (Interview) | Nick Westergaard. For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben & Jerry’s, was kind enough to share a few of their brand-driven insights on how they use social media.
Social responsibility is a big part of the Ben & Jerry’s brand. How have you brought that aspect of the brand to life via social media? Social Responsibility is built into our mission statement so it’s really a part of everything we do including social media. Social media allows us to take our message about social responsibility and the initiatives we want to champion and educate many more people about them. Ben & Jerry’s is also known for launching exceptionally wacky products. Beyond Facebook and Twitter, you also have social outposts on platforms like Google+ and Instagram. How is your social team organized? KFC Shares its Social Media Strategy: Q&A.